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Activision expects Destiny to be best-selling new IP ever

By Brendan Sinclair

Activision expects Destiny to be best-selling new IP ever

Fri 07 Feb 2014 2:56am GMT / 9:56pm EST / 6:56pm PST

Publisher sets the bar for Bungie's next game, switches to making Call of Duty on three-year development cycle

Activision Blizzard

Headquartered in Santa Monica, California, Activision Blizzard, Inc. is a worldwide pure-play online...


Activision Blizzard has been building expectations for Bungie's upcoming Destiny for a while, but CEO Bobby Kotick raised the bar a little higher today in a post-earnings conference call.

"We expect that Destiny will become the best-selling new video game IP in history when it launches across Xbox and PlayStation consoles on September 9," Kotick told investors.

Kotick added that the game has the potential to be Activision's next billion-dollar franchise, while Activision Publishing president and CEO Eric Hirshberg noted that the shooter is on track to become the most preordered new IP ever.

With the company's aspiring blockbuster shooter franchise thus hyped, Hirshberg also provided an update on how Activision will handle its existing blockbuster shooter franchise. Starting with this year's Call of Duty, Activision is moving to a three-year development cycle on the series. That will allow the development teams more time to innovate and polish, Hirshberg said, as well as giving them more time to focus on lucrative DLC and "micro-DLC" offerings.

To accommodate the longer development cycles while maintaining an annual release schedule for the franchise, Activision is supplementing Treyarch and Infinity Ward by adding a third full-time studio to the series. Development on this year's Call of Duty will be led by Sledgehammer Games, which previously assisted on Modern Warfare 3.

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Andreia Quinta Creative & People Photographer, Studio52 London

272 762 2.8
Activision expects a lot, I would be slightly amused if this was not the new cash cow they're looking for,

Posted:2 years ago


Alfonso Sexto Lead Tester, Ubisoft Germany

1,166 1,297 1.1
Looks interesting. That's all I can say. Activision is always looking for another cash cow so I tend to not pay attention to that factor the same way I no longuer pay atention to the fact that SEGA's logo uses blue letters.

Posted:2 years ago


Andrew Ihegbu Studying Bsc Commercial Music, University of Westminster

490 219 0.4
Destiny does look like a great game, and I will buy it because certain things were missing for me in Halo 4 which I feel Bungie took with them when they left, and I can already see in the art style of Destiny. It almost feels like Halo meets Final Fantasy/Square Enix/Japan in some ways.

Plus what they've shown us of the game mechanics sounds really fun to me.

Posted:2 years ago


John Donnelly Quality Assurance

313 38 0.1
Having a 3rd team work on COD might be a good move as it allows the teams to time to build the game and individualize each iteration.

I hope that this hype around destiny from the Activision management holds up and it does end up being a success for Bungee.

Posted:2 years ago


Rick Lopez Illustrator, Graphic Designer

1,269 943 0.7
Well... everyone I know that owns a next gen console is looking foward to Destiny, for one reason alone... TO PLAY TOGETHER. Ive been reluctant to play any MMO but this one might be the one to get me playing on one. However I hate the idea of them trying to make it into a Cash Cow. microtransactions are usually what puts me off in games like these.

Edited 1 times. Last edit by Rick Lopez on 7th February 2014 5:56pm

Posted:2 years ago


Greg Wilcox Creator, Destroy All Fanboys!

2,609 1,686 0.6
I'm loving the look of this a LOT... but I think NO offline mode will hurt this (a little) the minute there's some sort of major update related issue, silly hack or other unusual outage that hits the game hard. Otherwise, it looks phenomenal and should sell like air on the moon. Hopefully the game isn't balanced against newbs to the point that it drives them away because they can't make any headway thanks to super players blasting them in MP modes or hogging all the glory in the campaign. We'll see...

Posted:2 years ago


Paul Jace Merchandiser

1,198 2,044 1.7
This game will do well but I think Watchdogs is going to take the title of best-selling new IP. Why? Two reasons. First, Watchdogs will be available on more platforms and more platforms equals more sales....usually. And second, Watchdogs can be played both online and offline. Destiny is online-only. Which reminds me, remember how everyone and their neighbors dog walker were complaining about the XBO's need for a constant internet connection? Well this is one such game that requires that connection. And for that reason alone I will be watching sales of this game with a particular interest. But even though it's online-only I have faith that Bungie will do this series justice.

I am alittle disappointed about the COD announcement though. I thought that the three year development cycle meant that Destiny was going to be filling in once every three years in November and that COD would take that year off and then the next two years have installments in whichever two subseries(Black Ops, Ghost,?) they had running at the time. I think the franchise could use a break like that.

Edited 1 times. Last edit by Paul Jace on 8th February 2014 1:54am

Posted:2 years ago


Steve Wetz Reviewer/Assistant Editor, Gamer's Glance

213 530 2.5
I feel like Activision should be learning from the example that Square Enix set before it with it's expectations of Tomb Raider and Sleeping Dogs sales. Both excellent games in their own right, both did millions in sales. And both were well below the sales expectations that Square Enix had predicted.

Predicting a game will be the "new best selling IP ever" is almost always an exercise in failure. Where most companies would be satified (or, dare I say, ecstatic) with a game that sells over a million copies, in this context if Destiny does less than 8 mil it will be considered a disappointment.

Consider, if you will, the ridiculity in that last statement. Less than 8 million units sold = disappointment. The world we live in, folks.

Posted:2 years ago


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