New VP of brand marketing for King

Candy Crush studio appoints Nicki Sheard

Controversial Candy Crush Saga developer King has appointed Nicki Sheard, previously of BBC Radio, as its new vice president of brand marketing.

"I am extremely excited to be joining King at this time," she said.

"It's a refreshing and innovative company buzzing with talent and creativity and I am looking forward to helping them develop and extend their brands and grow their business."

Sheard joins the games industry after four years as director of marketing and audiences, audio and music at the BBC. Prior to joining the BBC in 2008 she worked at both McKinsey and Procter & Gamble.

"We're delighted to welcome Nicki to the King team," added CMO Alex Dale.

"She brings with her an unrivalled track record in growing brands and will play a vital role in building on our already successful games franchises including Candy Crush Saga and Farm Heroes Saga, as well as driving the growth of our newer games titles."

King is currently facing criticism from developers over its attempt to trademark the word "candy" and for threatening those using it with legal action.

If you have jobs news to share or a new hire you want to shout about, please contact us on

Related stories

Jim Ryan named deputy president of Sony Interactive Entertainment

In addition to his roles at SIEE and as head of Global Marketing, Ryan will now work with CEO John Kodera on the PlayStation business worldwide

By Matthew Handrahan

Former Driveclub, Motorstorm devs form Wushu Studios

New Liverpool label staffed by Secret Sorcery team, plus Mass Effect 3 artist

By James Batchelor

Latest comments (4)

Craig Page El Presidente, Awesome Enterprises3 years ago
I don't think you can have a lady king... can you?

You definitely can't trademark the word candy unless you alter it first into something more like candi or kandy.
0Sign inorRegisterto rate and reply
Paul Johnson Managing Director / Lead code monkey, Rubicon Development3 years ago
Just note how warm and happy she looks in that photo. Let's see what next year's looks like.
0Sign inorRegisterto rate and reply
Steven Hodgson Programmer, Code in Progress Ltd3 years ago
Do King need marketing? I thought they just bullied out the competiton
0Sign inorRegisterto rate and reply
Show all comments (4)
Martyn Brown Managing Director, Insight For Hire3 years ago
Hmm, bit of a poisoned chalice given where it's already at?

"Here, improve our audience, reach etc and whilst your at it, do something about the current saga of press negativity. Wait, can I say that?"

Anyway, I'm looking forward to corporate bullshit bingo saga.

Edited 1 times. Last edit by Martyn Brown on 19th February 2014 2:35am

0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.