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Apple confirms acquisition of Kinect maker PrimeSense

Apple confirms acquisition of Kinect maker PrimeSense

Mon 25 Nov 2013 8:15am GMT / 3:15am EST / 12:15am PST
BusinessHardware

Deal reportedly worth $360 million

Apple has confirmed the acquisition of PrimeSense, the Israeli-based motion sensor company.

The business is best known for providing the sensors for Microsoft's Kinect peripheral for the Xbox 360 although it did not contribute to the new Kinect model found in the recently released Xbox One.

The deal has been rumoured for some time, with some reports suggesting Apple paid $360 million for the firm.

"Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans," said a spokesperson.

Speaking to the BBC, Nitin Bhat of consultant firm Frost & Allen said Apple wants to bring its business up to date with current tech trends.

"Usage of gesture-based, touch-less control of devices is one of the big mega trends in the industry right now," he said.

"From Apple's perspective it looks like an attempt to make its current gadgets a lot more attractive by offering such a feature on them. It could also look to incorporate this technology in future portfolio of devices which could include an Apple TV."

5 Comments

Peter Bond Studying Art & Design, University of Bedfordshire

75 19 0.3
iKinect anyone? ;)

Posted:A year ago

#1
Apple are a bit behind the times now aren't they?

Posted:A year ago

#2

Andrew Goodchild Studying development, Train2Game

1,254 421 0.3
Nitin Bhat of consultant firm Frost & Allen said Apple wants to bring its business up to date with current tech trends
That's actually a bit worrying, albeit not without merit. 3 years ago Apple were still trying to driving trends, and in some consumer tech sectors, up to date with current trends meant keeping up with Apple. The fact that I am typing this on a smartphone at all is testiment to that.
They've gone from making devices Steve Balmer ridicules, that surprise people, to releasing updates that match analyst forcasts to some degree.

Posted:A year ago

#3

Asif A. Khan, CPA Financial Reporter

33 88 2.7
Why don't we wait to see what Apple does with this technology before we pan them for having to acquire what might be the most disruptive innovation going on in user interface right now? $360 million dollars is chump change for what they could end up making off of using Primesense's patented technologies to improve existing product categories or create new ones. Then again, it has been almost 4 years since they introduced a new product category... Yea, really behind the times. (sarcasm emoticon pending)

Posted:11 months ago

#4

Bruce Everiss Marketing Consultant

1,692 594 0.4
Is the whole Kinect thing a white elephant?
I don't see people raving about using it.

Posted:11 months ago

#5

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