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US game sales to post first double-digit year-on-year growth since April '11

US game sales to post first double-digit year-on-year growth since April '11

Mon 09 Sep 2013 8:06am GMT / 4:06am EDT / 1:06am PDT
RetailPublishing

Sales in August up 21% driven by Madden, Saints Row IV

The US console and handheld games market is expected to have recorded year-on-year double-digit growth in August - the first time in almost two and a half years.

That's according to Cowen & Company, which is expecting August NPD data to reveal console and handheld software to be up 21 per cent compared to August 2012, with total packaged goods sales, including PC games, up 18 per cent.

The positive comparison is partly being driven by EA's latest Madden release, which the publisher confirmed last week had sold over 1 million units.

But Cowen & Co. estimates that a number of other high-profile releases also sold well, including Saints Row IV (522,000 units), Disney Infinity (225,000 units), Splinter Cell: Blacklist (209,000 units) and Pikmin 3 (185,000 units).

Looking ahead, more positive comparisons are expected with the launch of Grand Theft Auto V and Battlefield 4.

It is expected that 2013 will be the first year that packaged goods will finish the year in positive territory since 2008.

NPD will report August sales on Thursday September 12.

3 Comments

Christian Keichel
Journalist

565 775 1.4
It is expected that 2013 will be the first year that packaged goods will finish the year in positive territory since 2008.
How should this work? The first 7 months were down about 20%. There is no way the new consoles will sell this good, that they can make up this decline.

Posted:10 months ago

#1

Caleb Hale
Journalist

150 221 1.5
Funny how the tide turns when NPD starts counting digital/download game sales.

Posted:10 months ago

#2

Christian Keichel
Journalist

565 775 1.4
Funny how the tide turns when NPD starts counting digital/download game sales.
The NPD estimates digital revenues for quite a while now, they are not counting them, as they have no access to the biggest download platforms, they announced a new digital estimation based on platform data from some companies for the near future, but not for the August numbers. And even if these numbers were included now, it would make no sense to use them for a Year on Year comparsion, because the numbers weren't comparable any more.
More important the numbers in the article aren't NPD numbers, they are numbers an analyst expects the NPD to report in the upcoming days.
but these aren't even NPD numbers, it is the expectation of an analyst, not the actual numbers and Doug Creutz the analyst of Cowen & Company has to expect this numbers, because he predicted in May 2013:
Creutz is expecting the NPD to report double-digit monthly sales declines for the industry through July. August is expected to show a return to growth, although the main reason for that will be an earlier launch for the annualized Madden NFL, which fell in the September reporting period last year. Despite that shift, Creutz expects industry software sales growth to continue in September and October thanks to anticipated releases like Grand Theft Auto V and Battlefield 4.
http://www.gamesindustry.biz/articles/2013-05-13-sales-declines-expected-through-july

We will see, if Madden sales will safe August.

Edited 3 times. Last edit by Christian Keichel on 9th September 2013 8:45pm

Posted:10 months ago

#3

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