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Console dominance of living room to be challenged - EA CEO

Wilson says Microsoft and Sony have small window before companies like Apple, Google, Roku, and Comcast become stiff competition

The success of the PlayStation 4 and Xbox One launches suggest that gamers still like the living room experience, but Electronic Arts CEO Andrew Wilson thinks there's no guarantee that Sony and Microsoft will continue being the companies to deliver it. Speaking with investors today at the Credit Suisse 2013 Technology Conference, Wilson said competition for the living room is only going to heat up.

"Our market is evolving at a very, very, very rapid rate," Wilson said. "I think that Microsoft and Sony have a real opportunity to build a strong following and a strong install base while they continue to be the single best way to get high fidelity, high definition interactive entertainment to your 80-inch television. If you think about Microsoft's strategy--and I think Sony shares some of this in their long-term view, of being a broader entertainment device in your living room--I think they have that time. I think that three years from now, four years from now, they're going to be under some fairly stiff competition for the living room, from mobile providers, from Apple, from Google, from Roku, from Comcast, to try and own that living room experience."

While EA is supporting PS4 and Xbox One today, Wilson said the company will be wherever the gamers are. Five years from now, he joked, the company's biggest revenue generating platform could be a hologram that comes up from the living room floor.

"For us, we are less focused on the device and more focused on the modality of play because we think that will continue irrespective of what piece of technology is used to deliver the [content]," Wilson said.

Earlier in the session, Wilson said EA is likely to undergo a shift in its overall business. Currently the company draws its money heavily from the console market, but Wilson said the growth of emerging markets, especially with their emphasis on PC and mobile free-to-play, will lead the publisher to a more balanced revenue mix.

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Latest comments (8)

Bruce Everiss Marketing Consultant 3 years ago
Just how small is that window?
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Pretty sizeable compared to a mobile set :)
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Justin Biddle Software Developer 3 years ago
@Bruce

So you're admitting there is a window? That would be a change of opinion from dead on arrival

Edited 1 times. Last edit by Justin Biddle on 4th December 2013 12:04pm

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Show all comments (8)
oops.
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Eyal Teler Programmer 3 years ago
The "single best way to get high fidelity, high definition interactive entertainment to your 80-inch television" is obviously a high end PC. The consoles are just a cost effective way to simulate that experience.
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Five years from now, he joked, the company's biggest revenue generating platform could be a hologram that comes up from the living room floor.
5 years time? Sorry Microsoft and Sony, I'm waiting for EA's console! :)
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Alfonso Sexto Lead Tester, Ubisoft Germany3 years ago
@Eyal

That applies when "experience" for you is only from a graphic level. What you enjoy on a console is NOT a "simulation".
But, if for a moment it were that way and what is important is that "high definition entertainment"... where does that leave all those indie games you have in steam and that are the real glory of PC?

Seems it's all about the graphics for some PC gamers...

Edited 1 times. Last edit by Alfonso Sexto on 4th December 2013 4:59pm

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Steve Wetz Reviewer/Assistant Editor, Gamer's Glance3 years ago
@Alfonso

When the major difference in console generations (particularly this latest one) is primarily graphics, then yes, it's all about the graphics. Not just for PC, but for consoles as well.

PC also offers so much more than consoles it's not even funny - from basic access to digital libraries and services like Steam (which are not affected by things like "console generation"), the ability to upgrade over time, more and better access to indies who often can't get their offerings on consoles, KB+M options, the list goes on.

Given the recent "Resolutiongate" scandal between XBONE and PS4 and the healthier indie ecosystem on PC, I think console gamers are easily more concerned about graphics than PC gamers.
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