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Söderlund: DICE begged for Battlefront

By Rachel Weber

Söderlund: DICE begged for Battlefront

Tue 25 Jun 2013 8:37am GMT / 4:37am EDT / 1:37am PDT

EA Games Label boss on DICE's passion for Star Wars

Patrick Söderlund, executive vice president of the EA Games Label, has revealed that DICE specially requested the chance to work on the Star Wars: Battlefront series, despite being a studio with a reputation for preferring its own IP.

"DICE is a very particular place and they are very proud of what they do and you don't really tell them what to do," he told CVG.

" I didn't anticipate them wanting to work on a license - they've always been new IP or their own IP. But they were just like, 'we would kill to make this game' and the whole studio started talking about it like, 'please give us this game'."

He said that was the point at which he decided to get in touch with president of EA Labels Frank Gibeau.

"'If they want it that badly, then the game will be freaking awesome - we have to figure it out'. So we figured it out, we got them the game and it was that simple. They begged to do it, the opportunity was there and that's exactly why you'll see a game that will be what it needs to be."

He also spoke about the long-awaited sequel for Mirror's Edge, saying company support for the project was "tremendous" and adding that the original sold 2.5 million copies.

"I'll be honest with you: we've been looking at Mirror's Edge for many years and had small prototype teams and incubations around what it could be. But it wasn't until Sara Jansson, who is now the producer on it, came to me and called Karl-Magnus Troedsson and said, 'listen, I have an idea for what this could be'. She presented a vision so inspiring that we were like, 'we have to build this now'."

"The interesting part is that it was a game that could only be built in gen 4 and that was cool. I liked that because what they're doing, it's not possible on the current generation."

From Recommendations by Taboola


Anders Lundberg Analyst

11 14 1.3
It is really difficult to think of any other studio from the top of my head that would be more suiting than DICE. Considering their experience from the Battlefield series, this could be a real killer.
Regarding Mirrors Edge 2, I am very curious to how something next gen can't be done on current gen. Of what I have seen so far, next gen mostly seems to be interaction with mobile devices...which can be done on current gen. Is he only talking about better graphics?

Posted:3 years ago

I am with Disney on this (you would expect that). They need to feel comfortable that new thinking comes to the franchise rather than trying to recapture lost opportunities. I agree that DICE has the smarts, but also there is a need for no baggage to accompany the development process.

I wonder how many have really studied the statement regarding the franchise awarded to EA from the Star Wars universe? The need to address "missed opportunities" that LucasGames may have overseen is paramount - but the long-term vision is quite different!

Posted:3 years ago


Greg Wilcox Creator, Destroy All Fanboys!

2,603 1,673 0.6
I recall calling this elsewhere (maybe eve here) that DICE would be more than thrilled to do a Battlefront game and getting laughed at by a few people. How I wish I laid some real money down - I'd be putting that towards a pre-order.

Posted:3 years ago


Paul Jace Merchandiser

1,190 1,996 1.7
@Anders--They always say that when new tech is coming up. But I'm pretty sure theres nothing they can do in next gen Battlefront that they couldn't do this gen, except the aformentioned prettier graphics.

Posted:3 years ago


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