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Retail

The Room franchise has sold 5.4 million

The Room franchise has sold 5.4 million

Fri 07 Mar 2014 9:24am GMT / 4:24am EST / 1:24am PST
Retail

"Without spending any money on marketing or PR or analysts or analytics"

Fireproof Games co-founder and director Barry Meade has taken to Twitter to celebrate The Room and The Room 2 reaching combined sales of over 5.4 million. He also used the opportunity to challenge the industry perception that mobile games don't sell.

"We had no experience of mobile, we made it up as we went along, our game wasn't a service and we believed in gamer word of mouth," he continued.

"Point? Dunno. But maybe what mobile games needs is less databollocks and more devs who believe in gamers and what gamers want. Who cares if f2p games are making zintrillion$ if they're barely games at all. Gamers need a space on mobile and only we can create it."

He went on to call free-to-play games "anti-joy."

Fireproof Games was founded in January 2012, an arm of Fireproof Studios dedicated to making a game for iPad.The Room was released in September 2012 and by June 2013 The Room had sold over 2 million copies.

13 Comments

Dan Tubb
Investment manager

23 112 4.9
Popular Comment
Without spending any money on marketing or PR or analysts or analytics
Just a fantastically well made engaging and immersive game that somehow still played to the strengths of mobile that you could pick up and put down at a moments notice.
He went on to call free-to-play games anti-joy.
I like this man.

Posted:4 months ago

#1

Anthony Gowland
Lead Designer

169 499 3.0
But maybe what mobile games needs is less databollocks and more devs who believe in gamers and what gamers want.
there are plenty of games made by devs like this that sink without a trace (probably as many as the number of f2p "databollocks" games that sink). So I don't really agree with your conclusion.

Posted:4 months ago

#2

Ross Sharp
FX Artist

4 2 0.5
This is well deserved. The Room Two was the first time I found myself hotly anticipating the release of a mobile game. Well done Fireproof.

Posted:4 months ago

#3

Keldon Alleyne
Handheld Developer

427 403 0.9
And in other news, "a random boy coin-flips eleven heads in a row, and explains how you can do it too!"

That being said you want to balance your approach. You need to freely explore game concepts while also being relevant. Analytics gives indication of relevance and need not be intrusive. Google are excellent examples of this with their philosophy of release early, release often. Think of it as risk management and not as analytics driving design as that is not going to create great ideas.

Posted:4 months ago

#4

Kieran Keegan
Gameplay Programmer

6 19 3.2
Congrats Barry, and everyone at Fireproof!!!

Edited 1 times. Last edit by Kieran Keegan on 7th March 2014 10:38am

Posted:4 months ago

#5

Wesley Williams
Quality Assurance

131 68 0.5
Makes you wonder how many more they'd have sold if they'd spent any money on marketing, PR, analysts or analytics.

;)

Huge congratulations to the team though, they made great games and great games will usually rise to the top regardless of all the aforementioned help.

Posted:4 months ago

#6

Gavin Price
Design Consultant

8 3 0.4
Congrats to the team - thoroughly deserved. Great games, I love them both and it just goes to show there is no template for success. It's nice to see devs creating games with 'gamer' merit doing well on mobile/tablet.

Posted:4 months ago

#7

Robin Clarke
Producer

297 681 2.3
They didn't need to spend money on marketing to customers because they successfully marketed the game to Apple. Pretty shrewd strategy really.

Posted:4 months ago

#8

Eric Leisy
VR Production Designer

114 124 1.1
I seem to have completely missed the boat on this one. I'm not familiar with The Room series. Although, the only thing I use my mobile for is communications - I've never been one to use it for games. You all seem to think this is worth checking out then, at least to see where mobile gaming is currently at?

Posted:4 months ago

#9

Jed Ashforth
Senior Game Designer, Immersive Technology Group

103 156 1.5
Congratulations to Barry & the rest at Fireproof, these titles deserve every success! Still two of my favourite games of the last couple years, and a real standard-bearer for what's possible on the platform. Couldn't be happier for you guys!

Posted:4 months ago

#10

Chris Sweetman
Sound Designer/Audio Director

18 21 1.2
Awesome news, and it couldn't happen to a nicer bunch of chaps ! Congrats to Barry, Rob, Roger and all the other members of the team !

Posted:4 months ago

#11

James Boulton
Tools & Tech Coder

131 168 1.3
I had no idea about this game, after being generally disheartened by the dross on the AppStore I don't bother looking much anymore. I played through the first two chapters last night and really enjoyed it. Reminds me of the old graphic adventures back in the day to a degree with their puzzle solving mechanic. Sometimes frustrating but a nice feeling when things click into place.

As always I'm vocal (when I do post, which isnt that often...) about my personal dislike of F2P, and I'm really pleased to see people doing well out of the old fashioned buying outright business model. And at a price considerably lower than I used to buy games for the Speccy when I was a kid as well... :)

Edited 1 times. Last edit by James Boulton on 11th March 2014 9:34am

Posted:4 months ago

#12
The Room is being old-school while playing on the strengths of mobile platforms.
One of the very few games that's worth buying and I promptly bought the second part without even thinking about it.
Well done :)

Posted:4 months ago

#13

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