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Retail

PS4 comfortable leader in U.S. consumer poll

PS4 comfortable leader in U.S. consumer poll

Mon 30 Sep 2013 9:49am GMT / 5:49am EDT / 2:49am PDT
RetailHardwarePublishing

Consumer survey shows 26 per cent interested in PS4 purchase, 15 per cent for Xbox One

Sony Computer Entertainment

Sony Computer Entertainment is a Japanese videogame company specialising in a variety of areas in the...

playstation.com

Sony's PlayStation 4 was comfortably ahead of Microsoft's Xbox One in a recent poll on consumer interest in the new consoles this holiday season.

The survey, which was organised by Reuters and Ipsos, polled almost 1,300 people in the U.S. between September 23 and September 24. Around 26 per cent of participants indicated that they were likely to purchase a PlayStation 4 before the end of the year, compared to just 15 per cent for Xbox One.

Among the participants below the age of 40, the interest in purchasing a new console was generally higher, but the divide between Sony and Microsoft remained: 41 per cent opted for the PlayStation 4, compared to 27 per cent for Xbox One. This will be encouraging news for Sony, as the U.S. market is where the PlayStation conceded the most ground to Xbox over the course of this generation.

At Gamescom last month, Sony confirmed that it had received more than 1 million pre-orders for the PlayStation 4. Microsoft has not released hard figures, though it has already taken more pre-orders for Xbox One than it secured for Xbox 360.

However, the most popular choice was nothing at all, with 64 per cent of respondents indicating no intention of purchasing any new game hardware this year, despite a range of choices that included current generation hardware, Nintendo's 2DS and Valve's 'Steam Box' concept.

The poll also reinforced the perception of the Wii U as a failing experiment: only 3 per cent of participants said that they currently play games on Nintendo's console, versus 20 per cent on Xbox 360, 20 per cent on personal computers and 18 per cent on PlayStation 3.

12 Comments

Rick Lopez Illustrator, Graphic Designer

1,269 942 0.7
I have never preordered a console before. This was my first time and its a PS4, simply because everything they have mentioned and showed until now is simply good news. I cant think of 1 presentation where they said something that irked me, or put me off. Everything about it sounds sweet, and there approach to independent games and openess with what people want is really what made me want there console. Price seemed appropriate as well. That was a huge factor for me. But they also nailed it. System specs were also pretty awsome. I will be getting a WiiU as well. Just waiting for the games I want to come out.

Edited 1 times. Last edit by Rick Lopez on 30th September 2013 12:50pm

Posted:A year ago

#1

Paul Shirley Programmers

178 150 0.8
Just happy to see that healthy 20% currently playing on PC. Given the doomsaying about PC gaming over the last few years that's a headline all by itself.

Posted:A year ago

#2

Peter Brobby Director, Brobotics

2 4 2.0
It would make more sense to compare the xbox 360 and PS3 to the Wii. Why are they comparing usage of a console 11 months old with consoles that have been on the market for 7 years?

Posted:A year ago

#3

Jeff Kleist Writer, Marketing, Licensing

359 215 0.6
Peter, I agree with you that the methodology of this poll seems highly suspect. The PC gaming segment seems artificially high, and the Xbox intent artificially low. I'm really curious exactly which questions they were asking, and how and where they were sourcing their respondents. It really feels like political polling, where, for example if you're asking Republicans about Obamacare they hates it, but Affordable Care act they're pretty OK with. These questions are typically leading, and if you drop 2 minutes in Farmville, play 5-6 hours a week of Battlefield, or have a Steam collection of 500 games from a wide range of genres and game almost exclusively , or a huge percentage on PC, your vote is counted equally. It sounds to me like they're polling harcore gaming fanboy types who are most likely to be Microsoft haters to begin with, or still upset about what they think the Xbox Big Brother was going to do to them. I expect these numbers will not be representative of final Christmas numbers, though I expect PS4 will still win this year.

Posted:A year ago

#4

Barrie Tingle Live Producer, Maxis

387 196 0.5
I have pre-ordered consoles since the Dreamcast and this time I have pre-ordered two Xbox One's (one for me and one for the wife).

@Paul Shirley - PC has been a dead platform for as long as I can remember according to some parts of the media. If it is dead it is one of the best ham actors around with a death scene like this :)

Posted:A year ago

#5

Charles Herold Wii Games Guide, about.com

36 80 2.2
It's silly to compare how many people are playing the Wii U versus two systems that have been on the market for years, and while the Wii U may indeed turn out to be a "failed experiment," that comparison doesn't show anything at all. A year from now, will 20% of respondents be playing on Xbox One? No, they won't. Although they'll probably have better than 3%.

Posted:A year ago

#6

Bruce Everiss Marketing Consultant

1,692 594 0.4
Pre orders are irrelevant. Of course the core audience want the latest toy.
Of course buying intentions are irrelevant. The two competing platforms don't even exist yet in the market.

What really matters to our industry is non core takeup, because core on its own is not enough to reach critical mass and without critical mass a platform becomes uneconomic to support. Witness WiiU and Vita.
So the whole future of the Sony/Microsoft console business model depends on what happens AFTER the core gamers have bought their machines.
On the one hand the new platforms have become generalised media providers that happen to play games, so they can get gaming into homes as trojan horses. On the other hand these devices are very expensive. It is possible that Microsoft's mobile phone business model will have a big effect on the market. Buy a Live subscription for a couple of years and get a subsidised box.
Microsoft and Sony are very clever and have lots of money to throw at the market. But the whole boxed product console gaming model is very, very expensive for the gamer. The platform holders could get away with this when they were the only show in town but now there are many competing business models.

We live in very interesting times. The success of the PS4 and One is very far from certain.

Posted:A year ago

#7

Justin Biddle Software Developer

159 484 3.0
The failure of them is very far from certain either

Posted:A year ago

#8

Christopher Garratty European Counsel, Electronic Arts

86 109 1.3
@Barrie You'd buy a shoe box if MS wrote an X on it. ;)

Posted:A year ago

#9

Nick Wofford Hobbyist

180 190 1.1
Speaking on the subsidized model, a lot of cable companies are giving away $300 Visa gift cards for new customers. Now factor in the average cost of a cable box over 2 years, which is about $240 ($10 a month). Boom. With that gift card that you get for signing a 2 year contract, you can buy an X1 which will save you $40 over your contract's length. The fact that it plays games is only a plus for casual users.

All it would take from MS would be a $10K deal with Directv/Dish to get their sales people to name drop the X1, and it's sealed.

Posted:A year ago

#10

Sandy Lobban Founder and Creative Director, Noise Me Up

315 208 0.7
@Bruce. I agree on some points about the products/hype/not on sale yet, but I think over the long term the core market can only grow in size. I mean at what point does something become a core game? I dont think its device dependent these days. I think overall the industry has managed to pick up many new gamers over the course of the past few years. A lot of people who were previously dismissive of all types of games. That has now changed and I think more people will look for more in depth gaming experiences in future. My own preference will be a PC running steam and such like, but Im sure the consoles can co-exist and take a share as well, although granted it will be a lower share than they were previously used too.

Edited 1 times. Last edit by Sandy Lobban on 2nd October 2013 11:08am

Posted:A year ago

#11

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