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Retail

Xbox One beats PS4 sales at Walmart, Target - Report

Xbox One beats PS4 sales at Walmart, Target - Report

Mon 02 Dec 2013 3:48pm GMT / 10:48am EST / 7:48am PST
RetailHardware

InfoScout finds Microsoft systems take 61% share of console sales at retailers on Black Friday

The Xbox One was the best-selling game hardware at Walmart and Target on Black Friday, according to retail research firm InfoScout. According to a post on the company blog, Microsoft's new console accounted for 31 percent of console sales at the retailers on Friday, outpacing the PlayStation 4's 15 percent share, which was only enough to make it the fourth best-selling system of the day.

The Xbox 360, bolstered by a $99 sale price at Walmart, was the second-best-seller of Black Friday, accounting for 30 percent of systems sold. The PS3, which was less heavily discounted at $149, was third with a 15 percent share of consoles sold. Nintendo brought up the rear, with the Wii U accounting for just 6 percent of sales, while the original Wii scraped out a 1 percent share.

InfoScout attributed much of the Xbox family's success to supply constraints on the PS4 and the deeply discounted Xbox 360 price. According to a survey of Black Friday receipts from 5,000 InfoScout panelists, the Xbox One was the sixth best-selling item at Walmart, behind a trio of TVs, an HP laptop, and a $300 16GB Apple iPad Mini, which ordinarily sells for $320.

11 Comments

David Lee Chief Concepticator, Concepticate

18 12 0.7
A PS4 for $149? I'll take three! I believe you mean PS3 in the second paragraph...

Posted:11 months ago

#1

David Doel Games Marketing Assistant, AMD

12 9 0.8
Not much for MS to gloat about yet when PS4 sold 1 million consoles in North America alone on launch day while Xbox One did 1 million worldwide. With Black Friday being PS4 launch day in Europe I imagine there wasn't much supply allocated to North America that day. I'm interested in seeing worldwide sell-through be year end, and then checking back in 6 months. I imagine they'll be fairly close, but I give Sony the edge with their stronger support worldwide while MS and Sony battle it out for North America.

Regardless, impressive for both to manufacture those sorts of numbers for launch day/window and sellout. Much to the dismay of many, console gaming clearly is not a dying industry. There is room for everyone.

Edited 2 times. Last edit by David Doel on 2nd December 2013 5:01pm

Posted:11 months ago

#2

Brendan Sinclair Staff Writer, GamesIndustry.biz

25 49 2.0
Thanks for the heads up and sorry for the slip, David. That's been fixed.

Posted:11 months ago

#3

Daniel Hughes Studying PhD Literary Modernism, Bangor University

436 496 1.1
Popular Comment
"InfoScout attributed much of the Xbox family's success to supply constraints on the PS4 and the deeply discounted Xbox 360 price. According to a survey of Black Friday receipts from 5,000 InfoScout panelists, the Xbox One was the sixth best-selling item at Walmart, behind a trio of TVs, an HP laptop, and a $300 16GB Apple iPad Mini, which ordinarily sells for $320."

Is all of the data mentioned in the article drawn from the methodology bolded??

If it is, this is hardly representative of actual Black Friday sales numbers. We're much better off waiting for the NPD group to report and the manufacturers to either gloat, fudge or remain silent.

Posted:11 months ago

#4

Donald Dalley Freelance writer

52 38 0.7
PS4s should be pretty much sold out anyway, right?

A few days doesn't mean much, in such a long journey.

Posted:11 months ago

#5

Quincy Ward Studying Computer Science, University of Arkansas

14 22 1.6
How did the 3ds do?

Posted:11 months ago

#6

James Prendergast Research Chemist

735 432 0.6
31% of how many units sold? Also, as Daniel points out, out of 5000 receipts. For all we know that's a total of 50 gaming systems sold and only 130 walmart reciepts taken...

These stats are pretty meaningless without seeing the actual numbers.

[edit] okay, so looking through the numbers provided on the blog, that's 1500 receipts with a gaming purchase (no differentiation between a game or console) so these numbers are probably pretty low considering some of those receipts will no doubt only have games on them.

If we pretend that every receipt has a console on it then the xbo might have sold 465 and the ps4 might have sold 225. Not a big difference.

Edited 3 times. Last edit by James Prendergast on 3rd December 2013 7:11am

Posted:11 months ago

#7

Klaus Preisinger Freelance Writing

1,157 1,219 1.1
Popular Comment
No offense to Brendan Sinclair, by this cop out I know it is going to offend, but this whole article reeks of "we need some good news, how can we spin this small fact?" By "we", I am referring more to Microsoft than the writer of this article, though.

Posted:11 months ago

#8

Richard Browne EVP Gaming and Interactive, Evergreen Studios

111 127 1.1
It's completely meaningless data given that both XBox One and PS4 are still supply constrained. They sold as many as they had period (which goes for the PS4 one million in the US, Xbox One one million in 13 territories statistic as well).

Posted:11 months ago

#9

Andy Samson QA Supervisor, Digital Media Exchange

238 185 0.8
While SONY and Microsoft is busy comparing sales stats, the 3DS is printing money.

Posted:11 months ago

#10

Craig Page Programmer

386 220 0.6
Well considering both PS4 and Xbox One are usually out of stock, all this means is those stores had more XBox Ones available that day.

Just quickly checking two stores now (Futureshop and Best Buy), they're both sold out online and in stores, except for ONE Best Buy about 100km away says they have a PS4.

Posted:11 months ago

#11

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