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Dead Rising 3 projected to sell 1.2 million

Dead Rising 3 projected to sell 1.2 million

Fri 01 Nov 2013 3:00pm GMT / 11:00am EDT / 8:00am PDT
Business

Capcom sets the bar for its Xbox One launch exclusive's first four months on shelves

Capcom has revealed its expectations for the Xbox One-exclusive launch title Dead Rising 3. In a supplement to its second quarter earnings, Capcom today said it expects the zombie action game to sell 1.2 million units worldwide by the end of March.

The nascent installed user base of the Xbox One is likely curtailing that number significantly, pushing Capcom's projections well below the previous main entries in the series. The multiplatform Dead Rising 2 sold 2.7 million units worldwide, while the early (but not launch window) Xbox 360-exclusive Dead Rising managed to move 1.8 million copies over its lifespan.

However, Dead Rising 3 is still expected to outperform the series' previous retail spin-offs. Neither the Dead Rising 2 rehash Off the Record nor the Wii version of the original game Dead Rising: Chop Till You Drop managed to break 1 million copies sold.

The Xbox One launches November 22 in 13 markets around the world. One analyst projected the system to sell 5-6 million units by the end of the year.

10 Comments

Jim Webb
Executive Editor/Community Director

2,266 2,404 1.1
1.2 million out of 5 million consoles makes for a very high attach rate. Good luck Capcom but I'm not so certain about this one.

Posted:10 months ago

#1

Andrew Clayton
QA Functionality Tester

14 38 2.7
Considering the reception I've been hearing so far, I think this is an overestimation. I could see 1.2 million if it was coming to all platforms, but not for the Xbox One exclusively.

Posted:10 months ago

#2

Paul Jace
Merchandiser

925 1,380 1.5
For a launch title 1.2 million in sales for a pretty well known franchise is very attainable. And without Watchdogs to compete against it will have the open world gameplay market nearly all to itself. I have little doubt they'll be able to hit a million plus in sales for Dead Rising 3.

Posted:10 months ago

#3

Andy Samson
QA Supervisor

235 179 0.8
They're going to miss this one for sure. CAPCOM has underestimated Monster Hunter 4 and over estimated Dead Rising 3.

Posted:10 months ago

#4

Greg Wilcox
Creator, Destroy All Fanboys!

2,174 1,124 0.5
Uh oh... PROJECTIONS (again). Welp... it IS the ONLY zombie game out at launch (CoD Zombies notwithstanding) and the ads run ALL the time here to the point of am I watching the Walking Dead or Dead Rising with long The Walking Dead ads?

Still, that's quite high... but it's a launch title and if people are wanting to buy it, who knows... We'll see soon enough...

Posted:10 months ago

#5

Daniel Garcia
QA Tester

4 2 0.5
Count me in as one of those 1.2 million that are gonna sell.

Can't wait for this game!

Posted:10 months ago

#6

Paul Smith
Dev

189 148 0.8
This one seems somewhat attainable, as long as the launch goes smoothly.

Posted:10 months ago

#7

Alfonso Sexto
Lead Tester

806 636 0.8
@Jim
I'm sceptical too, but I see possibilities here since it's one of the most appealing (if not the only) exclusivities Xone has right now. Would not be surprised if most of the people buys this game along with the console.

Posted:10 months ago

#8

Jim Webb
Executive Editor/Community Director

2,266 2,404 1.1
There are over 20 titles coming at launch. Several with bigger brands than Dead Rising. 1.2 million is imply a very high attach rate for 5 million consoles given the width of titles available. Call of Duty, Battlefield, Assassins Creed...all have far higher pre-order figures and they will eat a massive portion of total software sales.

Lifetime? Probably.
FY? Doubt it.

Posted:10 months ago

#9

James Prendergast
Research Chemist

735 432 0.6
Didn't the last CEO of Square Enix get ousted because they were over-projecting the return on their games? Seems like a similar situation to me.

1.2 million on a <5 million console install base with an 18+ rating in a lot of the world (the games have all be 18 in UK/EU but M in the US) probably isn't going to happen in its first 6 months on sale, let alone 4 months. Maybe over the lifetime of the console, once you get that platinum/classics edition out there, sure!

Posted:10 months ago

#10

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