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Atlus CEO gives acquisition by SEGA his blessing

Atlus CEO gives acquisition by SEGA his blessing

Fri 20 Sep 2013 9:25am GMT / 5:25am EDT / 2:25am PDT
BusinessPublisher

Hiraoka sees partnership as "mutually beneficial"

Naoto Hiraoka, CEO of Atlus, has issued a statement which explains and supports the recent acquisition of the company by SEGA, thanking fans for their support at a difficult time.

"Dear fans and customers," Hiraoka writes.

"I would like to take this opportunity to express my gratitude for your support of Atlus products.

"As announced Tuesday through various news channels, we are going to continue with our business operations as part of Sega Sammy Holdings effective November 1, 2013.

"As you may already know, Index Corporation filed for Civil Rehabilitation Proceedings in Japan on June 27 and since then, has been searching for a solution which would allow us to continue our business of making great games.

"Atlus has consistently received support and praise from our faithful and our respected customers, and made great progress in recent years. So the recent incident must have surprised and worried all of you dearly. For that, I would like to express my deepest apologies.

"We have nurtured a great relationship with Sega Inc. for a long time, especially concerning our consumer games business in Japan. I believe the collaboration between the two companies at this time will be mutually beneficial for the following reasons:

"Sega understands our drive to achieve quality and to expand awareness of the Atlus brand. Our respective strengths in game development complement each other well.

"We are extremely happy to be able to continue with our business, and be able to report this good news to our fans and customers. Again, we would like to express our gratitude to everyone who has supported us.

"Currently, we at the Consumer Software Division in Japan are focusing on developing future titles, and are willing to take on new challenges to further achieve growth and success.

"Please stay tuned for future updates, Naoto Hiraoka, President and CEO"

SEGA were the winning bidders for Atlus after its parent company Index filed for the Japanese equivalent of bankruptcy last week. The cost of the acquisition has not been made explicitly public, but the Nikkei has estimated it to be around 14 billion.

5 Comments

Nicholas Pantazis
Senior Editor

1,017 1,463 1.4
I still have serious concerns about what this will mean for localization of Atlus projects. SEGA's localization record is far from the best, as they recently dropped Yakuza, Phantasy Star Online, and Valkyria Chronicles entries.

Posted:11 months ago

#1

Rick Lopez
Illustrator, Graphic Designer

1,269 941 0.7
Well as long as the people from atlus remain untouched... as in how they work and people involved, i dont care under who's wing they operate.

Posted:11 months ago

#2

Greg Wilcox
Creator, Destroy All Fanboys!

2,150 1,063 0.5
@Nicholas: Ugh. There needs to be some sort of localization service for hire out there that's not all crazed fans with torches one of these game companies can snap up or something. I just HATE seeing games left in japan because no one wants to spend the time and money to localize them properly...

Posted:11 months ago

#3

Shehzaan Abdulla
Translator

81 174 2.1
Maybe if they just had most staff to help them with localisation *nudgehintwink* we would see more games being localised efficiently.

Posted:10 months ago

#4
Localization is still a thing that completely baffles most development studios. That said, Atlus is one of the few that get it. The studio's got its own very skilled internal team. I don't believe their quality or quantity will be affected by SEGA's acquisition.

Posted:10 months ago

#5

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