The Room franchise has sold 5.4 million
"Without spending any money on marketing or PR or analysts or analytics"
Fireproof Games co-founder and director Barry Meade has taken to Twitter to celebrate The Room and The Room 2 reaching combined sales of over 5.4 million. He also used the opportunity to challenge the industry perception that mobile games don't sell.
2/5 Well today Fireproof received word The Room Two has sold 1.2m. Combined with The Room we're at 5.4m sales over 14 months...— Barry Meade (@Fireproof_Barry) March 6, 2014
3/5 Yet this all happened without Fireproof spending any money on marketing or PR or analysts or analytics...— Barry Meade (@Fireproof_Barry) March 6, 2014
"We had no experience of mobile, we made it up as we went along, our game wasn't a service and we believed in gamer word of mouth," he continued.
"Point? Dunno. But maybe what mobile games needs is less databollocks and more devs who believe in gamers and what gamers want. Who cares if f2p games are making zintrillion$ if they're barely games at all. Gamers need a space on mobile and only we can create it."
He went on to call free-to-play games "anti-joy."
Fireproof Games was founded in January 2012, an arm of Fireproof Studios dedicated to making a game for iPad.The Room was released in September 2012 and by June 2013 The Room had sold over 2 million copies.