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Sony teases first images of PlayStation 4

Sony teases first images of PlayStation 4

Mon 20 May 2013 3:00pm GMT / 11:00am EDT / 8:00am PDT
BusinessHardware

Console manufacturer drops video of new console hours before Microsoft's Xbox reveal

Sony has teased the first official imagery of its new home console, the PlayStation 4.

The video has been released just hours ahead of Microsoft's reveal of the next Xbox, due to take place at its Redmond campus on Tuesday at 10am PST / 6pm BST.

The PlayStation 4 was officially unveiled in February alongside games such as Infamous: Second Son, Killzone: Shadow Fall and Driveclub.

28 Comments

Steven Pick
Lead Graphic Designer

70 14 0.2
Popular Comment
Hooray! Another black box!

Posted:A year ago

#1
Its not a car, who really cares what it looks like, it will be an ugly electronic piece like they all are, one which you have to try to hide somewhere as it wont go with 95% of the decors out there.

Posted:A year ago

#2

Rick Lopez
Illustrator, Graphic Designer

1,269 942 0.7
as long as its not a huge, noisy, HOT box im fine with it.

Posted:A year ago

#3

Christopher Garratty
European Counsel

80 92 1.2
Hahaha. I am such a marketers dream. If I hadn't already preordered this, I'd go and preorder it. I seriously worry about how easily led I am... That said, I also don't really care what it looks like. It'll sit in the bank of black electronics in place of the PS3 just fine. Not being too noisy would be nice, but I do have a 5.1 system to drown out any fan noise. Sorry neighbours.

Was wondering if Sony were going to do anything ahead of / around the Xbox event.

Posted:A year ago

#4

Pete Thompson
Owner / Admin

177 101 0.6
I was expecting Sony to do try and steal Microsoft's thunder this week ahead of tomorrows Nextbox announcement.. Just like EA do with Battlefield when Activision announce anything related to Call of Duty, Sony also do with Microsoft.. If only they'd have a price war on their respective hardware, then we as gamers could actually benefit for a change.. :-)

Posted:A year ago

#5

Sebastian Moss
Editor -in- Chief

57 19 0.3
I'm glad it looks almost aggressively tech focused with vents and ridges, rather than a more 'friendly' rounding that suggests a broader approach that generally sucks for gamers.

Posted:A year ago

#6

Private
Industry

1,176 182 0.2
Dont know Todd, I like the PS3 slim ( not super slim) and 360 slim design.

Posted:A year ago

#7

Luke Salvoni
Co-Founder & iOS Developer

65 4 0.1
June 10th they say.... coincidentally, that's the first day of WWDC. (I'll be there!)

Posted:A year ago

#8

Andrew Ihegbu
Studying Bsc Commercial Music

451 162 0.4
@Sebastian Moss, Editor in Chief of PlayStation LifeStyle

Spai! :)

On another note, Sony seem to be sorely kicking Microsoft's behind on marketing this time round. I guess they learned their lesson from last time and decided to go first because they know the public would love their offering. I like that confidence. Very much.

Posted:A year ago

#9

Private
Industry

1,176 182 0.2
A bit early to say kicking MS behind, but Sony seems a lot more aggressive this time. I think they also have an ad running during the Champions League final this week.

More confidence is hard to say as it looks like Sony actually sees MS as competition this time. Before the PS3 came out I had the impression that the confidence they had went through the roof and that they couldn`t be bothered to see anybody as competition.

Posted:A year ago

#10
Could have had a better marketingteam.

Posted:A year ago

#11

Klaus Preisinger
Freelance Writing

1,106 1,088 1.0
Who cares how it looks. Nobody is going to look at that thing while playing, except some Kojima fans trying to decipher secret ingame codec frequencies from Power-LED Morse code transmissions.

Posted:A year ago

#12

Greg Wilcox
Creator, Destroy All Fanboys!

