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New iPhone reveal set for Sept. 10

New iPhone reveal set for Sept. 10

Mon 12 Aug 2013 2:14pm GMT / 10:14am EDT / 7:14am PDT
MobileHardware

Apple reportedly ready to debut next iteration of smartphone; fingerprint sensor, low-cost alternative among possibilities

Apple

Established in 1976, Apple is a multinational corporation (corporate headquarters based in California)...

apple.com

It's about time for Apple to launch a new iPhone. According to an AllThingsD report, Apple is planning to debut the newest version of its smartphone at a September 10 event.

The new phone is expected to be an update rather than an overhaul, more iPhone 5S than iPhone 6. As for the specific features, a fingerprint sensor has been a rumored upgrade for the next iPhone since Apple's acquisition of security firm AuthenTec last year. Beyond that, the phone will run iOS 7, which will change the look of the operating system and make a variety of tweaks to other functions.

That isn't the only new offering Apple is expected to roll out at the show. AllThingsD also reports that the company could debut a new lower-cost iPhone targeted at the mid-range market. Beyond that, a new version of the Mac OS X is expected to be formally unveiled in the coming weeks, although that is reportedly not planned for September 10.

21 Comments

Bruce Everiss
Marketing Consultant

1,716 598 0.3
Android now has 79.3% market share.
iOS has 13.2%, down from 16.6% a year ago. With a sad 20% increase in volume.
WP8 is at 3.7% up from 3.1% a year ago. A massive 77.6% increase in volume.
Blackberry is down to just 2.9%
But there are two hot new mobile OSs, Firefox and AMOS.

The days of being able to charge a premium and make $100 bottom line per device sold are over for Apple. There is just too much really excellent competition. Just now HTC, Nokia, Sony and Samsung all make handsets that are a lot better than the iPhone 5, for a lot less money. And more consumers are wiseing up to this.

Going forward Apple will have to compete on both price and product quality, which will be difficult.

Posted:8 months ago

#1

Anthony Chan

83 68 0.8
... Excellent Competition? Are you kidding me? The only competition to Apple currently is Samsung (and maybe LG). Samsung currently has S4 and Note2 as challengers to iPhone 4S and iPhone5.

see: http://readwrite.com/2013/08/08/why-market-share-trends-favor-apple-not-android#awesm=~oejVTTxjd053aG

To quote all phones as android phones is misleading. To play games on an android is a shoddy experience (unless of course you own a Samsung S4 and maybe the Nexus 4). This is simply because the OS and the hardware are not consistent across every single phone - and incompatibilities is seriously downright annoying. Taking some of the major F2P games, you will get different experiences across different phones; some being downright unplayable. You can tell me that is the fault of the developer, but either way, you don't have that issue with iOS. Point is, to compare iOS and to the union of android phones is flawed, the most you could do is compare Apple to Android's market leader Samsung.

To even bring WP8 into this picture and bringing to light their upbeat performance is a joke. Again, WP will falter, Nokia is beating a dead horse.

The whole reason your argument is flawed, is you are not factoring into the big picture, the performance of each platform's app stores. Google Play is on the rise but nowhere near the app store's dominance. People buy smart phones because of the apps. App store profit share can often indicate true longevity in an operating system.

Posted:8 months ago

#2

Richard Westmoreland
Game Desginer

140 90 0.6
Popular Comment
Spot the Apple fanboy ;-)

You have exactly the same problem on iOS if you want to support older devices. The changes in hardware and resolution have meant that iOS suffers from the same kind of fragmentation as Android does, albeit not on the same level. It's not just Samsungs or Nexus devices that run games well,. From my experience most devices will run games perfectly, unless you go for the cheapy $99 devices.

No one can deny that Apple dominate when it comes to app revenue though, but I'd wager that's mostly down to their target demographic than much else.

Posted:8 months ago

#3

Andrew Goodchild
Studying development

1,199 317 0.3
It will be interesting to see if there is a low cost model, it has been a rumour at least since the 4S.

