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Jagex sales top £50 million

Jagex sales top £50 million

Wed 26 Jun 2013 9:13am GMT / 5:13am EDT / 2:13am PDT
Emerging MarketsFinancial

Developer touts best year yet, begins pursuit of emerging markets with Runescape Brazil

Runescape developer Jagex is reporting what it's calling its "most successful year to date." The company today reported that calendar year 2012 saw it bring in an all-time high in revenues, with total sales topping £50 million ($77 million) for the first time in the company's 12-year history.

Runescape remains the company's biggest success, with the studio saying it saw "tens of millions" of new players try the game this year. However, Jagex lauded strong performances from its 2012 releases of Ace of Spades and Carnage Racing, and it expects to continue to grow revenues next year with the launch of Transformers Universe.

The company also announced its first push into emerging markets with Runescape Brazil. Jagex has reached an agreement with Brazilian service provider UOL to publish a fully localized version of Runescape, with the ISP handling local language support and community management. Brazil is just the first such expansion Jagex has been eying, as the company promised it would be moving into "a host of emerging markets" beyond the English-speaking world.

"Our results for 2012 are hugely encouraging, especially in the face of a difficult financial climate, which has seen many games developers closing their doors or making significant layoffs," COO Riaan Hodgson said in a statement. "Jagex, in contrast, has continued to expand both in headcount and in our games portfolio."

The company is reinvesting "the vast majority" of its profits back into development, and has doubled the size of the Runescape development team.

10 Comments

Adam Campbell
Associate Producer

1,137 914 0.8
Strength to Strength

Posted:A year ago

#1

Bruce Everiss
Marketing Consultant

1,692 594 0.4
A great British success story. They have recruited heavily on the back of the Runescape cash cow. Let's hope they can convert this into a portfolio of successful titles.

Posted:A year ago

#2
The FunOrb Flash games site, 8 Realms, MechScape, StellarDawn on hold… it's certainly trying but it's not had much success outside of RuneScape. And I wonder if it's missed the boat with the Transformers MMO…

Posted:A year ago

#3

Adam Campbell
Associate Producer

1,137 914 0.8
MechScape/Stellar Dawn are the same thing but yeah, it was unfortunate to see the project effectively canceled. Could have been very interesting and had a lot of great ideas as you would expect from the makers of RuneScape. I do suspect a change in priority for Transformers was behind it, though I don't know that for certain.

Posted:A year ago

#4
I expect it to grow even further in the coming year. With Runescapes switch to Html5 it gives Jagex access to certain avenues that have been so far inaccessible. The mobile market being the primary target as well as consoles.

Posted:A year ago

#5

Mark Faulkner
Game Manager

13 9 0.7
Ah FunOrb, those were the days. And they were made in Java not flash, for reasons which defy reason. :-)

Posted:A year ago

#6

Bruce Everiss
Marketing Consultant

1,692 594 0.4
@Mark Faulkner

The clue is in the name.

Java Gaming Experts

Posted:A year ago

#7

Adam Campbell
Associate Producer

1,137 914 0.8
Ah FunOrb, those were the days. And they were made in Java not flash, for reasons which defy reason. :-)
;)

Posted:A year ago

#8

Mark Faulkner
Game Manager

13 9 0.7
Actually it stands for Join Andrew Gower's EXperiment.

At least we thought it should have.

Edited 1 times. Last edit by Mark Faulkner on 26th June 2013 6:53pm

Posted:A year ago

#9

Paul Johnson
Managing Director / Lead code monkey

799 996 1.2
Fits well with them discarding a bunch of guys recently, just because they don't want them anymore. I bet replacements are queueing up...

Posted:A year ago

#10

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