Media Molecule studio director Siobhan Reddy addressed the need for more women in the industry in a recent appearance on BBC Radio 4's Woman's Hour.
"It's shame that at the moment we have very few creative directors that are women," she told presenter Jenni Murray.
"We have a lot of women within the industry who run studios and pack a mean punch, the influence of women within the industry is pretty great, but we need to see that on the game design and programming side as well."
She argued that women enjoyed "visceral" games as much as anyone else, and explained she was working with BAFTA to help encourage young women to aim for a career in technology and games development. She also advised people who wanted to make games to start today, on an amateur level, to help find out what path they wanted to take.
"It takes women working on games for games to change. I know there are all sort of discussions about where it is now and where it has been but I'm interested in where it's going... particularly like the type of things we're making at Media Molecule and lots of other studios are making, games which are for both genders and all ages."
Earlier this year Reddy was named one of the UK's Most Powerful Women in a list published by the programme, a list that also included JK Rowling, Victoria Beckham and HM The Queen.