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PS4 sends Sony stock north while Microsoft slides

Investors are reacting in early trading today, and Sony's positive buzz around PS4 continues

It's now the morning after. The dust is beginning to settle after yesterday's skirmish - a fight clearly won by Sony's uppercut punch to Microsoft on used games - but now investors are weighing in with early trading on the stock market. So far today the message is clear: Microsoft is down while Sony is up.

As of this writing, Microsoft stock (MSFT) has dipped nearly 1.7 percent while Sony's shares (SNE) have climbed over 1.7 percent. These percentages may not seem like a lot but it's important to remember that both Sony and Microsoft operate businesses that deal with a lot more than just video games. It's clear that yesterday's big E3 news is having an impact on investors' perceptions.

As for other gaming stocks, EA's and Take-Two's shares have climbed slightly while Ubisoft's and Activision's shares have dipped. Importantly, GameStop's shares have increased almost 9 percent on the news about consoles and used games.

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Latest comments (1)

Rick Lopez Illustrator, Graphic Designer 4 years ago
It should send SONY's stock north.... Me, My girlfriends kid and her older son, all 3 of us just pre-ordered the PS4 today. I personally never pre-order and wait for price drops, But I had a good feeling from SONY's announcements that I just feel without a doubt that this purchase is worth it. This generation im skipping the XboxOne, simply because of the mandatory, draconian, DRM, always on watching requirments. I liked a few of he exclusives, but the ball and chain that comes strapped to each game, turned me off. I just want to enjoy games. I have no doubt the XboxOne will sell since it caters to different people who are none gamers, but as a gamer, SONY has really won me over. And the price was close to what I hoped for. By november it should already be paid off. And a purchase of Nintendo's WiiU console is not too far off after that, really liked the Xenoblade sequel and Smash Bros. ad honestly if you like Nintendo games, you cant go wrong with them. Thats all I gotta say, really loved this years E3.
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