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Xbox One sells through 1m units worldwide on day one

Xbox One sells through 1m units worldwide on day one

Sat 23 Nov 2013 2:19am GMT / 9:19pm EST / 6:19pm PST
RetailHardware

Microsoft confirms that the launch of the Xbox One was the best Xbox launch for the company yet

Following the big launch of the Xbox One at midnight last night, Microsoft has just happily announced that the new console sold through 1 million units across 13 markets during its first 24 hours on sale. This marks a new record for the Xbox business, the company said. Supplies are also now limited. "Xbox One is now sold out at most retailers. We are working to replenish stock as fast as possible to meet the unprecedented demand from our customers," Microsoft said.

"We are humbled and grateful for the excitement of Xbox fans around the world," said Yusuf Mehdi, Corporate Vice President of Marketing and Strategy, Xbox. "Seeing thousands of excited fans lined up to get their Xbox One and their love for gaming was truly a special moment for everyone on the Xbox team. We are working hard to create more Xbox One consoles and look forward to fulfilling holiday gift wishes this season."

Microsoft also mentioned some tidbits about gameplay milestones in the new games. In the last 24 hours, over 60 million zombies have been killed in Dead Rising 3, over 3.6 million miles have been driven in Forza Motorsport 5, over 7.1 million combos were put together in Killer Instinct, and over 8.5 million enemies have been defeated in Ryse: Son of Rome.

Sony's PS4 also sold a million units in its first day, but it's worth noting that the console still hasn't shipped in Europe, unlike Xbox One. PS4 will launch across the pond on November 29.

25 Comments

Alfonso Sexto
Lead Tester

768 575 0.7
Good results indeed. Guess this is what you get when you keep your costumers happy.

Posted:8 months ago

#1

Paul Jace
Merchandiser

869 1,277 1.5
This is good news for Microsoft and the entire industry...mostly. If both Microsoft and Sony(in less countries) have already sold thru a million units in their first 24 hours, by the time next March/April rolls around both systems may have already outsold Wii U life to date sales. Thats no small feat considering how much more expensive these two systems are.

This is also why Microsoft hasn't set a Japanese launch date yet. It would be quite conflicting to say that the system has sold out in every country it launched in, only to be shown a live Japanese storefront packed to the ceiling in the front window with XBO systems that nobody has touched, while customers continue to walk by the window with no interest in the system at all. Microsoft knew that scene would happen so the Japanese probably won't be getting the system until the third quarter of 2014 at the earliest, which is smart. The last thing they need to do is waste any stock in a place where the system won't sell, especially when theres such high demand for it in other parts of the world.

Edited 2 times. Last edit by Paul Jace on 24th November 2013 6:36pm

Posted:8 months ago

#2

Klaus Preisinger
Freelance Writing

1,036 915 0.9
60 million zombies and 3.6 million miles sounds boring. How many technical fouls in NBA 2k14?

Posted:8 months ago

#3
Japan is a unique kettle of fish....

Posted:8 months ago

#4

Bruce Everiss
Marketing Consultant

1,692 594 0.4
It is worth noting, for perspective, that more than 1.5 million new Android devices are activated every single day.
Increasingly these are tablets, which are used as gaming machines far more than phones are.

Posted:8 months ago

#5

Jim Webb
Executive Editor/Community Director

2,232 2,161 1.0
Popular Comment
It's worth noting, for reiteration, that it is impossible to present good news in the console industry segment without Bruce interjecting with data on mobile devices.

It is worth noting, for perspective, that these are dedicated, $500 devices with up front payments whereas a mobile phone is a phone first and foremost with usually no up front payments.

It's worth noting, for prognostication correction, that new home consoles were supposed to be dead upon arrival instead of smashing all previous records...twice within a week.

It's worth noting, that what's worth noting is only worth noting if it's worth noting. Otherwise, it's not worth noting. We get it, Bruce, but that's not worth noting.

Congrats to the home console segment of the gaming industry. Enjoy your successes and pay not attention to those with a vested interest in your demise.

