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Retail

Call of Duty: Ghosts showing sharp decline - Analyst

Call of Duty: Ghosts showing sharp decline - Analyst

Mon 16 Dec 2013 10:49pm GMT / 5:49pm EST / 2:49pm PST
Retail

Doug Creutz tells investors Activision's latest appears to be falling short of expectations

Call of Duty: Ghosts was the best-selling game of last month, but unfortunately for Activision, investors care about how it did compared to last year's tilt more than how it compared to the competition. As reported by VentureBeat, Cowen & Company analyst Doug Creutz sent a note to investors today warning that Ghosts' sales aren't measuring up to its predecessors.

Creutz said Ghosts sales were down 19 percent compared to Call of Duty: Black Ops II after November last year. Activision cautioned investors that sales might be down as gamers hold off on purchases in light of the console transition, but Creutz noted that Ghosts sales were down despite the current-gen versions launching a full week earlier in the month (November 5, compared to November 12). Compared to Modern Warfare 3, which launched on November 8, 2011, Ghosts sales are down 32 percent life-to-date. (The PS4 and Xbox One versions of Ghosts launched alongside those systems on November 15 and November 22, respectively.)

"We don't think it is out of the question that the title could wind up comparing down 20 percent to 25 percent year-over-year [to Black Ops II], which is appreciably worse than the down 10 to 15 percent that we think is baked into guidance," Creutz said.

13 Comments

Greg Knight
Freelance Developer

56 49 0.9
Every dog has its day.

Edited 1 times. Last edit by Greg Knight on 17th December 2013 7:06am

Posted:10 months ago

#1

Alfonso Sexto
Lead Tester

817 652 0.8
Was a matter of time. Every franchise gets to a point in which either renovates itself or begins to get burned.

Edited 1 times. Last edit by Alfonso Sexto on 17th December 2013 8:29am

Posted:10 months ago

#2

Tom Keresztes
Programmer

682 335 0.5
Well, time for a Respawn ;)

Posted:10 months ago

#3

Jakub Mikyska
CEO

201 1,101 5.5
I think that Ghosts actually suffered from the botched Xbox One reveal. Some of Ghost's cooler features, like the dog character and a fish AI actually became mocking places for XB1.
Either that, or the people finally realized they are getting exactly the same thing every year ;-)

Posted:10 months ago

#4

Klaus Preisinger
Freelance Writing

1,129 1,161 1.0
Creutz noted that Ghosts sales were down despite the current-gen versions launching a full week earlier in the month
Creutz continued,
"how dare customers not behave like trained dogs! God forbid the money we sink into PR, so the least we can expect is people to gobble it up without any constraints regarding their wallets or future plans. What did they think was the point about our 'trade your baby for a preorder bonus' program? Now we not only sit on a warehouse filled with CoD branding irons, we have imbeciles for customers who just go out and buy any new consoles with some game they like." Creutz was last seen leaving the scene shouting claims of joining a company developing a microtransaction based breakfast cereal slotted for release in late 2014.

Edited 1 times. Last edit by Klaus Preisinger on 17th December 2013 4:09pm

Posted:10 months ago

#5

Mihai Cozma
Indie Games Developer

124 34 0.3
Actually I heard (not tried) Ghosts is a bit under Black Ops 2 in production value, that might also be a reason.

Posted:10 months ago

#6

Rick Lopez
Illustrator, Graphic Designer

1,269 942 0.7
Franchise needs a break. Id love to see the talent at Treyarch and Infinity ward work on something differant and brand new. After working on call of Duty so long, they should know what makes a AAA game great. A new IP none first person shooter would be a great thing if it came from them.

Posted:10 months ago

#7

Craig Page
Programmer

384 220 0.6
I think two things really hurt Call of Duty Ghosts:

1. The trailers and screenshots I could find of it for PS4 looked ugly.
2. Battlefield 4 came out, which did not look ugly.

Posted:10 months ago

#8

Mark Barney
Producer & Project Manager & Game Designer

3 0 0.0
This is true.

Posted:10 months ago

#9

Andrew Ihegbu
Studying Bsc Commercial Music

455 164 0.4
I think two other things really hurt CoD Ghosts.

1. It's actually CoD 10 in the main thread and CoD 21 if you count all the spinoffs. With a distinct lack in true innovation since MW2, Zombies and Kill Streaks, how many times do you expect us to move with the times just because everyone else is.
2. Its a new generation and all they added to really capitalise on the increased power was a dog and fish AI. There's literally nothing in this game that stands out as a technical improvement over other Xbox 360 titles. It literally looks worse than BF3 with textures installed on 360.

Posted:10 months ago

#10

Paul Jace
Merchandiser

935 1,410 1.5
Well, time for a Respawn ;)
Exactly. I was tempted but have so far skipped out on COD: Ghost. However, I'm getting Titanfall on day one. That will be the first true next gen killer app.

Posted:10 months ago

#11

Marty Howe
Director

71 32 0.5
There are some things Activision could do, I mainly speak for Single Player, but reinstate different leads for each game, so that all departments (art, music, sound, animation etc) always felt fresh, trawl metacritic and make a bullet point list of things people love, and do more of it, bullet point list of things people hate, compromise, and address that, less cutscenes\quicktime events and more content that's playable, hire a different military consultant for each game so that it feels fresh, new settings (Australian Special Forces, Mexican Drug Cartel units, could even go back to WW1 or II and spice that up for new gen systems)

Posted:10 months ago

#12

Roland Austinat
roland austinat media productions|consulting

134 74 0.6
I'll wait until next year - this year the game was split up between four different consoles, two of which weren't even widely available.

Posted:10 months ago

#13

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