Close
Are you sure? Are you sure you want to report this comment? I understand, report it. Cancel

New iPhone sells a record 9 million units

New iPhone sells a record 9 million units

Mon 23 Sep 2013 1:08pm GMT / 9:08am EDT / 6:08am PDT
Hardware

Apple adds China to first weekend sales, beats previous record by 4 million units

Apple

Established in 1976, Apple is a multinational corporation (corporate headquarters based in California)...

apple.com

Apple has sold 9 million units of the latest iPhone this weekend, beating the previous record of 5 million set by the iPhone 5.

The iPhone 5s and iPhone 5c went on sale in 11 key markets across the globe on September 20. As well as traditional strongholds like the U.S., U.K., Canada and Australia, the new phones were also the first in Apple's history to be launched, day one, in China.

China has proven to be a lucrative market for Apple in the last few years, and that is evident in these sales figures. The fact that Apple chose to release two versions of the new phone also helped to bolster early sales.

"The demand for the new iPhones has been incredible, and while we've sold out of our initial supply of iPhone 5s, stores continue to receive new iPhone shipments regularly," said Apple CEO Tim Cook. "We appreciate everyone's patience and are working hard to build enough new iPhones for everyone."

Apple also confirmed that 200 million people have upgraded to iOS 7 since its launch last week, giving it the honour of being the fastest software upgrade in history.

12 Comments

Nicholas Pantazis
Senior Editor

962 1,160 1.2
Very good numbers for Apple. Even taking into account that the iPhone 5 sold 3 million in China opening weekend in its staggered launch last December, that still leaves a 1 million net increase for iPhone 5S and 5C sales over the iPhone 5. Apple is still growing, if a bit slower than before.

Posted:6 months ago

#1

James Boulton
Tools & Tech Coder

120 143 1.2
I wonder if it's actually increased their userbase by much, though? Or has another old iPhone found it's new home in a dark drawer full or biros and paper clips...

Posted:6 months ago

#2

Nicholas Pantazis
Senior Editor

962 1,160 1.2
@ James their sales go up a bit every year but the growth is certainly stunted compared to Android.

Posted:6 months ago

#3

Adam Campbell
Associate Producer

1,116 888 0.8
Can't do much else but commend Apple for their success here, though I'm not sure how sustainable it will be. The technology is known to go through so many phases and other platforms and devices are picking up so much steam since iPhone's debut.

Posted:6 months ago

#4

Greg Wilcox
Creator, Destroy All Fanboys!

1,993 902 0.5
@James. Amusingly enough, I don't own an iPhone, but I've been offered three in the past year and have one here sitting in a case on a shelf because the person upgraded and didn't bother trading their old one in...

Posted:6 months ago

#5

James Boulton
Tools & Tech Coder

120 143 1.2
@Greg Precisely... :) There's an iPhone4 sitting here doing nothing at the moment after an upgrade. Personally I'm not a fan of them as a phone -- I've got a little clamshell thing which holds a charge for about 6 weeks. If I leave an iPhone alone for more than a couple of days it's dead. I think the advances in userbase for the 9m sold are relatively minimal. But, hey, Apple still get their money either way!

Posted:6 months ago

#6

Bruce Everiss
Marketing Consultant

1,716 598 0.3
Apple walk a tightrope whilst juggling. They play with marginal utility, planned obsolescence and brand.
All it takes is a groundswell (easy in the days of social media) that the benefits for being nickle and dimed in the monthly phone bill are just not worth paying for and the wheels will fall off.
The average user could happily use an iPhone two generations old without noticing much real world difference.

Apple are sharply losing market share to Android and WP8. In fact the WP8 market share growth graph sees them overtaking Apple's declining market share.

Meanwhile with Android we have amazing, fantastic phones as a consequence of the fight between Samsung, HTC, Sony, Huawei etc. Better than iPhones and cheaper. It is a bit sad when iPhone acolytes rave about gaining new features that Android has had for ages.

But there is no doubt that Apple still provides the most remunerative ecosystem for developers. Their lightly curated app store is not perfect but it is better than what anyone else is doing. And the typical iPhone owners are self evidently easily parted from their money.

Posted:6 months ago

#7

Dave Herod
Senior Programmer

517 731 1.4
@Bruce -
In fact the WP8 market share growth graph sees them overtaking Apple's declining market share.
In what time scale?

There's probably nothing surprising about the news though. After all the people who buy the phones on day one are the fanboys, and they're only part of the market. Initial demand may sound impressive, but like Bruce says, Android is more appealing to people who buy phones when they decide they actually need one, rather than rushing out to have the absolute latest from day one.

Posted:6 months ago

#8

Thomas Dolby
Project Manager / Lead Programmer

319 253 0.8
I've already seen a few instances where someone has been showing off a new feature in iOS 7 or their new iPhone, only for the person with an Android phone to say "oh, my phone has been able to do that for ages". The look on their faces is both sad and hilarious. It does lead me to think how far Apple's brand will take them though.

I actually quite like some of the new additions they've made in the phones and the OS, but Apple hasn't wowed me in quite a while. I used to be able to admire them for their ability to shake up and carve out new markets for themselves (I still have respect for what they've achieved thus far), but in the last few years it's been more about playing catch up behind the scenes while surfing their logo on a high wave that seems to be nearing the shore.

Posted:6 months ago

#9

Tom Keresztes
Programmer

632 223 0.4
Yeah, there was no wow. Those big screens use a bit of power, though.

Battery life

Posted:6 months ago

#10

Nicholas Pantazis
Senior Editor

962 1,160 1.2
@ Tom I've seen other battery life comparisons that contradict that pretty significantly http://www.phonearena.com/news/Which-phone-has-the-best-battery-life-Galaxy-S4-vs-Xperia-Z-vs-HTC-One-vs-iPhone-5-infographic_id45005

Of course those big phones use more battery, but they also have bigger batteries. I suspect tests like the one you linked were done based on "brightness setting" rather than actual lumens of brightness being put out (high end android phones can get much brighter than iphones).

Posted:6 months ago

#11

Yiannis Koumoutzelis
Founder & Creative Director

355 181 0.5
#12

Login or register to post

Take part in the GamesIndustry community

Register now