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Guillemot: Nintendo needs to sell more Wii U, quickly

Guillemot: Nintendo needs to sell more Wii U, quickly

Thu 13 Jun 2013 8:21am GMT / 4:21am EDT / 1:21am PDT
HardwarePublishingE3 2013

Ubisoft chief indicates further platform exclusives are tied to sales

Ubisoft CEO Yves Guillemot has indicated that Nintendo can't expect too much more support from the French publisher, at least in terms of platform exclusives for the Wii U, until more hardware units are sold.

Speaking to Kotaku, Guillemot alluded to the poor performance of the console fairly bluntly, saying that, from Ubisoft's perspective, "We need more sold."

Nintendo must take the initiative for this sales boost, the Frenchman indicated, pointing out that conditions for that initiative were falling into place.

"They are coming with five of their biggest brands ever," he said. "The Yen went down. So maybe they will take steps that will increase the number of consoles sold."

Alongside this warning, Guillemot also suggested that the company's time working on Wii U wouldn't be wasted either way, as the Gamepad's second screen had given the publisher valuable experience with concepts such as Smart Glass.

"Our job is to be agile," Guillemot told Kotaku. "We have to adapt the company to the potential of the market. So, what we did last year, was we knew we could learn second-screen with Nintendo, so we went full-speed to use this capacity the console was bringing. And we were able to develop Rayman, which will come at the end of this year and which is fantastic, using this second screen. What we saw is that, in learning that, we can also use it with the other consoles with [Xbox] Smart Glass, for example, and it's a good option that is coming to us. If you look at us this year on Wii U we will have a lot of products."

9 Comments

After what just happened at E3 Nintendo must be totally shell-shocked, having to kidnap media to cover their promotion, and being relegated to the bi-lines of reporting. They must face a fourth place position in the Gen-8 conflict!

I however have no doubt that Nintendo board will dust themselves off and regroup behind the mountains of finance they have at their disposable the Wii-U2 will be a interesting thing? I just hope that they can shed some of the dead wood executives that dropped them in this mess in the first place and start afresh!

Posted:10 months ago

#1

Rick Lopez
Illustrator, Graphic Designer

1,203 816 0.7
Well Nintendo has a bumpy road ahead, Im assuming they will probably struggle in this generation. I truely belive they are holding on to there resources to invest it on something bigger. No E3 press conference, lower spec console. The Super Mario 3D world, looks like a 3D land game and not a full fledged 3-D mario platformer like Mario 64 or Sunshine or Galaxy. Again I think they have bigger things down the pipeline.

Although I cant say Im dissapointed by there presentation at E3, the WOW factor wasnt there. But I feel it was intentional and they were playing it safe, they were watching the competition, what they are up to. And its a smart choice. Much better then make a huge E3 press conference and be overwhelmed by the competition. Frankly I think SONY hit Microsoft hard this year. Nintendo just sit back and watch those to beat each other to death. In other words, they kept out of the fight because they werent sure who they were facing.

I feel they are rethinking there position and looking at a way to approach the current scenario now that SONY and Microsft have revealed there machines. And Nintendo has a few system sellers coming out. Xenoblade 2(x game), Bayonetta 2, Mario Kart, Smash brothers, Donkey Kong Country: tropical Freeze, Wind Waker HD, New Zelda HD, Sonic the Lost world and a few other games will guarentee that I purchase a WiiU. And all these are just exclusives.

In a way, i think Nintendo was very smart in there approach to E3 this year. When you dont know what your enemies have hidden, sometimes its just best to wait it out, for them to reveal what they have. And it was smart for Nintendo, not investing millions of Dollars in a presentation that might not have garnered the results they were looking for.

They kept it simple and safe, and let the other two beat each other to death, with SONY being the clear winner. I have no doubt Nintendo has a plan and as a consumer they havent lost me.

Edited 3 times. Last edit by Rick Lopez on 13th June 2013 2:03pm

Posted:10 months ago

#2

Adam Campbell
Associate Producer

1,118 888 0.8
They need less 'U' and more 'Super Wii' in their marketing philosophy and language - this is more than just a controller. They need more platform exclusives, more work on convincing 3rd parties and a better retail price by the end of the year.

I think there were a few gems at E3 this year, but Nintendo are really being outdone by the competition at the moment and this is before two whole new consoles fighting for the market have even been released.

Whatever happens I'll still love Nintendo but like many struggling systems before, I think it would just take a few small steps to improve the Wii-U situation dramatically. A few brave steps could cause problems for their competition, like I believe they should.

Posted:10 months ago

#3

Ralph Tricoche
IT Professional

29 58 2.0
I wrote this somewhere else and I will write here as well:
It would be a miracle, plain and simple, the biblical kind, if Nintendo can sway consumers to NOT use their gaming dollars for a next gen PS4, or Xobx and the games those products offer.
If one thing was made abundantly clear is that gamers want new, fresh and fun experiences and although fun is a constant with Nintendo the other demands have not been met.
Also, Not only will Nintendo be competing with the new, but also this current gens offerings. The GTA5's and the Castlevania's for Xbox 360 and PS3.