Edited 1 times. Last edit by Jim Webb on 25th November 2013 2:56pm

Posted:8 months ago

#6

Morville O'Driscoll
Games Blogger & Journalist

1,491 1,259 0.8
It is worth noting, for perspective, that more than 1.5 million new Android devices are activated every single day.
It's also worth noting that those activations are not all new-consumers, but include people who are upgrading, either from a device which has become obsolete, or a device which has broken. In addition, some of those activations may be for work-related products, where games won't be played. So, whilst what you say is true, to not clarify it further can cause confusion. :)

Posted:8 months ago

#7

Lewis Brown
Snr Sourcer/Recruiter

195 54 0.3
They are certainly in short supply across the UK On release day having not got round to a pre order I visited Game, Tesco, Asda and HMV only Tesco had day one non pre-order stock. When I arrived at Tesco at midnight they had 15 units in stock off the shelf and a queue of 60 people. All other shops had no stock and a lots on pre-order for the second round of units due in pre xmas. Certainly plenty of interest. This was in Portsmouth in case anyone was curious.

Edited 1 times. Last edit by Lewis Brown on 25th November 2013 3:20pm

Posted:8 months ago

#8

Bruce Everiss
Marketing Consultant

1,692 594 0.4
If Xbone and PS4 are breaking records part of this has to be down to multiple country availability, unlike previous launches. Also the time of year (PS3 was a March launch in the EU) makes them the perfect gift for rich parents to buy very keen gamers. One swallow does not make a summer.
Of course these consoles will sell in reasonable numbers, but far less than their predecessors. Unless they take off as media boxes.
Note:
PS2 158 million sold
PS3 80 million sold

The next problem the owners have to surmount is paying $60 per game, not that many are available. So buying one of these consoles is purely an act of faith, especially as there is no great leap forwards this time and PCs are now better in many ways for keen gamers.
These consoles can only be played in the room they are plugged into. Mobile devices can be used everywhere, as any user of public transport will testify.
Also these mobile devices are available in every country in the world, whereas consoles are limited to the countries they are sold in.
But the compelling thing is that all the great creativity is now on mobile and PC. Consoles, due to their business model, have long been in a creative rut.


btw @Jim Webb, you attack me personally all the time, which is a bit juvenile. I have zero vested interests in any market segment. So please stop claiming this.

@Morville O'Driscoll
It's also worth noting that those activations are not all new-consumers, but include people who are upgrading, either from a device which has become obsolete, or a device which has broken.
And this is not true of consoles?
some of those activations may be for work-related products, where games won't be played.
This is simply not true.

Posted:8 months ago

#9

Justin Biddle
Software Developer

149 456 3.1
Popular Comment
Didn't the PS4 launch in USA only last week and despite being one country only has broken records? PS3 launched in November in the US which is where they have been quoting ps4 figures as record breaking. And this despite it not launching at the same time in japan like the PS3.

XBOX 360 launched in Japan, NA and Europe in November/December. So neither of your arguments about launching in a greater number of countries or a different time of year apply to the successors.

Jim didn't attack you personally. He attacked your selective argument. The fact you are so personally attached to it is why it feels personal. You may not have any monetary/job related interest in mobile gaming but you are obviously very married upto the idea of it being the only way forwards.

Edited 1 times. Last edit by Justin Biddle on 25th November 2013 5:06pm

Posted:8 months ago

#10

Stu Johnson
Technical Lead

15 39 2.6
Popular Comment
some of those activations may be for work-related products, where games won't be played.

This is simply not true.
And why??

My wife does not play games on her 2 work phones.
My large collection of devices are ony used for internal work related games (i.e. our IP)
My friend does not play games on his work phone,
Nor does his wife,
Or his son, who doesnt play on any phone, only his 360 & ps3
Or.....

Posted:8 months ago

#11

Robin Clarke
Producer

297 681 2.3
A significant proportion of smartphones and tablets sold have between zero and five apps installed on them ever, let alone any games. Citations of total numbers of mobile operating system instances in the wild are meaningless. If a developer or publisher ever uses them that immediately sets off alarm bells, as it usually means they haven't bothered to conduct any real research.

Getting back on topic, these sales numbers are better than the first month's sales of most console launches, and are presumably only supply limited. I'm not sure that we can infer a rosy future for the traditional console model from this, but it does clearly show that the decline in the last years of the previous generation was at least partly down to the old machines outstaying their welcome. The fact that so many consumers jumped on the (still largely pointless) Kinect a couple of Christmases ago, so starved were they of novelty, should have made this easy to predict.

Posted:8 months ago

#12

Morville O'Driscoll
Games Blogger & Journalist

1,491 1,259 0.8
@ Bruce
It's also worth noting that those activations are not all new-consumers, but include people who are upgrading, either from a device which has become obsolete, or a device which has broken.
And this is not true of consoles?
I didn't say it wasn't. I merely clarified your statistic.
some of those activations may be for work-related products, where games won't be played.
This is simply not true.
I used to work for the local council. Frivolous use of the work-phones was absolutely frowned-upon. I currently work part-time in the NHS. Gaming on a work-phone? No-one who liked and valued their job would do it.

