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$12 million raised for educational app studio TabTale

Qualcomm and Magma lead series B round for Israeli start-up

Israeli app developer TabTale, which in September became the eighth largest app developer by revenue according to App Annie, has raised $12 million in a series B funding round fronted by Qualcomm and Magma Venture Partners. Vintage Investment Ventures and some existing investors also contributed.

By focusing on the children's educational market, TabTale has reaped the rewards of increased youth engagement with mobile an tablet devices whilst avoiding the current travails of free-to-play games aimed at kids. A catalogue of 240 apps has been built by the company in just three years since its founding, culminating in a total of 220 million downloads.

The company recently turned profitable and plans to add to its expansion with more organic growth, hires and acquisitions, complimenting the acquisition of Kids Games Club earlier this year.

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Latest comments (1)

Sean Kauppinen Founder & CEO, IDEA3 years ago
"children's educational market"???

The top app on the Tabtale page shows someone popping zits on a princess' face - http://tabtale.com/apps/ with the quote above: "TabTale apps are filled with engaging activities that inspire young children’s creativity and imagination, enjoy!"

Are you kidding? The princess zit popping game is not going to inspire young children in any way. I'm also not sure how their apps have anything to do with educational games, unless zit popping is part of education.

They need to fix their messaging.
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