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Dead Rising 3 projected to sell 1.2 million

Capcom sets the bar for its Xbox One launch exclusive's first four months on shelves

Capcom has revealed its expectations for the Xbox One-exclusive launch title Dead Rising 3. In a supplement to its second quarter earnings, Capcom today said it expects the zombie action game to sell 1.2 million units worldwide by the end of March.

The nascent installed user base of the Xbox One is likely curtailing that number significantly, pushing Capcom's projections well below the previous main entries in the series. The multiplatform Dead Rising 2 sold 2.7 million units worldwide, while the early (but not launch window) Xbox 360-exclusive Dead Rising managed to move 1.8 million copies over its lifespan.

However, Dead Rising 3 is still expected to outperform the series' previous retail spin-offs. Neither the Dead Rising 2 rehash Off the Record nor the Wii version of the original game Dead Rising: Chop Till You Drop managed to break 1 million copies sold.

The Xbox One launches November 22 in 13 markets around the world. One analyst projected the system to sell 5-6 million units by the end of the year.

Latest comments (10)

Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.3 years ago
1.2 million out of 5 million consoles makes for a very high attach rate. Good luck Capcom but I'm not so certain about this one.
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Andrew Clayton Assistant Designer, EA DICE3 years ago
Considering the reception I've been hearing so far, I think this is an overestimation. I could see 1.2 million if it was coming to all platforms, but not for the Xbox One exclusively.
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Paul Jace Merchandiser 3 years ago
For a launch title 1.2 million in sales for a pretty well known franchise is very attainable. And without Watchdogs to compete against it will have the open world gameplay market nearly all to itself. I have little doubt they'll be able to hit a million plus in sales for Dead Rising 3.
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Andy Samson QA Supervisor, Digital Media Exchange3 years ago
They're going to miss this one for sure. CAPCOM has underestimated Monster Hunter 4 and over estimated Dead Rising 3.
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Greg Wilcox Creator, Destroy All Fanboys! 3 years ago
Uh oh... PROJECTIONS (again). Welp... it IS the ONLY zombie game out at launch (CoD Zombies notwithstanding) and the ads run ALL the time here to the point of am I watching the Walking Dead or Dead Rising with long The Walking Dead ads?

Still, that's quite high... but it's a launch title and if people are wanting to buy it, who knows... We'll see soon enough...
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Daniel Garcia QA Tester, Crytek3 years ago
Count me in as one of those 1.2 million that are gonna sell.

Can't wait for this game!
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Paul Smith Dev 3 years ago
This one seems somewhat attainable, as long as the launch goes smoothly.
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Alfonso Sexto Lead Tester, Ubisoft Germany3 years ago
@Jim
I'm sceptical too, but I see possibilities here since it's one of the most appealing (if not the only) exclusivities Xone has right now. Would not be surprised if most of the people buys this game along with the console.
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.3 years ago
There are over 20 titles coming at launch. Several with bigger brands than Dead Rising. 1.2 million is imply a very high attach rate for 5 million consoles given the width of titles available. Call of Duty, Battlefield, Assassins Creed...all have far higher pre-order figures and they will eat a massive portion of total software sales.

Lifetime? Probably.
FY? Doubt it.
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James Prendergast Research Chemist 3 years ago
Didn't the last CEO of Square Enix get ousted because they were over-projecting the return on their games? Seems like a similar situation to me.

1.2 million on a <5 million console install base with an 18+ rating in a lot of the world (the games have all be 18 in UK/EU but M in the US) probably isn't going to happen in its first 6 months on sale, let alone 4 months. Maybe over the lifetime of the console, once you get that platinum/classics edition out there, sure!
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