Nintendo has proven to be stagnant and unchanging in their views about hardware. Mayamoto said it best. Nintendo makes hardware to support their games. To them the WiiU is an incredible fancy, next-gen power house. For the rest of the gaming world, not much consideration is given to their new tech.

I do not see Nintendo's position changing, if anything I see it getting worse. For as versatile as Mario is, I'm afraid it wont carry them into significance.

Posted:10 months ago

#4

Rick Lopez
Illustrator, Graphic Designer

1,203 816 0.7
@Ralph...

I dont disagree complety with you, but I wouldnt count Nintendo out.

Its funny because they were the ones to take gaming as a whole out of being so stagnent... with Mario 64, The analog stick, motion controls, the DS... even the 3DS with its 3D screen and honestly the idea of the WiiU gamepad was originally theirs and copied by the competition. They have offered many fresh and new expiriences. And maybe right now they stumbled, right now they are at a low point, maybe they have grown stagnent, but their past record shows just how innovative and "fresh" they have been in the past. If anything, it was Nintendo who drove a stagnent gaming industry foward. Because before the original Wii... nobody, not SONY not Microsoft had any idea where to take gaming. The industry as a whole was stagnent. The Wii brought in a slew of more gamers together, it made non gamers into gamers, girls and adults included. Families played together and gaming was no longer an isolated expirience. We owe that to Nintendo. Lets not forget Metroid Prime either.

Nintendo's strongest attribute is its original IP. I doubt they would want to give that away to anyone or "sell out". The WiiU is underpowered but capable of producing pretty stunning graphics. I wouldnt count them out yet.

Edited 1 times. Last edit by Rick Lopez on 13th June 2013 5:15pm

Posted:10 months ago

#5

Aleksi Ranta
Product Manager - Hardware

246 96 0.4
@rick L:
"The Wii brought in a slew of more gamers together, it made non gamers into gamers, girls and adults included. Families played together and gaming was no longer an isolated expirience. We owe that to Nintendo."

We might owe something to Nintendo for defining gaming. But when it comes to large publishers/companies, they dont owe Nintendo jack shit. The only instance they owe anything to is the Shareholders and thats it....

Posted:10 months ago

#6

Rick Lopez
Illustrator, Graphic Designer

1,203 816 0.7
@ Aleksi Ranta -

I dont know where I mentioned anything about large/publishers or companies. As far as Ubi-Softs comments, I dont think they are unreasonable. Nintendo does need to sell more consoles. Despite Nintendo's mistakes the 3DS is still strong and on a business end the original Wii proved succesfull. And its not over for Nintendo, they still have alot of great games coming for the WiiU. Now with E3 over, we can see how all this pans out once the games start arriving.

In terms of innovation and not letting gaming grow stagnent they have alot to their credit, including analog sticks, motion gaming and dual screen gaming. The entire gaming industry consumers and developers have all benefitted from this.

I understand they are overwhelmed by the company you work for and SONY. I think it was smart for Nintendo to sit this one out. This decision may not sit well for share-holders, however it may prove to be the better choice in the long term, depending on what Nintendo has planned. This isnt the only time Nintendo has stumbled but I wouldnt count them out, look at how they turned 3DS sales around.

Edited 1 times. Last edit by Rick Lopez on 13th June 2013 8:12pm

Posted:10 months ago

#7
Fundamentally, Nintendo in JP has more executives that live and breath a core gaming approach shaped through Nintnedo lens, than the competition; executives of whom have been parachuted into positions of direction on the respective consoles and speak generically rather than from a long seated position working for that company for longer than a few years.

A reason the XBone looks the way it is and acts the way they are hoping is that ex-Atari, UbiSoft, Take2,, EA and Sony executives have been hired to help compete and steer the plans for living room domination. The same is also true of Sony.

For Nintendo they can take a long view approach and even swallow a poor Wii-U presentation as they did with the GameCube - salvaging its sum of parts and adding a motion tracker and creating not a new platform but a new technology - the Wii!

Posted:10 months ago

#8

Paul Jace
Merchandiser

768 1,001 1.3
Nintendo has proven to be stagnant and unchanging in their views about hardware. Mayamoto said it best. Nintendo makes hardware to support their games. To them the WiiU is an incredible fancy, next-gen power house. For the rest of the gaming world, not much consideration is given to their new tech.

I do not see Nintendo's position changing, if anything I see it getting worse. For as versatile as Mario is, I'm afraid it wont carry them into significance.
I agree with you Ralph but only as it relates to the Wii U. The 3DS is on a whole other level and the Vita is the one that envy's it's success. But the Wii U is flat out selling horribly for a next gen system. That doesn't mean they can't turn things around. I'm definitely given them the benefit of the doubt until the holidays. But if they manage to get outsold by the the XB1, PS4, 360 and PS3 this holiday I don't know what options they will have left for success with the Wii U. Time will tell.

Edited 1 times. Last edit by Paul Jace on 14th June 2013 3:24am

Posted:10 months ago

#9

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