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Supermarket Asda no longer stocking Wii U

"Asda will stock games on a title by title merit basis through Asda Direct"

UK supermarket chain Asda is currently not stocking the Nintendo Wii U console at its 555 retail outlets, and its online service Asda Direct is no longer stocking the 3DS handheld.

"Asda continues to offer customers a selection of Wii U games and accessories through Asda Direct, but these ranges are currently not on offer in Asda shops," the retailer told CVG.

"Asda will stock [Wii U] games on a title by title merit basis as they come along through Asda Direct. We will continue to support Nintendo as a format holder partner.

The gaming website reported that cross the entire Wii U range of games, consoles and accessories, only eight products are stocked on Asda Direct. Pikmin 3, the latest Wii U release from Nintendo, could not be found in stores on online. The game entered the UK all format chart this week at 2, unable to beat sales of Minecraft: Xbox 360 Edition, which came out in May 2012.

And although Asda Direct shows search results for a range of different 3DS and 3DS XL models, all are listed as out of stock.

The site is still stocking Sony and Microsoft's current consoles, as well as offering pre-orders for the upcoming Xbox One and and PlayStation 4.

Nintendo UK has declined to comment on Asda's stocking policy, but given that the chain of supermarkets is the second largest in the UK and has over 18 million weekly shoppers, the exclusion is a serious retail blow.

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Latest comments (12)

Neil Young Programmer, Rebellion Developments3 years ago
"its online service Asda Direct is no longer stocking the 3DS handheld."

That suggests there's something more than just sales figures going on here?
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Daniel Hughes Studying PhD Literary Modernism, Bangor University3 years ago
@ Neil

I'd assume there's some kind of disagreement with Nintendo at the heart of this, if Asda are currently unwilling to sell the strongest performing console right now. I'm sure Nintendo had similar problems with Amazon in the US.

It does beg the question; what exactly are these problems?
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Christophe Danguien games developer 3 years ago
@Neil,

Yeah that's pretty weird, not stocking the 3DS is pretty weird considering it works really well. But maybe the 18M daily consumers aren't the kind of people who can burn roughly Ł200 on a handheld console
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.3 years ago
Christophe, they still stock the Vita. Which is actually selling worse than the Wii U yet costs more than a 3DS. So no matter which way you angle the reason, this has to be an administrative issue between the 2 companies.

Much as Daniel noted with Amazon.com in the US who have not sold Nintendo hardware directly for many years now.
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Peter Lockett Programmer 3 years ago
I feel that the 'Nintendo' brand, in ASDA's eyes is looking a bit devalued. They may feel like they are having to dedicate too much (and my local branch, it's rather small) shelf space to something that needs time to generate momentum.

Consider in the fact that the 3DS while not a big success when it launched and its footprint in supermarkets, as well as brick and mortar retail stores, was incredibly small, it took the best part of a year to become attractive to consumers. ASDA simply aren't willing to hold stock and set aside shelf-space waiting for those titles with the release of the PS4 and Xbox One so close and in the Christmas period.
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.3 years ago
But Peter, why have they taken the 3DS off their online store? And why are they still selling Vita at retail and online when it sells worse than Wii U?
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Peter Lockett Programmer 3 years ago
I can't think of a reason why they would no longer stock the 3DS online, it is rather strange and I consider it a misstep on their part and possibly something that would be rectified.

I would imagine that the Playstation name is the only thing keeping the Vita in stores and considering there hasn't been any new hardware bundles (to my knowledge at least, please excuse the ignorance), ASDA don't have to spend any more money buying SKUs in bulk
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Hakki Sahinkaya3 years ago
It's worse if sales or the price isn't the issue.
The issue then becomes something much bigger, Nintendo and their bad relations with these retailers. Not a good sign.
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Paul Jace Merchandiser 3 years ago
I'm still amused supermarkets in other parts of the world sell video games. That would be interesting if supermarkets here in the US started selling video games and systems.
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Nicholas Pantazis Senior Editor, VGChartz Ltd3 years ago
I agree that it appears that there is some bad blood here behind the scenes. It's very odd to continue to stock the Vita while pulling two platforms that outperform it in the UK.

@ Paul When they say supermarket they mean Walmart, Target, etc. Asda is in fact owned and operated by Walmart, and just like Walmart sells groceries, clothes, electronics, toys, etc. This would be like hearing Target is no longer selling the Wii U in the US (as the second biggest supermarket here).
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Paul Jace Merchandiser 3 years ago
Thanks for the clarification Nicholas. I was thinking they meant places like Giant, Weis and Shop Rite.
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James Barnard Founder / Developer, Springloaded3 years ago
Perhaps Nintendo arent caving to pricing pressure, so Asda have decided to play hard and stop stocking their hardware all together, I say well dont Nintendo if that is the case, the way supermarkets work has only been bad for the industries they sell things for, the music industry has been impacted by this, they sold CD's at a loss, then once the record stores all shut, they started charging distributers 10K to meet with them for just the chance to sell their CD's. The limited stock they carry gives little choice to the consumer, and they only stock what they can get for next to nothing. Thankfully games are slowly going digital so this wont be their fate.
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