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Apple confirms September 10 event

iPhone maker promises to "brighten everyone's day" at rumored iPhone 5S debut

Recent reports of Apple's next big press briefing got the "when" right, so now all that remains is the "what." The Verge is reporting that Apple has mailed out its official invitations to a September 10 event at Apple's Cupertino, California campus.

The invite features the Apple logo in white against a background of multicolored circles, with the tagline, "This should brighten everyone's day." That tease coincides with one of the rumored announcements for the event, the iPhone 5C. The "C" in the product's name supposedly stands for "color," with the phone available in a variety of bright new hues. Aesthetics aside, the iPhone 5C is reportedly intended as a lower-cost alternative to the standard iPhone 5, one with a plastic backing instead of aluminum.

Beyond that, Apple is expected to announce the iPhone 5S, an upgraded edition of its flagship handset. While the 5S is rumored to be available in gold as well, the big changes are reported to be a fingerprint scanner, as well as improvements to the CPU and camera.

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Latest comments (7)

Rick Lopez Illustrator, Graphic Designer 3 years ago
Yeah yeah apple... we know... we get it... another iPhone that does pretty much the same thing as the iPhone before it... go do your show... Ive pretty much given up on you guys.
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Keldon Alleyne Handheld Developer, Avasopht Ltd3 years ago
My guess is that the phone itself changes colour depending on your mood. And as for the er .. fingerprint scanner: "Siri, who smudged my screen?"
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Tom Keresztes Programmer 3 years ago
Yeah yeah apple... we know... we get it... another iPhone that does pretty much the same thing as the iPhone before it... go do your show... Ive pretty much given up on you guys
Why So Serious?
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Show all comments (7)
Bruce Everiss Marketing Consultant 3 years ago
Apple are a marketing company.
Their main MO is planned obsolescence. Just like Detroit car manufacturing in the 1950s and 60s.
This is based round a product "cycle". Each new generation has just enough features to entice sheeple to upgrade and no more. Features and technology are held back until they need to be used for marketing purposes.
iPhones held back with their camera, with using OLED screens, with NFC and in many other areas.
So it was easy for Android phones to be far better, which they are.
In fact Apple phones now look old fashioned with their tiny screens and limited features. The public have proven that they prefer bigger screens than Jobs has dictated that they needed.

What is becoming evident is the increasing cynicism with Apple. People think that they are being exploited by the business model. Hence their market share collapsing. The only thing that has maintained their sales is that the total market has expanded faster than Apple have lost share of it, so their poor performance in the market has been camouflaged.
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Alfonso Sexto Lead Tester, Ubisoft Germany3 years ago
@Bruce
"What is becoming evident is the increasing cynicism with Apple. People think that they are being exploited by the business model."

Pretty much, I'm still surprised how some people keeps doing the change from one perfectly working iPhone to another that has 1-2 new minor features and a slightly bigger screen.

Not to mention that "philosophy" of "I expend 500 in a phone then I jailbreak it because I don't want to pay 1.5 per application"
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Rafa Ferrer Localisation Manager, Red Comet Media3 years ago
@Alfonso My thoughts exactly. We'll just have to play the old "it's a social status thing" card. At least that's the case with most of my iPhone-owning acquaintances. That and a blatant ignorance of what makes a device better than another.
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Kevin Clark-Patterson Lecturer in Games Development, Lancaster and Morecambe College3 years ago
@Alfonso

That's a pretty narrow way to look at the jailbreak community as a whole!
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