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Mad Catz readying Android console

By Brendan Sinclair

Mad Catz readying Android console

Fri 07 Jun 2013 11:22pm GMT / 7:22pm EDT / 4:22pm PDT
HardwareE3 2013

Peripheral maker adds its name to the list of microconsole manufacturers with Project M.O.J.O., debut set for E3

If microconsoles never catch on, it certainly won't be due to a lack of people attempting to make them work. Mad Catz today threw its hat into the ring, announcing it was working on its own microconsole Project M.O.J.O.

Set for a proper reveal at next week's Electronic Entertainment Expo, Project M.O.J.O. will run on the Android OS. In announcing financial results today, Mad Catz called the system "the keystone product" in its GameSmart line of mobile gaming accessories. The program includes a variety of controllers, mice, keyboards, and headsets, all of which will be compatible with Project M.O.J.O.

"With our long history in the gaming industry, Mad Catz has the technical capability, product breadth, global distribution, and developer and publisher relationships that uniquely position our company to embark on this ambitious initiative," company president and CEO Darren Richardson said in a statement. "We believe the GameSmart initiative fits perfectly with our long-term strategy of designing innovative products for passionate gamers and our strategy of expanding into emerging markets."

Price point, release date, and exactly what the M.O.J.O. acronym stands for have not yet been revealed.

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Adam Campbell Producer, Hopster

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So many rivals in this area.

M.O.J.O will have its own set of disadvantages, some surrounding the idea its purely designed for existing games running on Android and not titles optimised for the controls or a specific ecosystem.

However, Mad Catz have a chance of being disruptive in the growing Android console arena.

Its quite interesting to think what would have been if this console or Gamestick or Gamepop, made their splash before Ouya did, and how much release dates and marketing methods will play into their future success.

I personally put my confidence in Ouya and I guess the majority of people looking for this type of console have so far looking at the numbers and buzz over the past year but there are many potential issues and pitfalls that could bring the console down if the strategy isn't spot on. Same goes for Mad Catz and I do feel they have some catching up to do, despite the experience behind the company...

Posted:3 years ago


Greg Wilcox Creator, Destroy All Fanboys!

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Mad Catz?! Wow. I still have a bunch of old N64 and PlayStation One peripherals from those guys in a few bins full of controllers here. I actually thought the company died out long ago. Oops.

Well, good luck to them (and so much for the snarky acronym I thought up for M.O.J.O., grrrr)...

Posted:3 years ago


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