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Zynga shutters four OMGPOP games and web portal

By Matthew Handrahan

Zynga shutters four OMGPOP games and web portal

Tue 06 Aug 2013 8:19am GMT / 4:19am EDT / 1:19am PDT

Sources claim Zynga turned down independent buy-back from OMGPOP staff

Zynga will close four OMGPOP games at the end of the month, with the website following at the end of September.

Cupcake Corner, Gem Rush, Pool World Champ and Snoops will all cease to operate on August 29, and their host website will close on September 30. The move will not have an impact on the operation of Draw Something, Draw Something 2 or Draw My Thing.

However, as those games are now Zynga-branded, it does mark the ultimate disappearance of the OMGPOP name. Zynga acquired the studio and its IP for $180 million less than 18 months ago. The bulk of its staff were made redundant in June.

According to a report on TechCrunch, which cites multiple sources familiar with Zynga, the OMGPOP team made a final attempt to save the studio's website. Multiple team members attempted to buy on an independent basis, but Zynga refused. Other employees then offered to operate the site for free, but Zynga remained steadfast.

The sources claimed that the site and its games were profitable enough to make their existence as independent entities worthwhile. Zynga has not commented on the rumours.

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Bruce Everiss Marketing Consultant

1,692 595 0.4
Obviously they are going to focus on core IP that is profitable and which can be developed.
Going for the Nintendo strategy and not the scattergun EA strategy.

Posted:3 years ago


Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.

2,522 3,225 1.3
Popular Comment
So they buy a studio and their IP, axe the majority of the employees and then kill off most of the IPs themselves.

Bruce, that is exactly the EA model. Right, Bullfrog, Origin, Westwood, Pandemic, DICE Canada and Phenomic?

Posted:3 years ago


Bruce Everiss Marketing Consultant

1,692 595 0.4
@Jim Webb

I don't know if you noticed, but Zynga had a recent change in management.
I was alluding to this change leading to a change in business strategy.
That getting rid of commercial dross and concentrating on commercial gold was evidence of a change to focus.
So what is history is history.

Posted:3 years ago


Lewis Brown Snr Sourcer/Recruiter, Electronic Arts

217 88 0.4
Do I detect that your not EA's greatest fan Bruce?

Its a shame for OMGPOP I wish all the employees luck and maybe they can start again and create another draw something!

Posted:3 years ago


Rick Lopez Illustrator, Graphic Designer

1,269 943 0.7
haha! "Draw My Thing"... read that and it cracked me up...

Anyway, I got alot of flack for my opinions against letting a big company buy your smaller company. Its not always a good choice. Back then I had argued that it had short term benefits, but not good long term benefits.

OMGPOP was doing well enough that it could stand on its own. I remember Draw something being a particularly hot game.... meaning lots of people played it.

But now we see Zynga doing its thing. Profitting off others creations. And in the whole time if they couldnt aquire a company they would clone there games.

I view Zynga as one of the worst things to happen to the video game industry, sorry all this talk about social and mobile being the future is not a topic I swallow as easily as people who have stakes in them and have no choice but to make such statements. What this shows is that mobile and social are not the future but simply another business alternative towards games. And just like all the others, console, MMO, it has its cons. It aint what the suits make it out to be.

And for all the talk praising Zynga back in the day i always saw this coming exactly like "Jim Webb" states: So they buy a studio and their IP, axe the majority of the employees and then kill off most of the IPs themselves.

Then all these social games and F2P games, you spend money on them for them to one day go offline whenever the company feels like it, and your left with nothing.

No Im not a fan of Zynga at all...

Anyway, feel sorry for the employee's hope they can find another job. It really touched me when in the article it said the employee's were willing to operate the website for free...

Posted:3 years ago


David Amirian Writer

59 3 0.1
best thing to do is to document its existence.

Posted:3 years ago


Matt Jeffries Senior Producer, Telstra

23 29 1.3
Crappy for the employees but Zynga is not stupid. Why would they let the ex-employees continue to operate an online games site that is in direct competition to when they can just redirect the traffic back to their own site?? Of course they wouldn't.

Posted:3 years ago


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