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Saints Row 4 dev unconcerned with next-gen competition

Saints Row 4 dev unconcerned with next-gen competition

Tue 09 Jul 2013 1:52pm GMT / 9:52am EDT / 6:52am PDT
DevelopmentMarketing

Volition's Jim Boone isn't worried about current-gen effort being overshadowed by PS4 and Xbox One anticipation

All eyes in the console world are on the forthcoming Xbox One and PlayStation 4 launches, but Volition senior producer Jim Boone isn't worried about launching Saints Row IV solely for last-gen systems right as the next-gen hype begins to crest. Speaking to GamesIndustry International last month, Boone said he was actually more worried in 2011, when Saints Row The Third launched the same month as Uncharted 3, Call of Duty: Modern Warfare 3, The Elder Scrolls: Skyrim, Assassin's Creed: Revelations, and The Legend of Zelda: Skyward Sword.

"I was looking at that lineup wondering how [Saints Row] was going to do," Boone admitted. "There were a lot of big heavy hitters going out at the same time, so I wondered. And it went out and was the biggest Saints Row game we've done yet. I think the big thing that we have going for us is that our game is so unique and different from everything else that's out there, and because we have an audience that absolutely loves this game, that helps us cut through some of the other noise that's out there."

The unique nature of Saints Row was something the marketing team at Deep Silver had to pick up on short notice. The game is set to launch in August, but Deep Silver parent company Koch Media only acquired the developer from the ashes of THQ in January. Boone gave Deep Silver high marks for their work to date, but suggested there may be more upside on future projects.

"With THQ, we had so many years working with the same marketing team," Boone said. "They knew the game inside and out and knew what things to focus on. And it's been interesting to see Deep Silver come in and key in on slightly different things. Don't get me wrong, THQ always loved the over-the-top nature of it, but the Deep Silver guys really get the over-the-top nature of it and are keying in on that, which is great...I think they've done a great job considering [the time frame], but I also think everyone will feel better when they really have time to figure everything out and dig into it. And I think they're going to be that much better once they've had a chance to do that."

Shortly after the Volition acquisition, Deep Silver announced it was planning to move into the mobile market. Boone said Volition was ready to go along with mobiles and tablets as well, and even prototyped some second-screen functionality for Saints Row IV.

"Our feeling was if we couldn't do it right and really add something new, we didn't want to do it," Boone said. "To give you a crude example, we did what everyone else was doing. We had a map on the screen, and you could look at the map. Which is cool, don't get me wrong. But our thought was we really needed to do something more innovative than that. And for the time that we had, that was one area where we didn't have the time to do it justice."

Despite that, Boone said he feels mobile devices will open up a world of potential for game developers.

"To be able to take something that is a fundamental part of us, that we feel naked without, and to be able to weave that into your game experience is very powerful," Boone said. "It just requires us to be thinking of it in very creative ways as developers to make it really work."

Finally, we asked Boone if he ever felt left out when the intentionally outrageous Saints Row wasn't name-dropped alongside the likes of Mortal Kombat and Grand Theft Auto when people attack gaming as a corrosive influence on youth.

"Almost! It's funny," Boone said. "We've obviously talked about it, because it seems like we never get mentioned. The only thing I can think of is because we're always so tongue-in-cheek and irreverent about it, that I think people get that--in our own twisted, warped way--it's all in good fun. People understand there's a certain levity to what we're doing. I think it's good that we debate such things, but not surprisingly, I tend not to think it's any worse for viewers than watching an R-rated movie. It's just entertainment."

4 Comments

Rick Lopez
Illustrator, Graphic Designer

1,205 817 0.7
Nah... no worries here either, cause Saints row IV is going to kick ass... and Im ok with this game. Its either release one now for current reusing assets of the previouse game or release one later for next gen consoles, Which would happen anyway, with the exception that we would enjoy one less game. So i think it was cool for them to run on the success of the third game, build a sequel with many of the same assets and leaving the door open for a next generation game afterwards. I like that Saints Row is doing its own thing. However Im hoping that the next game focuses on a deeper story, not less crazy or with less humor, but add a bit more seriousness to it. Id like to see more stuff with rival gangs and taking over territory and building an economy of past games. However the approach of this game is nothing that will deter me from purchasing it. Frankly im ecstatic about it this game. At the end of the day, games have somtimes become so seriouse that they arent fun to play and till this day I still Saints Row 3 is a game I periodically go back to, because its just fun to play. It has the feel of Pac man and Tetris, Galaga, that even though you expirienced it many times, you just go back because its fun. And few games offer very little replay value after your done with them. I loved the 3rd game so much I bought it twice, picked up the full package edition when it came out and finished it again from beginning to end.

Finally, the game got banned in Australia, that means its gonna be cool!!! So yeah looking foward to Saints Row 4!!!! BRING IT ON!!!!

Edited 2 times. Last edit by Rick Lopez on 9th July 2013 8:31pm

Posted:9 months ago

#1

Barrie Tingle
Live Producer

337 103 0.3
I would have bought Saints Row IV on Xbox One had it been available but I'll just as happily play it on my 360. In fact it is my last game of this generation that I have pre-ordered and probably won't buy any other games on the 360.

Posted:9 months ago

#2

Sebastian Moss
Editor -in- Chief

57 19 0.3
I think GTA V competition is a bigger deal

Posted:9 months ago

#3

Max Kaftanati
President

10 4 0.4
Publishers got spoiled with outdated consoles and just want to keep on milking.

Posted:9 months ago

#4

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