Posted:8 months ago

#13

Spencer Franklin
Concept Artist

93 124 1.3
@ Bruce
some of those activations may be for work-related products, where games won't be played.
This is simply not true.

What world do you live in? My day job is to manage not only the computers for 25 offices in southern California, but also the distribution and setup of all phones to our upper management and staff for an international brokerage. Of the 450+ android devices on our enterprise system...NO GAMES are allowed. Of the 600+ agents I service (independent, personal phones), 1 or 2 games at most is on their phones (angry birds and poker being the most common).

Not that my little slice speaks for the majority...but it tells me that your particular view is, highly selective and very skewed. In any case, I'm glad to hear the consoles are doing well out the gate. It makes my purchase of 3 systems not sting so much..:)

Edited 1 times. Last edit by Spencer Franklin on 25th November 2013 9:52pm

Posted:8 months ago

#14
Isnt it scary in this day and age, the smartphoens can be priced 100-200 more than a console....

Posted:8 months ago

#15

Sandy Lobban
Founder and Creative Director

311 196 0.6
Popular Comment
@Bruce.
Whilst I agree that there is a place for mobile devices in the world, there is cleary also a place for consoles. This thread is reporting numbers of Xbox one and PS4 console sales and some gaming activity. It's not saying that mobile is not growing, irrelevant or heading in the wrong direction.

Its just reporting some numbers.

If you expect a professional response then it's probably best to stay on topic in each of the news articles, rather than diverting attention to something of your choosing. There is a seperate comments thread on each news article for a reason. In the end it leads to a discussion of substance and we may learn something from each other in the process.

Surely that's the point of coming here?

Posted:8 months ago

#16

Klaus Preisinger
Freelance Writing

1,036 915 0.9
Personal Rules:

#1 don't play cinematic AAA games on three inch screens
#2 don't watch Jersey Shore at an IMAX theater.
#3 don't apply the term game to digital Skinner Boxes
#4 people should play games, not get played by companies playing potentially large markets
#5 don't argue Angry Birds when there is an anything-but-free 3DS version
#6 there are now less movie theaters than TVs in the world and movies are just fine
#7 arguing with Bruce about black & white is fun, but the future shall be grey regardless
#8 as people get older, hobbies tend to get more expensive, giving PCs an advantage


Just as the movie industry, there will be those within the gaming industry who seek to create something with substance, while others try to cash grab any business opportunity they see for as long as the stupidity of the market and legislature allows. It's Nintendo's old problem. Investors and the press want them to "win" the gross revenue highscore, while Nintendo seems to be happy with breaking even and being able to look themselves in the mirror each morning. In the same way enough players will be happy enough with XO and PS4, no matter how many people play dumb stuff on the bus.

Posted:8 months ago

#17

Paul Johnson
Managing Director / Lead code monkey

800 997 1.2
1M sales on day is pretty impressive, even given these were back orders accumulated over a while.

Now when they 200 fold that, I promise to stop saying console is a niche market. Or perhaps when they one hundredfold it.

http://ipod.about.com/od/ipadmodelsandterms/f/ipad-sales-to-date.htm

And the big one
http://www.ibtimes.com/apple-ipad-outsold-android-tablets-first-time-ever-q2-2013-1370447

Edited 1 times. Last edit by Paul Johnson on 26th November 2013 11:34pm

Posted:8 months ago

#18

Alfonso Sexto
Lead Tester

768 575 0.7
@Bruce:

Consoles still sale and you were wrong. Face it already. So far, your "consoles will be dead on arrival" is the only thing that proved to be "worth nothing".

And please, think for a moment in all the professionals working on console hardware and software. show them some respect! your generalizations are getting further and further away from what it's expected from a professional.

In fact how about I ask this straight? Will you ever WAKE UP?
I'm growing tired of having to read undocumented and made up data from you in a website where I expect to read professional opinions and analytical point of views. but what do I get? I get a guy who believes that every single smartphone owner uses it for games and that only a 1% of console users uses a console for gaming. How about that 2 million next gen consoles? did people buy them just to have a 400-500 brink in their apartment?
Oh wait! maybe they were all to replace "previously broken devices" because we know how fond people is of replacing broken stuff that, (according to you) they never use.

