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Major League Gaming enters Brazil

Major League Gaming enters Brazil

Fri 14 Feb 2014 3:19pm GMT / 10:19am EST / 7:19am PST
Emerging Markets

MLG Brasil is looking to build "an extensive competitive gaming platform in South America"

eSports is becoming more and more popular around the world, and the folks at Major League Gaming are now looking to gain a foothold in South America. The company today officially unveiled MLG Brasil, its first international franchise, launched in partnership with Grupo Águia, a leading sports entertainment and hospitality company in the region.

"Grupo Águia's longstanding position as the leading sports entertainment company in Latin America and extensive experience working with the World Cup made them the perfect partner for our debut franchise," said Mike Sepso, MLG co-founder and President. "MLG has long been focused on growing the competitive gaming scene and we quickly recognized the tremendous opportunity to create a strong presence in the largest economic market in Latin America. This is the first of many international franchises we plan to roll out in the coming years and we are excited to provide South American gamers with the ultimate platform to compete on a global scale."

"MLG has built a new culture of competition and revolutionized the market by creating an innovative broadcasting platform similar to traditional sports. We are pleased to be entering into this growing industry with the global leader in the space," said Paulo Castello Branco Filho, MLG Brasil CEO. "As the fourth largest market in the world, we know there is enormous potential in Brazil and an appetite for competition. Our goal is to further MLG's global success using MLG's proven model to help Brazilians earn a spot amongst the best eSports players in the world."

MLG said that its collaboration with Grupo Águia begins with support for the Call of Duty Championship Brazilian Online Qualifiers on February 16 and 23. MLG Brasil intends to coordinate with MLG in the US to facilitate the online qualifiers; ultimately, from this pool teams will compete to advance to the Call of Duty Championship in Los Angeles from March 28-30. The championship will feature the top 32 teams from around the globe and can be watched on www.MLG.tv.

MLG Brasil will be kicking off in person competitions and online tournaments "in the coming months."

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