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Retail

EA charity Humble Bundle launches, $3m raised so far

EA charity Humble Bundle launches, $3m raised so far

Thu 29 Aug 2013 3:39pm GMT / 11:39am EDT / 8:39am PDT
RetailCharity

Update: Bundle ends, over $10.5 million raised

Update

The Origin Humble Bundle offer has finished, with over 2 million bundles sold and over $10.5 million raised, the majority of which will go to charity.

The Humble Bundle Twitter account confirmed the figures last night.

"The Humble Origin Bundle has closed with 2.1+ mil bundles sold & $10.5+ mil in sales! Thanks for helping make Humble Bundle history!"

Original story

EA is offering seven Origin titles, including Dead Space, Mirror's Edge and Medal Of Honor, as part of of a Humble Bundle that supports charities like the Human Rights Campaign and the San Francisco AIDS Foundation.

Offering the $215 worth of games through a pay what you want scheme has so far netted $3,022,855.88 (and rising) from 637,932 bundles, with $4.74 the average purchase price. Those that pay above that price also receive Battlefield 3 and The Sims 3 Starter Pack. All games are offered on EA's Origin platform, with some also available through Steam.

The money raised will go to charity, with purchasers able to specify how their money is split between the various foundations, and if they want to leave an optional tip for Humble Bundle Inc.

  • The Human Rights Campaign, who advocate for equal rights on behalf of the LGBT community
  • Watsi, who offer a funding platform for medical treatments
  • The San Francisco AIDS Foundation, who work to end the HIV epidemic by providing HIV prevention and care
  • The American Red Cross, who provide relief to those affected by disasters
  • The American Cancer Society, who dedicate themselves to eliminating cancer as a major health problem

The package hit the $3 million milestone in under 14 hours and as always some buyers have decided to go above and beyond, shelling out over $1000 for the games. So far this bundle has three such contributors, a credit card payment company, a bootstrap theme design company and the mysterious "alex82" who made the biggest payment of $1,300.

The bundle runs for another 13 days.

10 Comments

Morville O'Driscoll
Games Blogger & Journalist

1,374 1,024 0.7
Very surprised that EA didn't just use this to leverage Origin, but also gave Steam keys. Reading around, it seems that was the only way the Humble guys would've allowed it to happen, but still.... :)

(Oh, and almost-obligatory swipe at EA - Their servers really need upgrading. Steam's activation servers have never conked out through all the past bundles, but I can't activate Dead Space 3 for love nor money. :( )

Edit: And though it goes without saying, I'll say it anyway - $3m for charity in less than a day. O. M. G. :D

Edited 3 times. Last edit by Morville O'Driscoll on 15th August 2013 9:43am

Posted:8 months ago

#1

Eric Pallavicini
Game Master

261 161 0.6
Well that proves EA are working on their image, which has not been that shiny recently I have been told.

Posted:8 months ago

#2

James Berg
Games User Researcher

122 107 0.9
Everyone here at EA Canada I've talked to is very, very glad to see this happening. This will help Origin, but I can't imagine a more gamer-friendly way of doing it. This is the best HB I've picked up, with the THQ one being the only other one that comes close in value.

Posted:8 months ago

#3

Andrew Ihegbu
Studying Bsc Commercial Music

416 112 0.3
This is seriously un-EA-like.

I like.

Posted:8 months ago

#4

Jim Webb
Executive Editor/Community Director

2,210 2,051 0.9
Bravo, EA, bravo.

A win for charity and a win for Origin/EA PR.

Do one of these per quarter or year and you've might really start drumming up great support for Origin while putting your company in a better light.

Posted:8 months ago

#5

Sam Maxted
Journalist / Community / Support

153 62 0.4
A win for charity and a win for Origin/EA PR.
Other than Origin's code redemption system falling over pretty much as soon as the offer went live. To their credit though, it was working again less than 24 hours later.

Posted:8 months ago

#6

Paul Jace
Merchandiser

770 1,005 1.3
You PC gamers sure do get some awesome deals, especially for such little cost. And I agree with Jim, this is a great win for charity and EA. Cheers.

Posted:8 months ago

#7

Craig Page
Programmer

381 216 0.6
I would rather install some random malware than re-install Origin.

Posted:8 months ago

#8

Patrick Frost
QA Project Monitor

383 175 0.5
Was really happy about this. EA is not totally monstrous and does try address several serious issues in modern life (see homophobia re: Mass Effect). Glad to see them doing something good even if it is a veiled Origin PR exercise.

Posted:7 months ago

#9

Saehoon Lee
Director - Gaming

59 40 0.7
I now have handful of origin games which i wouldnt have if it wasnot for the bundle. I also joined sims community by doing so. So this definitly helps origin and best ea pr i have seen so far. Well done indeed.

Posted:7 months ago

#10

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