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King: We do not clone other people's games

King: We do not clone other people's games

Fri 24 Jan 2014 7:49pm GMT / 2:49pm EST / 11:49am PST
Legal

Candy Crush company denies accusations but removes game in question "for the avoidance of doubt"

King has removed the game Pac-Avoid from its website after a developer accused the Candy Crush Saga company of basing it off his own game, Scamperghost.

"King does not clone other peoples' games," the publisher said in a statement. "King believes that IP - both our own IP and that of others - is important and should be properly protected. Like any prudent company, we take all appropriate steps to protect our IP in a sensible and fair way. At the same time, we are respectful of the rights and IP of other developers. Before we launch any game, we do a thorough search of other games in the marketplace, as well as a review of trademark filings, to ensure that we are not infringing anyone else's IP. However, for the avoidance of doubt, in this case, this game - which was coded by a third-party developer 5 years ago - has been taken down."

The cloning accusation was just the latest in a series of IP controversies for King this week. First came news of the company's recently filed EU trademark on the word "candy," a trademark it was enforcing against the developer of Candy Casino Slots - Jewels Craze Connect: Big Blast Mania Land. The publisher said it would not be enforcing its trademark against all uses of the word, just those it felt were infringing on its rights or in danger of confusing players.

Shortly after that news broke, King challenged a trademark filing by developer Stoic for the name of its debut game, The Banner Saga. In its challenge filed with the US Patent and Trademark Office, King alleged that The Banner Saga was "confusingly and deceptively similar" to King's own use of Saga in its games. Following some outcry over that decision, King released a statement saying it was not trying to stop Stoic from using the Banner Saga name, but had to file a challenge or else it would have been easier for other companies to make illegitimate use of the word.

"This is an important issue for King because we already have a series of games where 'Saga' is key to the brand which our players associate with a King game; Candy Crush Saga, Bubble Witch Saga, Pet Rescue Saga, Farm Heroes Saga and so on," a representative said. "All of these titles have already faced substantive trademark and copyright issues with clones."

9 Comments

Matthew Hardy
Studying Multimedia/Game Design

22 64 2.9
Candy Crush is just the app of the moment like Angry Birds before it. Unlike AB Candy Crush has no recognizable characters & because of this, CCS will fail at furthering this ip into pther sectors & will be all but forgotten within a year. When they do release an IP with commercially viable characters the hardcore gamers that propel awareness won't be so keen to do so after what King have been up to recently.

Posted:3 months ago

#1

Rick Lopez
Illustrator, Graphic Designer

1,205 817 0.7
jajaja.... wow.... what a laugh.... King.com.... can be funny when they want too!

Posted:3 months ago

#2

Klaus Preisinger
Freelance Writing

953 804 0.8
They respect the IP, but no one said anything about gameplay and visual style.

Posted:3 months ago

#3

Paul Jace
Merchandiser

770 1,005 1.3
All these King news stories plus last Monday being Martin Luther King's celebrated holiday leads me to believe that this must be "King" week here at GII.

Posted:3 months ago

#4

Greg Wilcox
Creator, Destroy All Fanboys!

1,993 902 0.5
I guess they also Pac-Avoided a potential lawsuit from Namco Bandai as well...

Edited 1 times. Last edit by Greg Wilcox on 25th January 2014 5:34am

Posted:2 months ago

#5

John Bye
Senior Game Designer

477 434 0.9
Popular Comment
Before we launch any game, we do a thorough search of other games in the marketplace, as well as a review of trademark filings, to ensure that we are not infringing anyone else's IP.
Because releasing a game called Pac-Avoid featuring coloured ghosts couldn't possibly infringe anyone else's IP.

Posted:2 months ago

#6

David Serrano
Freelancer

281 248 0.9
King does not clone other peoples' games.
I think the folks at Pop Cap would argue otherwise...

Posted:2 months ago

#7

Andrew Watson
Programmer

79 135 1.7
*cough* Bejeweled *cough*

Posted:2 months ago

#8

Alfonso Sexto
Lead Tester

717 500 0.7
@Andrew

Have you played Candy Crush man? Because comparing it to bejeweled is like comparing Call of Duty with F.E.A.R.

Posted:2 months ago

#9

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