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Namco Bandai to rebrand overseas subsidiaries

By Matthew Handrahan

Namco Bandai to rebrand overseas subsidiaries

Mon 27 Jan 2014 10:44am GMT / 5:44am EST / 2:44am PST

Foreign divisions to follow Japanese "Bandai Namco" branding, starting in April

Bandai Namco Partners

The Bandai Namco Group conducts its business in a wide range of fields in entertainment markets around...


Namco Bandai is bringing its overseas subsidiaries into line with its Japanese business by changing its name.

While Europe and North American knows the company as "Namco Bandai," in Japan it trades under the name Bandai Namco. According to a document translated by Gematsu, the company intends to change that on April 1, aligning all 31 of its overseas subsidiaries with its Japanese name.

The official reason given for the change is the unification of the company's brand in order to increase its value and appeal on a global scale.

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It does make sense since the company logo has read "Bandai Namco" for years. It doesn't roll off the tongue quite as easily though...

Posted:2 years ago


Lucija Pilic Journalist

13 43 3.3
"the company intends to change that on April 1"


Posted:2 years ago


Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.

2,522 3,225 1.3
Lucija, I love how most companies start their fiscal year on April 1st. It makes a lot of activity from them appear as an April Fools Day joke.

This will take a bit to get used to. Even for the Japanese home office, I've still most often referred to them as Namco Bandai rather than the reverse.

Posted:2 years ago


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