Phone network O2 will have launch day stock of the new PlayStation 4 at 65 of its retail outlets, and offering them to consumers as part of bundle with the Xperia Z1.
"Our bundle brings together the best of gaming and mobile this Christmas," said GM of Devices for O2 UK David Johnson.
"We know our customers love to play and now they can enjoy brilliant gaming with O2, whether they're at home or on the go. And with our O2 Refresh tariffs getting into the game is cheaper than ever before."
The bundle cost will cost gamers from £52 per month with an £89.99 upfront cost. For that they'll walk away with a PS4, Killzone: Shadow Fall, a 12 month PlayStation Plus subscription and the Z1 with unlimited minutes, texts and 1GB data.
Stores that will have the console in stock include Cheltenham, Bath, Nottingham and Wolverhampton.