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Miyamoto wants to retain product nature of games

By Rachel Weber

Miyamoto wants to retain product nature of games

Thu 13 Jun 2013 12:50pm GMT / 8:50am EDT / 5:50am PDT

Nintendo designer explains why ownership is important

As talk of DRM swirls around the E3 booths, Nintendo's Shigeru Miyamoto has explained why he wants Nintendo to continue making products in the style of a more traditional toy company.

"As a consumer you want to be able to keep those things for a long time and have those things from your youth that you can go back to and experience again," he told Eurogamer.

"I really want to retain that product nature of the games that we create so that people can do that and have that experience. To me that's something that's very important about entertainment itself. So from the approach of continuing to create things that are entertaining for people, that's an important direction for me that I want to maintain."

Designer, producer and entertainment analysis and development manager Miyamoto ha a long history with Nintendo, contributing to some of the biggest franchises such as Pikmin, Mario and Zelda.

To read more of his thoughts on the industry, Wii U and his retirement, check out his interview with GamesIndustry International.

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Rick Lopez Illustrator, Graphic Designer

1,269 943 0.7
"As a consumer you want to be able to keep those things for a long time and have those things from your youth that you can go back to and experience again,"
Nintendo clearly understands the gamer. Till this day I enjoy old NES and SNES games. Lets hope that now with all the E3 reveals they have a plan. But at the moment they havent lost me as a consumer.

Posted:2 years ago


Greg Wilcox Creator, Destroy All Fanboys!

2,550 1,568 0.6
My Miyamoto-signed copy of Windwaker just waved at me. Of course, Nintendo probably won't start churning out disc versions of digital Wii and Wii U eShop games as bundle packs anytime soon, but I'll take my future Zeldas and any other Nintendo console games on some sort of physical media, thanks much...

Edited 1 times. Last edit by Greg Wilcox on 13th June 2013 4:16pm

Posted:2 years ago

Their toy manufacturing roots are clearly visible in this statement. Ownership is important if you see games as a hobby or experience, however if they are treated as a service or a "channel" by a company then they are seen as a commodity that they control and "allow" a player to consumer!

It is this failed thinking that is steering MS investors in the face, they may have promoted a executive cadre that are treating gaming as a commodity along with channels from ABC and Viacom - investing in always-online just when the gaming community needs a reason to feel invested in the game experience. Literally killing the golden goose!

There is a palpable shock running through some executive boards at how popular the Oculus Rift, and its ilk have been, and how Kickstarter could dis-empower the executives regarding what games and products get made, and where the profits go. Already attempts to either block or curtail independent studio use of KS are being promoted - the last thing the industry wants to do when it wakes up in 2014 is see less control of the reins!

Posted:2 years ago


James Prendergast Research Chemist

766 476 0.6
I agree with your statement Kevin but I think you (and this happens quite often in this industry) have mistakenly used "commodity" there. A commodity is a product - this is what Miyamoto is saying. I think that companies like MS want them as services.
an article of trade or commerce, especially a product as distinguished from a service.

This is one of the reasons I don't like games sold "as licences". I don't believe that there is a justification for it and due to the fact that many games are not services and can not be classified as such due to lacking any features that define things as being a service.

As for Miyamoto... I don't often use all caps but: MY HERO.

Posted:2 years ago


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