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Sony CEO: PlayStation 4 is a game console "first and foremost"

Sony CEO: PlayStation 4 is a game console "first and foremost"

Fri 31 May 2013 5:14am GMT / 1:14am EDT / 10:14pm PDT
People

Hirai re-emphasizes the company's commitment to gaming

Today at the D11: All Things Digital conference, Sony Corporation chief executive officer Kazuo Hirai reiterated the PlayStation 4's focus as a gaming console. The audience at All Things Digital is probably more interested in the console as a media hub, but Hirai insisted that video games is the first step.

"The most important thing we need to make sure we do at least initially is that we all agree and understand that the PS4 is a great videogame console that appeals to video gamers," Hirai said in a off-stage briefing. "If we miss that part then I don't think we get the initial establishment of the console. That formula has worked for us with all our consoles, including the PS3."

Media apps will still be a part of the PlayStation 4 and Sony will be revealing more media-related features in the future, but games come first.

"We take a look at this first and foremost as a game console. We don't want to end there. That's an area we will obviously reveal and talk about in the coming months," said Hirai.

[Image via AllThingsD]

8 Comments

Spencer Franklin
Concept Artist

94 124 1.3
Sony:1 Microsoft: 0

Posted:A year ago

#1

Ryan Locke
Lecturer in Media Design

60 16 0.3
Its really useful to know that in 2013, a games console will still.....


....play games!

Posted:A year ago

#2

Adam Campbell
Associate Producer

1,169 954 0.8
Its a great marketing response but to be completely honest I don't care.

I want a good machine that can play games better than the PS3 and that can play media better than PS3 and that can use Internet services better than PS3, all at a lower launch price and with non-crusading architecture.

If it does those things and has the usual great in-house exclusive line-up, I'm not bothered whether they wish to put lots of effort into TV and multi-media services or not compared to Microsoft. If they still wish to 'dominate the living room' like they aspired to before, then Sony (as with Microsoft and any others) will have to ensure they cater to the various different audiences, young and old, rich and not so rich, multi-media hungry and game hungry - without neglecting any of these features...

Edited 1 times. Last edit by Adam Campbell on 31st May 2013 3:56pm

Posted:A year ago

#3

David Radd
Senior Editor

359 78 0.2
I'd just like to say I love that pic because I can't not imagine the caption "ORLY?" underneath it. :)

Posted:A year ago

#4
It must be great for Sony PR to just follow all the confusion and miss-messages from the Xbone launch and counter each wrong step with a positive response promoting their system! A master stroke to have Xbone launch their VCR case, taking the heat off of their brick!

It will however come to pass that when the PS4 is revealed they have to make good on the promises and claims - and if they are proven to have be "economical" with the truth, the buyers will burn them big time.

Edited 1 times. Last edit by kevin williams on 31st May 2013 6:19pm

Posted:A year ago

#5

Rick Lopez
Illustrator, Graphic Designer

1,269 942 0.7
Again... SONY hitting yet another high note... hoping the fair just as well at E3 and the announcement of the price.

Edited 1 times. Last edit by Rick Lopez on 31st May 2013 8:48pm

Posted:A year ago

#6
@Spencer: I think it would be more like : Sony:0 Microsoft:-1

Posted:A year ago

#7

David Serrano
Freelancer

300 272 0.9
I think Sony is already sending contradictory messages and signals to PS3 and 360 owners.

Go back and listen to the language Sony used when they described the PS4 in the reveal. They used one word over, and over, and over again: play. They purposely used the word play instead of games. "A platform attuned to consumers changing behavior and evolving sense of play." "An unwavering commitment to phenomenal play experiences." "Our immersion into the gaming experience at every touch point resulted in a renewed passion for play." "Today we are revealing the genesis of an expanding idea about the future of play." "... thinking of PS as a leading authority on play." "Our goal is to deliver play that is deeply satisfying."

My interpretation of this was Sony understood for the PS4 to succeed, the focus of the console must shift back onto what the average PS3 and 360 owner defines as play. Because the PS3 and 360 have definitively proven the hardcore definition of what constitutes a game and play only appeals to a small subsegment of their installed base. But when Sony revealed the launch titles, with the exception of Media Molecule's unnamed project it was the same hardcore centric development focus. And as Morpheus said: there's a difference between knowing the path... and walking the path.

I feel like Sony has said all of the right things but thus far, they've only shown one example which has backed it up. So when Hirai states the PS4 "is a great videogame console that appeals to video gamers," he should be very clear about who he's referring to. Will the PS4 be a playground for the majority of consumers? Or will it be an exclusive clubhouse for the multiplayer and sports game crowd?

Posted:A year ago

#8

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