After this, you have the nerve of calling "unprofessional" to anybody who actively disagrees with you. Funny coming form a Marketing Consultant that believes that soon there will be 7.000.000.000 active smartphones in the world. which is 100% of earth's population! I swear to God, I would like to see you convincing investors about how well the new Iphone is going to sell in Somalia, North Korea and Uganda.

Bottomline: People who buy consoles barely uses them, every citizen in the world will buy an Iphone and will buy a game, if a console is bough it is to replace broken models (even if it's a non retro-compatible next gen model which will NEVER be used again for playing aside from a marginal 1%) and, last but not least, breaking all the record sales and proving your theory of consoles "dead on arrival" as absolutely WRONG all you have to answer is that this is "worthless"

So go and call all of us "unprofessionals" again. You are a person that only believes what he wants to believe and defends that idea like a zealot defending his religion. Black or white, with me or against me. It's like listening to a Kotaku fanboy, and that kind of fanaticism is THE LAST thing we need in the industry.

Where are you each time we read a report here about yet another mobile phone apps company going bankruptcy? you are not there commenting when it happens, not a single words because, in you world of smartphones supremacy all is fine and good and people are not losing their jobs because marketing experts like you believe that every single Smartphone user is a hardcore gamer that will buy his product.

Done with you, for good, I ran out of patience with you and I rather listen to those here with a professional common sense tied to reality and facts. Don't even waste your time answering this message, really, just don't.

@Paul:
The thing is that not everyone who has an Ipad will use it for gaming, as we all know. Some will be but just a percentage. On the other side calling a "niche2 market to the console market is just wrong and unfair. You know those million ipads are the combination of every single model released to date. And this console number is only one model that is not even retro-compatible.
Not to mention that consoles is (like PC) it's own sector of the market with their specific audience. It's like comparing Movies and Tv Series; both are entertainment but both their own specific landscape and model.

Talking about "how big is the number" in those two sectors of the market is inaccurate, not only from the fact that there is actually not a direct competition (Nobody will stop playing in a console after getting a smartphone). But for the fact of how much those numbers are worth.

Example: GTA V sold 29 million copies = 29 million people paid already.
If a tablet F2P games gets that many downloads, only 10% of people pay for it in their lifetime. Also, the tables F2P game saves on distribution, but burns a lot of money in keeping it's payment servers running.

It's not about how big is the number, but how much worth is the investment. It gets more risky after every year, but that applies for Tablets and Smarties too.

Posted:8 months ago

#19

Justin Biddle
Software Developer

149 456 3.1
@Paul. Well at present they seem to be selling at least the same if not more than at launch of the previous generation so I imagine Sony and Microsoft don't really care if that is labelled a niche market or not. It certainly looks a profitable one

Posted:8 months ago

#20

Paul Johnson
Managing Director / Lead code monkey

800 997 1.2
I'm sure it's a very profitable one. It's just another case of here we go again, with consoles being presented as "the industry" for me.

Posted:8 months ago

#21

Justin Biddle
Software Developer

149 456 3.1
I really don't get what you're trying to say here? If the implication is that people seem to be suggesting that consoles are the only industry this is far and away from my experience. Usually it's the other way round with mobile evangelists predicting the death of consoles. Based on that it's somewhat natural for those who support consoles to be vocal about their success in the face of doom and gloom predictions.

That said I haven't seen one person from the console argument claiming that mobile is doomed or even that consoles will be a bigger market than mobile.

Edited 1 times. Last edit by Justin Biddle on 27th November 2013 12:19pm

Posted:8 months ago

#22

Alfonso Sexto
Lead Tester

768 575 0.7
@Paul
Not all the industry nor the biggest part. But definitely the most visible one when it comes to publicity and marketing campaigns in general. I guess that is what causes the general P.O.V. that c

Posted:8 months ago

#23
We use mobiles, tablets, consoles and interactive devices everyday. They each have their VERY specific niche advantages and purposes. Therefore, there has never been a need to predict the death of device XYZ. It just is, and as long as its not broken and can continue to provide useful function/experiences, its just a tool.

There certainly is no, one device that does it all; NO - the ONE, singular monotheistic device that has to dominate our lives day in.out much to chargrin of typical marketing spin. Diversity is a beautiful thing, why bother evangalising that Device X is superior to Y or Z. Thats just peoples own agenda (or being paid to do so)

Posted:8 months ago

#24

Craig Page
Programmer

382 218 0.6
What? No impossibly inaccurate quotes from Michael Pachter in this story? I am very disappointed!!

Posted:8 months ago

#25

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