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PlayStation 4 to launch in Japan on February 22

PlayStation 4 to launch in Japan on February 22

Mon 09 Sep 2013 7:28am GMT / 3:28am EDT / 12:28am PDT
Business

Free digital copy of Knack for consumers, will retail for 39,980

Consumers in Japan will have to wait until February 22 to get their hands on Sony's PlayStation 4.

That's three months after the system launches in the West, with dates set for November 15 in North America and November 29 in Europe.

The console will come with a free digital copy of the game Knack, the project overseen by PS4 system architect Mark Cerny, and sell for 39,980 ($401 / 256). A bundle with the PS4 Eye will also go on sale for 43,980.

8 Comments

Christian Keichel
Journalist

676 923 1.4
This step seems to be another sign of the terrible state the market for stationary consoles in Japan is in right now. It seems Sony isn't expecting overwhelming sales in Japan.

Edited 1 times. Last edit by Christian Keichel on 9th September 2013 9:48am

Posted:A year ago

#1
Or Sony is confident that Japan is a market it will perform well in and it's more important to get Europe and the US established first, where it has more competition from Microsoft.

Posted:A year ago

#2

Christian Keichel
Journalist

676 923 1.4
Or Sony is confident that Japan is a market it will perform well in and it's more important to get Europe and the US established first, where it has more competition from Microsoft.
The last weeks of the year are the busiest time for shopping in Japan, to miss this season means to miss the time, where you can sell more consoles, then in the whole rest of the year.

Posted:A year ago

#3

Nicholas Pantazis
Senior Editor

1,020 1,467 1.4
@ Matt I agree with Christian. It's a BIG miss for PS4 sales next year. They may not have much (if any) competition from Microsoft but they do still have to compete against Nintendo who will have a much-bolstered lineup by that time, including the release of Mario Kart 8. I think this is Sony saying they don't believe they can do well in Japan with the PS4 anyway, so why bother pushing it for an early holiday release? They're probably banking more on the Vita TV for home console play in Japan than the PS4 at this point.

Posted:A year ago

#4

Christian Keichel
Journalist

676 923 1.4
They're probably banking more on the Vita TV for home console play in Japan than the PS4 at this point.
This is what I also think, the Vita TV will be launched for 9480 Yen, a PS3 currently costs 25000 Yen and a Wii 20000 Yen, which makes the Vita TV the cheapest console to play actual games on it. I think Sony tries to find a niche for a very low priced console designed for people who just want to play an actual game now and then, not willing to spend 25000 Yen on the hardware alone. With the mediocre sales of stationary consoles in the current generation (Wii 12 million, PS3 8 million) and the disastrous sales of the Wii U so far, it seems there simply isn't a market for a 40000 Yen console any more.

Posted:A year ago

#5

Shehzaan Abdulla
Translator

108 209 1.9
Console take up is pretty slow in Japan and a lot of development that was solely based on handhelds is only just starting to go cross-platform (Vita/PS3).

Given that Japanese developers have been sheepish about supporting the PS3 (even at home) I think the PS4 is going to be a tough sell in November or February (the Japanese support just isn't there); looking at the line-up almost all of the games are major franchises in the West, but many of them don't look like they have the mass market appeal or clout to really push the system.

Posted:A year ago

#6
Sadly you guys have not been reading the JP consumer electronics sales forecasts for Q4-2013 - Q1-2014 - looks like they could launch the 'second coming' and it would not generate strong enough sales to warrant the extra effort.

Best to consolidate after the Western launch and offer the best package and pricing to the home audience. Also rumor has it that the VR Bundle may have a strong JP following, and Q2-2014 is their time frame?

Posted:A year ago

#7

Adam Campbell
Associate Producer

1,166 948 0.8
Well, its not like as if they have Microsoft to compete with in Japan and the platform could still sell out in February...

The bigger markets have more competition and more reward. I can understand the strategy from a business standpoint. Lack of an early model for the domestic market and at a (usually) marked down price will upset a few people though given the history.

Posted:A year ago

#8

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