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Retail

Sony: "We really have to keep PS3 alive"

Sony: "We really have to keep PS3 alive"

Wed 12 Feb 2014 5:43pm GMT / 12:43pm EST / 9:43am PST
RetailHardwarePublishing

Sony aiming to keep PS3 going for another 2-4 years, and company also wants to make sure retailers can participate in PS Now

With 4.2 million PS4 units sold over the holidays, Sony's gaming business is off to a red hot start in the next generation. While the industry is quickly turning its attention to the new consoles, the older systems' large installed bases cannot be forgotten and Sony wants to ensure that PS3 maintains a healthy ecosystem for years to come.

Speaking with GameSpot, John Koller, director of hardware marketing at Sony Computer Entertainment America, remarked that PS3 remains a very viable business opportunity for Sony, as long as the company keeps bringing good content to the platform.

"We believe that the platform has a lot of life left in it. Two, three, four years; we think there's time left in the platform. It depends on the content. We have a good lineup this year and it looks like a good lineup next year. We need to keep fueling that. We really have to keep PS3 alive. And so to do that, we have to further the content. I think there will be a good story for the PS3 over the next year to two years," he said.

Elsewhere in the discussion Koller commented on the pending launch of Sony's streaming games service PlayStation Now. While the announcement of the Gaikai-based service immediately took its toll on retailer GameStop's stock, Sony believes it can work with retail to ensure that brick-and-mortar plays a role in the otherwise all-digital business.

"We actually need to work through with them how do they help sell it; because they certainly want to participate. And then how do we make sure that they still retain what's theirs; and that's [release windows for physical products] that make sense. We believe in retailers; we believe in GameStop, we believe in Amazon, we believe in all of them; we believe in physical discs, we believe in used games. And we want to make sure that stays true. We want to make it incremental to their business; help them sell it and make margins for themselves, too," Koller stated.

A lot of cynicism still surrounds cloud gaming in general today, but Koller remains much more optimistic about PlayStation Now and streaming games for the industry as a whole. "We're pretty bullish about that whole idea. We think streaming is going to be a view to a gaming future," he said.

"Certainly the Gaikai technology gives us a lot of confidence. And the way it's been built; it's been built the right way. Obviously, a streaming gaming service doesn't work if you're seeing high latency and the immediacy's not there. Clearly that's not the case here. PlayStation Now is something that I think does something that no other streaming service so far--rumored or in market--has done; and that's provide very low latency and very immediate gameplay. We're confident about this."

7 Comments

Rick Lopez Illustrator, Graphic Designer

1,269 942 0.7
I mean i hope they do... i mean damn, I have a huge collection of games. I am really hoping for one box thats fully backwards compatible though cause my PS3 is seriously competing with my PS4. And it sux to have to switch boxes when i wanna play a differant game. Im crossing my fingers for that PS1 & PS2 emulation thats rumored for PS4. Im hoping a PS3 version is somewhere along the line even if it comes with the PS4 or a differant PS4 model. But this is just wishful thinking on my part.

Posted:8 months ago

#1

Greg Wilcox Creator, Destroy All Fanboys!

2,193 1,170 0.5
Smart thinking. Sony knows (or better know) that a nice chunk of its business comes from people who still (and ONLY) buy retail product and haven't yet moved to the PS4 for a few reasons. I hope they figure out that a PS4 isn't tempting to some of those people because they want access to ALL their content offline without having to rely on "the cloud" or some service that's susceptible to assorted flaws and failings on the tech side, but we shall see as always.

My large collection of PS to PS3 titles isn't going anywhere any time soon, that's for sure...

Edited 1 times. Last edit by Greg Wilcox on 13th February 2014 12:37am

Posted:8 months ago

#2

Kingman Cheng Illustrator and Animator

954 182 0.2
Definitely a good move, there's still so much more life to the PS3. And with people building up a games library with Playstation Plus as well all the more reason to keep hanging onto it.

Rick I am with you there, personally I'd want any console in this day and age to be backwards compatible with 1 generation.

Posted:8 months ago

#3

Alfonso Sexto Lead Tester, Ubisoft Germany

820 653 0.8
I'm happy with it, but PS3 was not very profitable and SONY is in a dire economical situation. Can they actually do it?

Posted:8 months ago

#4

Adam Campbell Associate Producer, Miniclip Ltd

1,182 972 0.8
I'm happy with it, but PS3 was not very profitable and SONY is in a dire economical situation. Can they actually do it?
Well, the PS3 today isn't the same loss maker it was several years ago, chips get smaller and the manufacturing costs fall. Besides, it has a bigger installed base and for many remains the better console for the time being. I think there's life left in it.

Posted:8 months ago

#5

Craig Page Programmer

384 220 0.6
Plus Sony's getting rid of it's unprofitable divisions, like the laptop one, or the TV one. So their dire economical situation should get better.

Posted:8 months ago

#6

Alfonso Sexto Lead Tester, Ubisoft Germany

820 653 0.8
@Craig

That I hope certainly!

Posted:8 months ago

#7

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