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VP of publishing Rob Dyer latest exec to quit Zynga

VP of publishing Rob Dyer latest exec to quit Zynga

Tue 25 Jun 2013 11:23am GMT / 7:23am EDT / 4:23am PDT
Publishing

Head of Zynga Partners program walks from social gaming company

Social games firm Zynga has lost another high-profile executive - this time it's vice president of partner publishing Rob Dyer.

Dyer had been with the company since November 2011 and was responsible for cultivating partnerships with external development teams, launching titles and monetising and marketing new releases.

He had previously been at Sony Computer Entertainment America managing external relations with developers and publishers, and left just before the launch of the PlayStation Vita.

Dyer quitting is just part of a painful shake up at the social gaming company, which has seen numerous creative and executive departures, the shuttering of studios and closure of online games. Yesterday Zynga China lost general manager Andy Tian.

Dyer's departure is significant as he had been heading up the Zynga Partners Program, an initiative to create better social interaction between games and assist third-party developers in the launch, scaling and growth of new releases.

2 Comments

Rick Lopez
Illustrator, Graphic Designer

1,269 942 0.7
This isnt a constructive comment. Sorry if it rubs anyone the wrong way, but I never enjoyed seeing a company go down as much as I enjoy seeing Zynga bleed to death. The only thing I have simpathy for is employee's who lost there jobs and any IP that has been dissolved by all of Zynga's mishaps. IP that could have had more potential in other hands.

Posted:A year ago

#1

David Mann
Artist

8 11 1.4
That's the thing, though-- F2P is a pretty sustainable business model when done right, and as much as we may dislike Zynga's games, they're doing things right enough to stick around. Especially now that they've opened up/taken over a local Chicago studio for social slot gaming, I don't think they'll be going away any time soon. If they're even really bleeding out (which I doubt but haven't done any real research into), it's going to be an extremely slow death.

Posted:A year ago

#2

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