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King: We do not clone other people's games

Candy Crush company denies accusations but removes game in question "for the avoidance of doubt"

King has removed the game Pac-Avoid from its website after a developer accused the Candy Crush Saga company of basing it off his own game, Scamperghost.

"King does not clone other peoples' games," the publisher said in a statement. "King believes that IP - both our own IP and that of others - is important and should be properly protected. Like any prudent company, we take all appropriate steps to protect our IP in a sensible and fair way. At the same time, we are respectful of the rights and IP of other developers. Before we launch any game, we do a thorough search of other games in the marketplace, as well as a review of trademark filings, to ensure that we are not infringing anyone else's IP. However, for the avoidance of doubt, in this case, this game - which was coded by a third-party developer 5 years ago - has been taken down."

The cloning accusation was just the latest in a series of IP controversies for King this week. First came news of the company's recently filed EU trademark on the word "candy," a trademark it was enforcing against the developer of Candy Casino Slots - Jewels Craze Connect: Big Blast Mania Land. The publisher said it would not be enforcing its trademark against all uses of the word, just those it felt were infringing on its rights or in danger of confusing players.

Shortly after that news broke, King challenged a trademark filing by developer Stoic for the name of its debut game, The Banner Saga. In its challenge filed with the US Patent and Trademark Office, King alleged that The Banner Saga was "confusingly and deceptively similar" to King's own use of Saga in its games. Following some outcry over that decision, King released a statement saying it was not trying to stop Stoic from using the Banner Saga name, but had to file a challenge or else it would have been easier for other companies to make illegitimate use of the word.

"This is an important issue for King because we already have a series of games where 'Saga' is key to the brand which our players associate with a King game; Candy Crush Saga, Bubble Witch Saga, Pet Rescue Saga, Farm Heroes Saga and so on," a representative said. "All of these titles have already faced substantive trademark and copyright issues with clones."

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Latest comments (9)

Matthew Hardy Studying Multimedia/Game Design, ITT Technical Institute2 years ago
Candy Crush is just the app of the moment like Angry Birds before it. Unlike AB Candy Crush has no recognizable characters & because of this, CCS will fail at furthering this ip into pther sectors & will be all but forgotten within a year. When they do release an IP with commercially viable characters the hardcore gamers that propel awareness won't be so keen to do so after what King have been up to recently.
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Rick Lopez Illustrator, Graphic Designer 2 years ago
jajaja.... wow.... what a laugh.... King.com.... can be funny when they want too!
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Klaus Preisinger Freelance Writing 2 years ago
They respect the IP, but no one said anything about gameplay and visual style.
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Show all comments (9)
Paul Jace Merchandiser 2 years ago
All these King news stories plus last Monday being Martin Luther King's celebrated holiday leads me to believe that this must be "King" week here at GII.
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Greg Wilcox Creator, Destroy All Fanboys! 2 years ago
I guess they also Pac-Avoided a potential lawsuit from Namco Bandai as well...

Edited 1 times. Last edit by Greg Wilcox on 25th January 2014 5:34am

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John Bye Lead Designer, Future Games of London2 years ago
Before we launch any game, we do a thorough search of other games in the marketplace, as well as a review of trademark filings, to ensure that we are not infringing anyone else's IP.
Because releasing a game called Pac-Avoid featuring coloured ghosts couldn't possibly infringe anyone else's IP.
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David Serrano Freelancer 2 years ago
King does not clone other peoples' games.
I think the folks at Pop Cap would argue otherwise...
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Andrew Watson Tools Programmer 2 years ago
*cough* Bejeweled *cough*
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Alfonso Sexto Lead Tester, Ubisoft Germany2 years ago
@Andrew

Have you played Candy Crush man? Because comparing it to bejeweled is like comparing Call of Duty with F.E.A.R.
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