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Activision's Kotick confident next-gen will bring new innovation

Activision's Kotick confident next-gen will bring new innovation

Thu 01 Aug 2013 10:05pm GMT / 6:05pm EDT / 3:05pm PDT

"I think we'll excite audiences in ways that they haven't seen before"

Activision Blizzard

Headquartered in Santa Monica, California, Activision Blizzard, Inc. is a worldwide pure-play online...


The entire industry is gearing up for the launch of Xbox One and PlayStation 4 this holiday season, and while the next-gen consoles will bring more horsepower and more connectivity, will they really yield new gaming innovations, or will it be more of the same but slightly prettier? Activision Blizzard chief Bobby Kotick is excited for next-gen and he's sure that gamers will be able to enjoy something new.

"My sense is consumers are going to be excited about this hardware and I think over the long-term that it will probably be as long as the current cycle. I think you're going to see new kinds of software that has not been available in this current generation. I'm seeing things we're working on and developing that we've never been able to do before and I think we'll excite audiences in ways that they haven't seen before," Kotick said, responding to a question during Activision's earnings call.

Former Electronic Arts CEO John Riccitiello told us that he thinks next-gen will definitely sell more than the last cycle, and while Kotick didn't quite make an outright prediction for the sales volume of Xbox One and PS4, he acknowledged, "If you look back in history what you've seen is that every new cycle is larger than the prior cycle."

Moreover, Kotick seems encouraged by the work he's seen from both Microsoft and Sony in improving the hardware side of the business. That should make it easier for third-party publishers like Activision to support both platforms.

"We have much more visibility today than we had even three months ago and both have made great progress. They've put more money against the launches than ever before and I think they've both learned a lot about how to improve the supply chain and manufacturing efficiencies," Kotick noted.


Alfonso Sexto
Lead Tester

813 643 0.8
Because somebody has to say it: From the guy releasing a CoD, each year, with the same graphic engine.

Posted:A year ago


Paul Jace

926 1,382 1.5
Who knows, with the power of the next gen consoles maybe you'll be able to carry three different guns(instead of just two) in the next Call of Duty. That kind of innovation practically screams "next gen".

Posted:A year ago


Christian Murphy
Games Programmer / Designer

10 17 1.7
Or maybe just maybe... realistic rendering of fur will give us the REAL EMOTIONAL CONNECTION with Ghosts Dog that we just couldn't have before

Posted:A year ago


Tim Carter
Designer - Writer - Producer

563 311 0.6
I'm tired of so much emphasis on technology.

Somebody put up a list of "awesome" games coming out, with screenshots of each, and the first comment was "They all look the same." Going back...yes... they did...

Give me creative innovation over tech.

Edited 1 times. Last edit by Tim Carter on 2nd August 2013 6:10pm

Posted:A year ago


Kevin Hillary

8 7 0.9
lmao read my mind.

Posted:A year ago


Christopher Bowen
Editor in Chief

420 581 1.4
Can someone please explain how any of this focus on tech is going to bring development costs down?

Posted:A year ago


Paul Johnson
Managing Director / Lead code monkey

851 1,108 1.3
No, the "entire industry" is not gearing up for these new consoles.

(We're using our current gen devkits as monitor stands, and they will continue to function in that role just perfectly.)

Elsewhere some console industry insider said there were about 25 developers left making console games. Compare that against the number of developers making product for:

1) PC boxed product (Online retailers mostly)
2) PC digital (Steam + independent sites)
3) PC casual, social - facebook, flash, html5 etc
4) Handhelds (3DS, Vita)
5) Mobile. Enough said on that one.
6) Mac, Linux, other.

This site for sure, and most of the talking heads in the console biz, need to realise that far from being "the industry", they're a minority part of it. They're the top end and making the bigger products to be sure, but they are in no way shape or form a large part of the overal games industry. Which this site, by it's very title, claims to represent.

Edited 1 times. Last edit by Paul Johnson on 3rd August 2013 1:27pm

Posted:A year ago


Jim Webb
Executive Editor/Community Director

2,266 2,405 1.1
Paul, EA's Richard Hilman said 25 developers were making AAA games. Which in itself is a flat out lie because I can just borrow a list that Alex Hutchinson typed up listing way more than 25.

And that's to say nothing of the rest of the studios working on titles that don't qualify as AAA. Which is a damn arbitrary measurement to begin with.

I seriously hope you really don't think it's just 25 studios making consoles games. I'd like to think I give you more credibility than that.

Posted:A year ago


Paul Johnson
Managing Director / Lead code monkey

851 1,108 1.3
I have no real clue tbh, whatever number you pick it doesn't actually matter, as it will be a fairly small represenation.

I'm even happy with console being discussed as the top tier part of the business, seeing as it for now makes the most money, but it's not even close to being the "entire" business. To claim so is just embarrasing and shows a blatant disregard for what just about everyone else is doing.

Edited 1 times. Last edit by Paul Johnson on 3rd August 2013 5:27pm

Posted:A year ago


Jim Webb
Executive Editor/Community Director

2,266 2,405 1.1
And that I'll completely agree with you on. Though I do believe James may have been focusing on the console segment of the industry though it would have helped if it were worded as such.

Posted:A year ago


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