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Retail

Amazon game discounting creeps up year-on-year during Black Friday

Amazon game discounting creeps up year-on-year during Black Friday

Mon 02 Dec 2013 10:19am GMT / 5:19am EST / 2:19am PST
Retail

Call of Duty: Ghosts discount doubled over two years, top 20 sellers were all current generation

Discounting on games during Amazon's Black Friday sale crept up year-on-year, with the 20 best-selling games all titles for current generation systems.

Activision's Call of Duty: Ghosts received a significant price drop, discounted by $15 compared to the $7 of two years ago. However, that discount is a lot lower than the the price cuts Amazon applied to other triple-A console titles.

Average discount across the best-selling titles was $19, up from $17 last year, according to a note from analysts Cowen & Company. For the three Electronic Arts titles in the top 20, the average discount was $23, up from $21 last year.

Activision's Call of Duty: Ghosts (Xbox 360, PS3) was the best seller over the Black Friday period, with the Xbox 360 claiming 10 of the top 20 titles, the PlayStation 3 eight titles and the Wii two games.

Electronic Arts had six of the top 20 SKUs (Battlefield 4, Madden 14 and FIFA 14 on Xbox 360/PS3), Ubisoft had four (Assassin's Creed IV Black Flag on Xbox 360/PS3, and Just Dance 2014 on Wii/Xbox 360), Activision had three top sellers (Call of Duty Ghosts and Skylanders Swap Force Wii), while Warner Bros also had three (Batman: Arkham Origins on Xbox 360/PS3 and Lego Marvel Super Heroes on Xbox 360).

Black Friday sales are usually a good indication of sales during the month of December.

5 Comments

Morville O'Driscoll
Games Blogger & Journalist

1,479 1,251 0.8
Activision's Call of Duty: Ghosts received a significant price drop, discounted by $15 compared to the $7 of two years ago.
Um. What? Is this the CoD: Ghosts that was only released a month ago?
However, that discount is a lot lower than the the price cuts Amazon applied to other triple-A console titles.
Not surprising - Activision is well-known for being disinclined to drop the prices on their titles, deep-discounting or not. You only had to look at the 17% discount on Ghosts during its Steam Daily Deal to see that. No doubt Amazon don't wish to antagonise a publisher of so many hit-games.

Edited 2 times. Last edit by Morville O'Driscoll on 2nd December 2013 1:08pm

Posted:7 months ago

#1

Graham Simpson
Tea boy

219 7 0.0
Activision don't discount. Amazon does.

Posted:7 months ago

#2

Morville O'Driscoll
Games Blogger & Journalist

1,479 1,251 0.8
Yup. But, as I note, antagonising a publisher when you don't need to makes no business sense. Acti games sell well-enough without a deep disount, so why bother?

Posted:7 months ago

#3

Paul Smith
Dev

189 148 0.8
I think the article needs a rewrite

Posted:7 months ago

#4

Tim Ogul
Illustrator

335 462 1.4
I don't know, last year I bought a bunch of games over Black Friday, and this year I did too, many from the same franchises, but I think I spent a lot less on them last year. More of them were lightning deals though.

Posted:7 months ago

#5

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