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Microsoft and Creative England reveal 250,000 investment fund

Microsoft and Creative England reveal 250,000 investment fund

Thu 26 Sep 2013 11:17am GMT / 7:17am EDT / 4:17am PDT

Greenshoots initiative focused on mobile and tablet games for all devices

Microsoft and Creative England have today revealed a new initiative to hand out up to 25,000 to ten startup development companies working in the mobile and tablet sectors.

Supported by the Regional Growth Fund, the Greenshoots programme encourages developers to push their game out on all platforms, not just Windows 8 and Windows Phone.

Crucially, developers will only be asked to pay back the investment when they are making money from their game.

"Developing Greenshoots with Microsoft is a great way of us working directly with industry to help the next generation of game developers reach their commercial and creative potential," said Jaspal Sohal, head of games and digital media at Creative England.

The programme was revealed during the GameHorizon Investment Summit, taking place as part of the Eurogamer Expo today. More information can be found at the official site.


Paul Johnson
Managing Director / Lead code monkey

842 1,091 1.3
We could do with some more mobile developers.

Posted:11 months ago


Adam Campbell
Associate Producer

1,166 948 0.8
Its our biggest growth area, push away at mobile, but hopefully other areas in the near future...

Posted:11 months ago


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