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Retail

Microsoft to open stores within 600 branches of Best Buy

Microsoft to open stores within 600 branches of Best Buy

Fri 14 Jun 2013 7:37am GMT / 3:37am EDT / 12:37am PDT
RetailHardware

New stores will open across North America by September, ahead of Xbox One launch

Microsoft will open 600 Windows-branded stores in branches of Best Buy across North America.

The "stores-within-a-store" will be between 1500 and 2200 square-feet in size, with 500 in the United States and 105 in Canada. They will feature displays for the full range of Microsoft products, including Windows-based tablets and PCs, Windows Phone, Microsoft Surface tablets, Microsoft Office, and Xbox.

"The Windows Store offers a large-scale, hands-on customer experience that will show customers how Windows and Microsoft devices and services can make it easier for them to work and play," said Tami Reller, CMO and CFO of Microsoft's Windows Division, in a statement.

This partnership with Best Buy represents a significant step forward in terms of retail for Microsoft. The stores will open between June and September this year, giving it a much larger presence in the North American retail sector in time for the launch of Xbox One.

5 Comments

Greg Wilcox Creator, Destroy All Fanboys!

2,195 1,169 0.5
I heard this on the radio yesterday morning and it'll be really interesting to see how this works out, especially as BB honors better deals on most goods if you walk in with a competitor's price. Of course, that's probably not going to affect Microsoft's products one bit, but I bet there will e a bunch of people trying to get those priced knocked way down on some items. I guess I'll see if the BB nearest me is going to have one of these sections and check out that Xbox One up close and personal...

Posted:A year ago

#1

Anthony Gowland Lead Designer, Outplay Entertainment

212 746 3.5
"Hey guys we really should have Microsoft stores because Apple have their own stores. How can we get that premium feeling shopping experience, but done on the cheap?" thereby completely missing the point.

Posted:A year ago

#2

Todd Weidner Founder, Big Daddy Game Studio

420 1,000 2.4
so are Best Buys gonna have Orange Julius stands and a food court in their stores too? This multi store thing under one roof thing... its called a mall.

Edited 1 times. Last edit by Todd Weidner on 14th June 2013 4:42pm

Posted:A year ago

#3

Greg Wilcox Creator, Destroy All Fanboys!

2,195 1,169 0.5
Well, I guess it's cheaper than opening Microsoft stores all over the place (somehow, a "pop up" store hawking Xbox Ones is quite amusing to me for a few reasons)... and yeah, Apple sure isn't going to let them share their floor space (although it'll be funny to see a Best Buy/Apple Store employee battle if they're too close and MS wants some action after a slow sales day... then it'll get all 1941 in some mall somewhere in America:

https://www.youtube.com/watch?v=bH_e_Q78OOo

Posted:A year ago

#4

Tom Keresztes Programmer

695 351 0.5
so are Best Buys gonna have Orange Julius stands and a food court in their stores too?
Orange? You mean they start selling Apple juice made in Cupertino, California ?

Posted:A year ago

#5

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