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Amazon expands digital games service to UK

Launch deal offers Far Cry 3 10 cheaper than Steam

Amazon has launched its digital games service in the UK, offering over 600 software titles through its website.

"Customers buying software and video games who want their products quickly can now download these products straight to their computer with the click of a button." said Amazon EU's vice-president of European consumer business Xavier Garambois.

"Not only is this exciting for everyday purchases but for major upcoming releases, Amazon customers will be able to get their hands on products without waiting for them to arrive in the post."

The service currently offers AAA titles like The Sims 3, Borderlands 2 and Mass Effect 3 alongside free-to-play games like Call of Gods, AceOnline and Second Life. It will also offer product codes for other outlets, including Origin, Xbox LIVE and Microsoft Office.

Pricing appears initially competitive too - Amazon is currently offering Far Cry 3 and Anno 2027 for under 10, games that are priced 19.99 on Steam.

Amazon.com has offered US customers software downloads for a number of years.

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Latest comments (7)

Adam Jordan Community Management/Moderation 3 years ago
I wonder if this will later include console game rentals since Lovefilm (An Amazon owned company) have stopped their game rental service in order to focus more on their movie rentals, as of today (Aug 8th, you won't be able to rent games from Lovefilm)

I wouldn't mind it if that was the case but since 95% of my Lovefilm rentals were actually games, I think I will be looking elsewhere

On a more related note, it is nice to see Amazon jumping into this side of the market, I have always had good service from them in regards with physical goods, so hoping the same will be said for their digital line-up
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Craig Burkey Software Engineer 3 years ago
I'd love this to be offered on consoles, until it happens I do not see a digital future
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Morville O'Driscoll Blogger & Critic 3 years ago
Pricing appears initially competitive too - Amazon is currently offering Far Cry 3 and Anno 2027 for under 10, games that are priced 19.99 on Steam.
Mmmm... But then, I think there's many people who are happy to pay an extra 10 to have the games on Steam, and not just UPlay. More interesting is their deal today, which is Civ V's new expansion, Brave New World, for 10 less than Steam (and it's a Steam key, too).

Aside from that, it's interesting that the UK store has the same problem as the US store, but not the German one - no Bethesda titles.
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Show all comments (7)
Alfonso Sexto Lead Tester, Ubisoft Germany3 years ago
@Craig
The possibility is there and some games are already available for digital purchase (a lot more in PS3) But I guess you mean that fact that both in PS3 and 360 the price for digital is the same as retail, which it just makes no sense. Maybe Sony and Microsoft are scared of pissing of the physical retailers or something?
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Matthew Hill Head of Recruitment, Specialmove3 years ago
Console titles... Amazon's level of customer data and knowledge is exceptional - combine this with their marketing experience and their is a real opportunity to drive increased sales of console titles. Whether the platform holders would ever allow this however is highly doubtful
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Dave Herod Senior Programmer, Codemasters3 years ago
But then, I think there's many people who are happy to pay an extra 10 to have the games on Steam, and not just UPlay.
An extra 10? No thanks. I would prefer to have it on Steam, but not for that much. Far Cry 3 was in the summer sale on Steam for 12 and I found that disappointing, considering it was only 12 as a boxed copy from amazon anyway, at their normal, non-sale price.
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Morville O'Driscoll Blogger & Critic 3 years ago
Oh, yes, only a fraction of gamers will ignore such a deep-discount on Amazon in favour of paying more on Steam... But it is something to ponder when you see how infrequently some publisher's games go on sale on Steam vs other stores. :)

(Oh, and inb4 "Amazon deep-discounting is bad for the industry" :D )
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