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Twitch beats Facebook, Amazon in U.S. online traffic

Twitch beats Facebook, Amazon in U.S. online traffic

Thu 06 Feb 2014 10:06am GMT / 5:06am EST / 2:06am PST
HardwarePublishingDevelopment

Streaming service had fourth highest peak traffic share for week ending Feb. 3

The meteoric rise of Twitch continues apace, with the online streaming service now one of the five most popular destinations for U.S. internet users.

According to an infographic published by the Wall Street Journal - highlighted by Twitch marketing VP Matt DiPietro - Twitch was fourth in peak U.S. internet traffic share (1.8 per cent) for the week ending February 3, 2014.

Only Netflix, Google and Apple had a higher share of traffic, and Twitch finished ahead of behemoths like Hulu, Facebook, Amazon and Valve. The nature of the service Twitch provides practically guarantees longer session times than a social network like Facebook or a retailer like Amazon, but it is an impressive feat for a site that only launched in June, 2011.

"We are working overtime to scale our infrastructure to keep pace with the growth of the community. That's no small task," DiPietro said. "Thanks to all of you, and your voracious appetite for gaming video, we're really playing in the big leagues, here. And we mean to step up."

That growth will be made easier by the $20 million in series C funding Twitch secured in September last year, and the new consoles will likely be a key focus. The PlayStation 4 hosts as much as 20 per cent of all Twitch streams, and Xbox One integration has been promised for the first half of 2014.

1 Comment

Brook Jones
Programmer

15 16 1.1
For a relatively niche site like Twitch, this is no doubt an impressive statistic, but raw traffic share makes for some very apples-to-oranges comparisons. A quick glance at the graph, without context, might lead one to think that Twitch is a more popular service than Facebook and Amazon. This is obviously not the case; bandwidth != users.

A more useful comparison would be to note that Twitch had 28M monthly active users as of Feb. 2013 ( http://www.vg247.com/2013/03/13/twitch-receives-28-million-users-in-february-2013-continues-to-grow/ ) and Facebook had 1.19B as of Oct. 2013 ( http://thenextweb.com/facebook/2013/10/30/facebook-passes-1-19-billion-monthly-active-users-874-million-mobile-users-728-million-daily-users/ ).

Those numbers will have changed somewhat in the intervening time, of course, but Facebook likely still has ~40x more monthly users than Twitch -- so all this traffic share comparison tells us is that the average Twitch user consumes ~50x more data than the average Facebook user. Granted, even getting within two orders of magnitude of Facebook's user count is impressive, but it's not the same as "more popular than".

Edited 1 times. Last edit by Brook Jones on 6th February 2014 5:51pm

Posted:6 months ago

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