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Pubs don't want games for Nintendo systems right now, says n-Space

Pubs don't want games for Nintendo systems right now, says n-Space

Wed 21 Aug 2013 2:00pm GMT / 10:00am EDT / 7:00am PDT
MobilePublishingDevelopment

Once-struggling Florida studio prepared for a brighter future, but one potentially absent of the Nintendo platforms it once specialized in

Three years ago, n-Space was in bad shape. The Florida-based developer had been running on the strength of its Wii and DS development acumen. But with the DS sunsetting in advance of the 3DS launch and the Wii market fallen off a cliff, n-Space didn't have enough work to support the studio's headcount.

There were multiple rounds of layoffs, and then-president Dan O'Leary was compelled to write a blog post publicly refuting reports that n-Space had closed entirely. Given what's happened to the dedicated handheld market in the last three years, the outlook wasn't so great for the studio.

However, n-Space seems much better situated these days. Last week the company announced EA veteran Dan Tudge as its new president, with now-CEO O'Leary calling the move an "inflection point" in the studio's history. He added that the company is once again stable, and poised to grow in the years to come. In a follow-up interview with GamesIndustry International, O'Leary discussed how the company found itself in a tight spot, as well as where it goes from here.

"Like many independent developers, we were overextended and waiting on a couple deals that were processing," O'Leary said. "One of them fell through at the last minute, which put us in a bad situation. So we had to kind of roll things up for a couple weeks and put them back together."

"The handheld market, in terms of the media and press you read, is definitely the red-headed stepchild."

Dan O'Leary

O'Leary said the company took the time to refocus the studio, build on its strengths (specifically flexibility and a commitment to one another within the team), and form new relationships within the industry.

"We're a known quantity that's known to deliver," O'Leary said. "There's still a need for product development from experienced developers able to put product out there and deliver on their promises. And that put us on the top of a short, challenging chart to get work placed."

O'Leary said at the beginning of the last generation, n-Space made a conscious decision to become one of the leading handheld developers in the world. While the company didn't have much experience with handheld gaming at the time, O'Leary saw an opportunity. The conventional wisdom of the time, as he saw it, was that Sony's PlayStation Portable would dominate the DS in the market, but n-Space was convinced Nintendo would have the more successful platform. At first, there was plenty of demand for DS titles, with O'Leary saying the company was probably working on as many as five titles simultaneously for the handheld at its height. However, the 3DS has not proven quite as successful, a fact that has not gone unnoticed in the industry.

"The handheld market, in terms of the media and press you read, is definitely the red-headed stepchild," O'Leary said. "It's not as sexy in today's market, or as social in the market of six months ago. But it's a strong market in its own way...There are certainly challenges in that market. But I don't think everybody is making a boatload of money off mobile games, either. There are a lot of mobile games being downloaded and played, but it's a very, very challenging market as well."

"There's just very low demand right now for [3DS and Wii U] work through the publisher side."

Dan O'Leary

So n-Space isn't going to move all its eggs into the mobile basket, but it's not about to stick with handhelds, either. O'Leary said the plan now is to adapt and diversify across different platforms. It shouldn't be too difficult for the studio, as O'Leary notes that despite the company's specialization, it has worked on every major console and handheld from the original PlayStation up through the 3DS. But in branching out to new platforms, the company is leaving a few behind as well, at least temporarily. For the first time in "probably 10 years," O'Leary said n-Space is not working on any projects for Nintendo platforms.

"It's kind of a sad thing to say, because for a long time n-Space has been known as a Nintendo-friendly developer. We certainly have loved all our time working with them. We think their hardware's great. We think more often than not they have the right mindset in the difficult game world we live in...There's just very low demand right now for their work through the publisher side. Which is ironic, I think that'll probably swing back. The news was just talking about how Nintendo was beating everybody with hardware sales. The DS and 3DS sales curves have been slower than publishers would have liked. That may change, but I can tell you right now we're not working on anything."

As for what the company would be doing, O'Leary played coy, saying only that the company's reputation would change drastically in the coming years. The company's last project for a Nintendo platform (for the time being) is Skylanders: Swap Force, which is set to launch this October.

5 Comments

Steve Goldman Journalist.

81 92 1.1
I dont think hes being accurate.

"The DS and 3DS sales curves have been slower than publishers would have liked. " But its number 1. Enough with the sales complaining

"However, the 3DS has not proven quite as successful, a fact that has not gone unnoticed in the industry."
Its the fastest selling system EVER.

3DS has been first place globally for 2 years. First place in most regions since then, and for the last 4 months, all of them.

Hes coming off like a guy who has weird expectations. Like Heroes of Ruin, a very very bad 3ds game.

Edited 3 times. Last edit by Steve Goldman on 21st August 2013 8:57pm

Posted:A year ago

#1

Adam Campbell Associate Producer, Miniclip Ltd

1,200 1,017 0.8
To an extent, I can imagine that being true right now.

Posted:A year ago

#2

Daniel Hughes Studying PhD Literary Modernism, Bangor University

436 496 1.1
I'd expect bar some isolated examples and independent studios, that is true across much of the West, but every major Japanese publisher, and virtually all of the small scale and middle-tier Japanese industry are supported 3DS, and to a lesser extent, Wii U.

Steve, 3DS is in no way the fastest selling system ever. It might be successful, which it most definitely is, but it is not the phenomenon DS was at its peak.

Posted:A year ago

#3

Daniel Hughes Studying PhD Literary Modernism, Bangor University

436 496 1.1
Interesting figures, Christian, and thanks for digging those up, but DS's growth curve from mid-2006 onwards is hugely impressive. I don't think, and the evidence to me suggests, that 3DS can't match that, particularly when you look at how strongly DS grew and then held into 2007, 2008, 2009, selling nearly 30 million units each calendar year. Even with Animal Crossing out globally, a huge price cut, 3D Land, New Super Mario Bros 2, Mario Kart, a Zelda title, a remodel and a raft of excellent exclusive games like Fire Emblem and Luigi's Mansion 2, 3DS has struggled to keep pace with DS. It's also worth pointing out that by comparative tracking, DS hadn't had its Pokemon games out by this point.

3DS is a very successful system, but I don't see it being a 150 million or more successful system. Nintendo have had to do far more work to get it to where it is now compared to DS, and the yearly figures just aren't climbing the way they did for DS year on year. I think that will become clearer in the next 18 months.

EDIT: Also, Christian, I think 3DS is at 32.48 million after 28 months, putting it further behind DS.

Edited 1 times. Last edit by Daniel Hughes on 22nd August 2013 5:18pm

Posted:A year ago

#4

Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.

2,283 2,493 1.1
If the determining factor of support is measured by the sales rate of the current system against the best selling system of all time at its peak, then you need to revise your project support variables.....or likely find yourself never developing another game again.

Is the 3DS behind the DS life to date? Yes. But it's behind it like a Corvette ZR1 is behind a Mclaren F1 on the Nurburgring. Behind it, yes, but my God you are insane for complaining about it or even remotely insinuating it is somehow too slow for you.

Posted:A year ago

#5

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