Posted:8 months ago

#4

Nicholas Pantazis
Senior Editor

968 1,161 1.2
@ Anthony You're living in 2009 my friend. Modern Android phones, including mid-end devices, run almost all games on the marketplace perfectly well. Even old Galaxy S2s are more than capable these days. The high end devices (of which there are many that are MUCH more powerful and premium than the iPhone 5) run all games without any significant hitches. Games are also only a fraction of what people do on smartphones, and Android offers a better experience in every other field (GPS, music, video - with much better screens, photos, web-browsing, and email).

As for iPhone's "excellent competition" they include the Galaxy S4 and Note lines, the S3 (still more advanced than an iPhone 5), HTC One X, One, One X +, LG Optimus, LG Nexus 4, Motorola Droid Maxx, Sony Xperia (multiple models), etc. There are well over a dozen phones with better screens, power, battery life, features, and build than an iPhone 5.

Posted:8 months ago

#5

Adam Campbell
Associate Producer

1,118 888 0.8
More like Coockoo land, the idea that there's hardly any competition is a joke. The latest iPhone has the lowest specs and pixel densitiy for its price range. Yes, the build quality is also questionable and seeing it against a device like the HTC One.

On top of that, I don't see how 'quantity' in the AppStore makes iPhone better. People don't buy smartphones because an AppStore is making nice revenues, they buy them because they're awesome all-round devices. I would say Google Play is a great rival to the AppStore and its facilitating the software needs of a market much bigger than that of Apple's.

To suggest that AppStore points to longevity despite the fast decline of iOS and Google Play doesn't is crazy.

Posted:8 months ago

#6

Bruce Everiss
Marketing Consultant

1,716 598 0.3
@ Anthony Chan

Apple devices are just not the most powerful. Many Android phones outperform iPhone 5.
Here are the Apple benchmarks: http://browser.primatelabs.com/ios-benchmarks
Here are the Android benchmarks: http://browser.primatelabs.com/android-benchmarks
So with Apple you pay more and you get less.

Google Play matched Apple for the number of apps in October 2012 and now has over a million, which is more than Apple. From your obviously expert opinion I assume that you have tried them all.

As for WP8. It is widely regarded as being the best mobile OS and is by far the fastest growing with 77.6% year on year growth compared with iOS with 20% growth. iOS continues to lose market share whilst WP8 continues to gain market share. The Nokia Lumias are a fantastic range of phones, even the low cost 520 is better than the iPhone 5 in many ways.

Posted:8 months ago

#7

Eoin Moran
Studying Bachelor of Engineering

34 30 0.9
My bet will be on NFC and a greater CPU and pixel density. Apple really need to jump off of this iterative bandwagon.

Posted:8 months ago

#8

John Jennings
Producer

15 5 0.3
I found this interesting.

http://www.gamasutra.com/view/news/197708/The_iOSAndroid_mobile_game_divide_in_the_UK__study.php

Despite a lower market-share of ownership, iOS users still make more 'purchases' on their phones than Android users. It's no surprise that developers still chase iOS; it's where the most money is.

Posted:8 months ago

#9

James Boulton
Tools & Tech Coder

120 143 1.2
Oh god not another one. I wonder what is going to be 10% bigger, or smaller, or lighter this time...

Posted:8 months ago

#10

Bruce Everiss
Marketing Consultant

1,716 598 0.3
@James Boulton

Brilliant.
The sheeple don't think about the utility of the device, just the social status they think comes from wasting their money.
One day the Apple brand will lose its sexiness and their sales will collapse. There are better and cheaper alternatives.

Posted:8 months ago

#11

Nicholas Pantazis
Senior Editor

968 1,161 1.2
@ John Sort of. The vast majority of those iOS purchasers only paid $1 and the vast majority of the in app purchases are across less than a dozen games, so while more money is being spent it's only being spent at the tippy top, and as Android develops a much larger consumer base that money is constantly more and more spread out. That 36% for Android this year was just 15% last holiday when they took a survey last time. This is also only the UK, and doesn't represent the worldwide market (though the trends are likely similar to the US market, which the UK market generally emulates).

Posted:8 months ago

#12

Dave Herod
Senior Programmer

517 731 1.4
@Bruce - I hope you're right, and I'm interested to see what the reaction to this new iPhone will be, because the obsession with the Apple brand already seems to be waning to me. I know people who've used iPhones for years who are jumping ship to Android and WP. I can't think of anyone I know of that's thinking of going the other way. I think "collapse" might be a little strong for the moment (although I wouldn't rule it out), but I think if their sales start to dip they may be forced to come up with something genuinely innovative rather than just resting on their reputation. Competition is always a good thing.

