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Retail

Minecraft annual beats One Direction in book charts

Minecraft annual beats One Direction in book charts

Fri 15 Nov 2013 12:45pm GMT / 7:45am EST / 4:45am PST
Retail

"Copies were selling out at a rate not seen for many years"

Publisher Egmont UK has revealed that its Minecraft Annual has gone straight to the top of the annuals charts, beating boy band One Direction.

"We knew that the game was huge, but we could not have imagined the appetite for the Minecraft books," said Egmont UK's group sales director Gillian Laskier.

"Their enormous success is down to a uniquely on-brand design and editorial that is written with the Minecraft fan firmly in mind. Our customers have been fast to recognise that copies were selling out at a rate not seen for many years - and we have had to ration copies as more and more print runs have been authorised, printed and dispatched. And this is only the start..."

Egmont UK also revealed that it has printed more 1 million copies of The Minecraft Annual, The Beginner's Handbook and The Redstone Handbook.

"We're thrilled to have the number 1 spot with our new Minecraft Annual," added Sarah Bates, publishing and marketing director.

"The Beginner's Handbook is currently the 4th UK children's book market. It has been published in: Australia, Canada, Denmark, Sweden, Czech , Poland, Finland, Norway, Croatia, Germany, Estonia, Romania, Turkey, Wales, Argentina and Uruguay - with additional countries signing up each week. This is truly a global gaming phenomenon and pre-orders are building for the The Redstone Handbook which launches next month."

10 Comments

Neil Young
Programmer

296 372 1.3
Didn't realise until recently how popular this was with kids. Seems that emergent sandbox gameplay is a big untapped kids market... which maybe should have been more obvious.

Posted:10 months ago

#1

Rolf Klischewski
Founder & CEO

43 117 2.7
No, it's not been published in Germany, it's due on January 9 2014.

Posted:10 months ago

#2

Keldon Alleyne
Handheld Developer

443 410 0.9
@Neil: All kids dream about sandbox games. Don't you remember what it was like to be Young?

Posted:10 months ago

#3

Richard Westmoreland
Game Desginer

138 90 0.7
It shocked me that my 8 year old nephew both new what Minecraft was and loved it. I thought it was just people like myself who played it.

Posted:10 months ago

#4

Mihai Cozma
Indie Games Developer

124 34 0.3
My 5 yr old son keep asking me about it, but unfortunately he quite can't get the mouse and keyboard working together yet, but I'm looking forward for a good playing partner in the near future :)

Posted:10 months ago

#5

Henry Durrant
Programmer

49 43 0.9
Im pretty sure there is a Gamepad mod out there somewhere for PCs, and of course there's the XB360 version.

Posted:10 months ago

#6

Greg Wilcox
Creator, Destroy All Fanboys!

2,178 1,127 0.5
I was surprised at how fast this has caught on with kids here in the US and more surprised that no one here has written a piece on how big that market is with the younger gamers. I actually wonder how much better the game would do if it were also on every console in addition to PC, as I know a custom Wii U and 3DS Minecraft would probably sell a stupidly large amount of copies if tweaked for each platform.

And yeah, no one made a "I'd like to beat On Direction with a baseball bat" joke here, so I won't either (tempting though it may be)...

Posted:10 months ago

#7

Jessica Hyland
Character Artist

282 1,066 3.8
Frankly I'm surprised that anyone is surprised by how popular Minecraft is with young people :p Did none of you ever play with Lego as children? Kids love building things and making their own stories.

My young cousins almost died of excitement when I told them that I make computer games, not because of Transformers, but because they thought that meant I made Minecraft. It was all they'd talk about for months at one stage.

Edited 1 times. Last edit by Jessica Hyland on 17th November 2013 9:56pm

Posted:10 months ago

#8

Neil Young
Programmer

296 372 1.3
The fact there hasn't been much previous success with such games for kids suggests it's not quite so simple; minecraft seems to have managed to be kid friendly somewhat by accident.

I wonder if the lack of instruction actually helps with kids? The game is built around figuring it out by experimenting - could it be that works better than hand-holding?

@Keldon - when I was that age, no, not really. 48k RAM didn't really allow for them!

Posted:10 months ago

#9

Thomas Dolby
Project Manager / Lead Programmer

335 283 0.8
@Neil
Definitely a possibility. Kids are smarter than we like to think when it comes to figuring new stuff out. I think games made specifically for kids may sometimes suffer from a somewhat prejudiced mindset when it comes to how much hand holding is needed and what level of control we give them. It's difficult to design the games because (just in my opinion at least) a lot of kids don't know what they want until they see it.

It shouldn't really be surprising that it has so much success with the younger fanbase, it's practically a big Lego game that rewards imagination, something most kids have in abundance.

Edited 1 times. Last edit by Thomas Dolby on 20th November 2013 1:48pm

Posted:10 months ago

#10

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