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Xbox One reveal watched by 8.45 million in first 24 hours

Microsoft's streaming event found a ton of viewers

Microsoft has announced that 8.45 million people watched the stream of the Xbox One reveal. According to Microsoft streaming partner Akamai, the reveal was the most watched live broadcast in the company's history, outdoing the 2012 Presidential election night, the 2010 World Cup, and the 2011 Royal Wedding. Microsoft also tripled its previous concurrency record for events on Xbox.com.

"With the unveiling of Xbox One, the all-in-one entertainment system for a new generation, we knew immediately Xbox fans were tuning into the announcement in record numbers. We are humbled and grateful for your loyalty and interest in the unveiling of Xbox One," wrote Xbox Wire editor Lisa Gurry.

1.73 million people viewed the event on Spike TV, making it the number one show in its timeslot on May 21.

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Latest comments (8)

Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.3 years ago
8.45 million people watched it and 8.44 million of them wished they hadn't.
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Paul Jace Merchandiser 3 years ago
outdoing the 2012 Presidential election night, the 2010 World Cup, and the 2011 Royal Wedding.
I'm not sure which is more surprising, the fact that they actually streamed that live or the fact that it became one of the most watched streams on XBL.
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Greg Wilcox Creator, Destroy All Fanboys! 3 years ago
I blanked out when I read Royal Wedding because I immediately thought of that great Fred Astaire flick with him dancing on the floor, walls and ceiling in one memorable number.

Nope, I didn't watch that other Royal Wedding (sorry!)... who got married, again?
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Show all comments (8)
Stephan Schwabe Multichannelmanagement, Telefonica3 years ago
And the most disappointing stream to..
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Brian Smith Artist 3 years ago
Did Sony release figures for the ps4 reveal... just curious.
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Adam Campbell Producer, Hopster3 years ago
I must be the only person who wasn't really disappointed, the conference met my expectations but then again I wasn't expecting to be blown away by games, especially this close to E3.
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Yiannis Koumoutzelis Founder & Creative Director, Neriad Games3 years ago
Sony had a counter, and it was about 1.5 million on the official
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Brian Smith Artist 3 years ago
So numbers wise, even if 80% of ms xboxone viewers were unhappy it'd still have the largest amount of contented viewers between the two reveals. that's assuming that every one who watched the PS4 reveal was impressed.

Edited 1 times. Last edit by Brian Smith on 3rd June 2013 6:48pm

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