Posted:8 months ago

#13

Sandy Lobban
Founder and Creative Director

317 174 0.5
Regardless of handset share I believe iOS is still currently where most of the money gets spent. As a developer and for that reason alone, I welcome this and the new OS.

Posted:8 months ago

#14

James Boulton
Tools & Tech Coder

120 143 1.2
@Bruce - Yeah, you're absolutely right. The iPhone is indeed a fashion statement / status symbol. That's the only reason there are so many iterations, to get the punter who has to have the latest of everything to part with their money at least once a year. It's not as though the iPhone5 added anything useful over the 4S. I don't understand it, and I'm not their target consumer, but they're certainly doing well milking that cow...

Posted:8 months ago

#15

Rafa Ferrer
Localisation Manager

40 60 1.5
@James - Maybe the launch of a lower cost model could be a sign that they know their halo of exclusiveness is finally fading, which is only natural when consumers see the latest iPhone side by side with an (arguably) outdated Samsung Galaxy S2, let alone newer handsets.

I really hope their brand value smoke and mirrors wear off so they need to "Think different" again to compete. I would very much welcome back the bold and innovative Apple that made them gain that status back in the day.

Posted:8 months ago

#16

Greg Wilcox
Creator, Destroy All Fanboys!

1,993 902 0.5
I've noticed this air of quiet desperation in those Apple ads this year and last that show all those happy dancing people, the folks taking photos and so forth and so on that all scream "Market saturation!" under all that social commentary. Everyone who has an iPhone has one and I can't see the numbers increasing unless you count those that replace their "old" model with yet another incremental upgrade (or just buy a better phone, period)...

Posted:8 months ago

#17

Andreia Quinta
Creative & People Photographer

193 424 2.2
Anyone still thinks they'll be around in 100 years?

Posted:8 months ago

#18

Michael Bennett
Senior Designer

40 12 0.3
Apple is like Harley Davidson. Nobody buys a Harley for performance. Compare the 2014 Bolt with the 2013 Iron 883. The Bolt has better performance in a number of areas for the same price, but Harley has a brand like no other in their industry. Apple is the same. They've taken computers and turned them into fashion items. All they have to do is maintain a decent quality and a certain image, and I'll probably keep buying them because the switching costs (using all their services, all the apps I have access to from years of purchasing) are significant. I like having nice things, and their products always look beautiful and feel nice to touch.

Sony, on the other hand, also make some beautiful products. Logically, they should have been the ones to come up with the iPhone (instead of getting distracted with inter-departmental bickering as they did). I love the way their Vaio Z series look, but I might want to have kids some day and their laptops have a habit of cooking anything nearby. That, and every one I've owned has died within a year. On the other hand, their new xperia phone performs amazingly but I don't like the way it looks.

Posted:8 months ago

#19

Tom Keresztes
Programmer

632 223 0.4
Apple devices are just not the most powerful. Many Android phones outperform iPhone 5
.

And there are similar benchmarks showing the opposite, depending on what message they want to send. Geekbench is a synthetic benchmark, so its results might be different in the real world.

Another benchmark
Another one which clearly shows that the N10's A15 is clearly faster - its running on 1.7ghz vs the A6's 1.2 (want to compare battery life ?)

Battery benchmark for S4
Another one
Cellular talk time

(All linked charts are from reviews on Anandtech)

Edited 3 times. Last edit by Tom Keresztes on 17th August 2013 9:03pm

Posted:8 months ago

#20

Tom Keresztes
Programmer

632 223 0.4
I've noticed this air of quiet desperation in those Apple ads this year and last that show all those happy dancing people, the folks taking photos and so forth and so on that all scream "Market saturation!" under all that social commentary. Everyone who has an iPhone has one and I can't see the numbers increasing unless you count those that replace their "old" model with yet another incremental upgrade (or just buy a better phone, period)...
Well, better than mocking Apple users (Samsung ads) or holding a funeral for the iPhone (Microsoft). Cant say anything about Apple ads, i avoid ads like the plague.

Posted:8 months ago

#21

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