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Ninja Theory goes mobile

By Brendan Sinclair

Ninja Theory goes mobile

Fri 24 May 2013 5:44pm GMT / 1:44pm EDT / 10:44am PDT
MobileE3 2013

DmC: Devil May Cry developer says it "couldn't ignore" mobile phenomenon, readies Fightback for iOS and Android

DmC: Devil May Cry developer Ninja Theory is taking a shot at the mobile market. The studio today announced a partnership with Electronic Arts' Chillingo division to publish its first mobile game, Fightback, for iOS and Android.

"Mobile and tablet gaming is a phenomenon that we just couldn't ignore as a studio and we're very proud to be working with one of the industry's heavyweights on bringing Fightback to market," said Ninja Theory product manager Dominic Matthews.

Ninja Theory's recent work on consoles has scored well critically, but struggled commercially. Both 2010's Enslaved: Odyssey to the West and January's DmC: Devil May Cry managed Metacritic scores in the 80s, but neither lived up to sales expectations. Capcom had originally expected DmC to ship 2 million units, but revised that projection after release to just 1.2 million copies.

Fightback is scheduled for a summer release, and will be playable at next month's Electronic Entertainment Expo in Los Angeles.

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Eric Leisy VR Production Designer, Nike

119 127 1.1
It's telling that there isn't a single comment on this. I'm a huge fan of Ninja Theory, and was anticipating what this "big reveal" was going to be... However, myself, along with the rest of Ninja's fans am pretty non plused about this. I know they've been struggling a bit, but their audience is not really a mobile audience. I consider myself one of their target customers - one who enjoys single player, strong narrative driven experiences. I've barely touched mobile gaming. I don't own any mobile consoles, nor do I enjoy android games. :/

Posted:3 years ago


Tameem Antoniades Creative Director & Co-founder, Ninja Theory Ltd

196 164 0.8
Thanks for being a fan! I guess "game developer making mobile game" isn't exactly big news :) We recognize that mobile has its own audience and is it probably one that, like yourself, doesn't necessarily cross over. But like everyone and their dog, we see a future in digital / mobile and want to test the waters

PS. now there are two comments! :)

Posted:3 years ago


Adam Campbell Producer, Hopster

1,471 1,576 1.1
There are now three comments.

Good direction, I like to see studios that generally only focus on one big game project diversify into an exciting area like mobile. If successful it could be a nice financial boost too.

Posted:3 years ago


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