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Nintendo going mobile - Report

Nintendo going mobile - Report

Mon 27 Jan 2014 9:15pm GMT / 4:15pm EST / 1:15pm PST
Mobile

Japanese paper says company will make free smartphone demos of Nintendo-exclusive titles

Earlier this month, Nintendo president Satoru Iwata told investors the company was rethinking how to use mobile platforms to grow its gaming business. Some details of such an approach are expected this week, according to a Nikkei newspaper report translated by analyst Dr. Serkan Toto.

The paper reports that Nintendo will be launching a mobile initiative this year that will use smartphones as a way to market its console games. Part of the strategy calls for delivering videos and information about new games to mobile users, but the company is also expanding that to include playable demos of its console titles. The demos will reportedly be free, intended only to hook players and convince them to purchase the full games to play on Nintendo hardware.

More details are expected to come this Thursday during a briefing for investors.

15 Comments

Adam Campbell
Associate Producer

1,165 948 0.8
It would be an interesting strategy.

Posted:7 months ago

#1
Believe it when I see it.

Posted:7 months ago

#2

Jim Webb
Executive Editor/Community Director

2,266 2,404 1.1
Popular Comment
Even newspapers are publishing "click bait" these now.

Nintendo will not put demos on mobile devices. It's rather silly to even consider it given the major differences in interface. Either you design a game for mobile or 3DS/Wii U. You don't design a game for 3DS/Wii U and then add some ad hoc control scheme that has almost zero representation of the actual product on the console.

What they might do is publish videos on mobile or even create complementary apps at most but demos don't make any sense whatsoever.

Posted:7 months ago

#3

James Brightman
Editor in Chief

226 266 1.2
This makes no sense to me. If the goal is to demo console or 3DS AAA titles, how is that properly demoed on a touchscreen device like a phone or tablet?

Posted:7 months ago

#4

Jim Webb
Executive Editor/Community Director

2,266 2,404 1.1
Popular Comment
I suspect we'll see Android on Nintendo devices long before we see Nintendo on Android/iOS devices.

Posted:7 months ago

#5

Steve Peterson
West Coast Editor

108 73 0.7
While Nintendo might do something with mobile, this doesn't sound like it. It would be basically taking an ad out on mobile, perhaps more effective than most ads, but still just an ad. It's moving a deck chair or two, which won't change the iceberg situation.

Posted:7 months ago

#6

Greg Wilcox
Creator, Destroy All Fanboys!

2,174 1,124 0.5
Hmmmmm. The ONLY way I could see this working (if it's true) is those "demos" being simple touch-bait style ads where you can (with a finger instead of a stylus) play something after or during a trailer you've watched. Kind of like those old Flash "punch the monkey!" ads that have a redirect to Nintendo's store. But those ads were and ARE annoying as hell, so I hope this story is a bad myth or just a rumor kicked up by someone...

Posted:7 months ago

#7

Paul Jace
Merchandiser

925 1,381 1.5
I'm still for Nintendo making apps for mobile, like a Pokemon tracker or something like that. They could charge 99 cents for it or make it free. I still don't see them putting any of their marque titles on mobile. If they ever released a game on mobile it would be something so obscure that even google might have a problem referencing it. But their heavy hitter first party games are staying on Nintendo platforms for life.

Posted:7 months ago

#8

Neil Young
Programmer

296 372 1.3
If true, I'm guessing "demo" is probably the wrong word. Some sort of companion app might work, especially if it linked with the full game somehow.

Posted:7 months ago

#9

Christian Keichel
Journalist

674 922 1.4
Nikkei is known for it's very speculative news, I remember when they ran a story about the at this time not announced 3DS LL/XL in June 2012, were they reported the screen would be 4.3 inch and the device would have a second analog pad, it turned out, the device had an 4.88 inch screen and no second analog pad. In the same article they speculated the Wii U would be launched for 30000 Yen in Japan, the real launch price was 26250 Yen.

Edited 1 times. Last edit by Christian Keichel on 28th January 2014 10:54am

Posted:7 months ago

#10

Daniel Hughes
Studying PhD Literary Modernism

436 496 1.1
The actual phrase used in the Nikkei article isn't demo, it's more "playable mini games". I'm assuming, if this were true, Nintendo would launch mini games related to their upcoming console games yet not equivalent to it, in order to hook more customers. So a demonstration of the game experience, but not quite a demo as we understand it. It's not as ludicrous as it sounds when you consider it that way, and Iwata has said several times now that they have been preparing ways to use smart devices to get more people buying their consoles.

A Nintendo Direct app, including release dates, mini-games, trailers and information for upcoming releases might work--especially if Nintendo start to tie this into a central account, and launch Miiverse and eShop apps for smart devices. Their thinking of what a platform is needs to change. It's no longer just the box, but the all round service you provide accessed through a variety of devices.

Posted:7 months ago

#11

Neil Young
Programmer

296 372 1.3
@daniel Miiverse apps for smartphones have been mentioned by nintendo already, so that bit's confirmed.

Posted:7 months ago

#12

Rick Lopez
Illustrator, Graphic Designer

1,269 942 0.7
What a misleading title. Advertising games on mobile phones is not the same as making games for mobile phones. At most Nintendo might create some free apps to promote there stuff but thats it.

Posted:7 months ago

#13

Christian Keichel
Journalist

674 922 1.4
Nintendo already denied working on minigames for Smartphones.
http://www.engadget.com/2014/01/28/nintendo-denies-smartphone-games/

Edited 1 times. Last edit by Christian Keichel on 28th January 2014 3:46pm

Posted:7 months ago

#14

Robin Clarke
Producer

26 50 1.9
I'm not sure why any news outlet has to rely on a self-described "mobile and social consultant" to translate Japanese news articles.

Sure, it makes me nostalgic for the days when Western mags would reproduce screenshots from Japanese mags and make wild guesses, but things have moved on now.

Posted:7 months ago

#15

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