2,178 1,127 0.5
That teaser reminded me of a Gran Turismo game intro or car ad tease for some reason. It made me laugh because you can bet that no matter how it looks (good, bad, ugly), there will be a ton of posts criticizing the final design for all sorts of right and wrong reasons. Well, you can't make everyone happy (except those who want to play and don't give a rat's ass how any console looks in the coming generation)...

Posted:A year ago

#13

Kevin Clark-Patterson
Lecturer in Games Development

292 27 0.1
Yeah but, that pad...

Posted:A year ago

#14

Paul Jace
Merchandiser

927 1,383 1.5
If that was Sony's attempt to steal some thunder from Microsoft's big reveal tomorrow I'd say they came up real short. Seeing brief loch ness monster esque blurs of their new console doesn't make me want to watch Microsoft's event any less.

@Greg--So true. No matter what the Next Box or PS4 look like there will be people who immediately deem them the ugliest consoles/electronics ever made. I care less about how they look and more about what they actually do.

Edited 1 times. Last edit by Paul Jace on 21st May 2013 3:10am

Posted:A year ago

#15

Greg Wilcox
Creator, Destroy All Fanboys!

2,178 1,127 0.5
@Paul: I almost fell off my couch laughing just now as you KNOW one of the two companies will have a dev kit malfunction or some other mishap between now and E3 that makes it as message board fodder for a few too many weeks. All I know is anything MS shows off tomorrow that's Kinect-related had better not be another dance-flailing game or better functioning "Ooh, i can wave my Xbox on and off!" and something that makes me want to actually have the thing in my home.

Posted:A year ago

#16

Gareth O'Neill
Environment Artist (Contract)

30 23 0.8
I own both Xbox and PS3 and I love being an owner of both as I get the best version of Each game for whichever console its best on. However I do get the feeling I wouldn't own so many Xbox games (multiplats) if the PS3 was easier to develop for (which Sony looks to have rectified this time around from what we know so far), So the real thing I want to see is what GAMES they have, not bothered too much by how the system looks (unless it was massive and God awful Pea green or something), because if all Microsoft has got to show as far as exclusives go is Gears of War and Halo yet AGAIN (getting a Mario/Zelda vibe from those games i.e. forever Iterated) it's gonna be hard to justify getting both this time around.

So to both sides, Show us your Games and just make your consoles look Neutral so they blend in with my TV stand!

Posted:A year ago

#17

Sandy Lobban
Founder and Creative Director

314 206 0.7
This smells of being a little desperate, and like one of the battles of the past to me. The battlefield is far greater than microsoft alone these days. A video that doesn't show anything also only compounds the fact that there is still nothing to look at. Better just to focus on your own product and make it the best it can be I say.

Edited 3 times. Last edit by Sandy Lobban on 22nd May 2013 10:49am

Posted:A year ago

#18
Amazing how many people on here say it doesn't matter what it looks like - thankfully they have nothing to do with the console design.
The console look must reflect the aspirational promise but more than that, console design in this generation is going to be more important than any previous 'console war'... this is a battle for the living room. To win this battle, the console must look good for him, her, mums, dads, kids, girlfriends, boyfriends, grand folks and more. It must compete with TiVo and Sky boxes. The design is SO important, it's a key reason that nothing has been seen yet.

Posted:A year ago

#19

Sandy Lobban
Founder and Creative Director

314 206 0.7
@ ben. Having worked at Sony for 8 years myself, I would disagree with most of that, but all will be revealed soon enough anyways. :)

Posted:A year ago

#20

Emily Rose
Freelance Artist

80 34 0.4
Sexy vents *fans self*

Posted:A year ago

#21

Andreia Quinta
Creative & People Photographer

221 581 2.6
These "who cares what it looks like" across the web are getting really annoying. I almost wish they would make it round (like a big cheese), no corners, and light violet with sparkles, with a huge PS4 label on top for tackiness, so it would stand out in your living room like crap in a toilet paper sheet. See if you still wouldn't care what it looks like.

Posted:A year ago

#22

Jim Webb
Executive Editor/Community Director

2,266 2,405 1.1
Who cares what it looks like? That's funny, Internet, because that's the first problem I hear about when discuss the Gamecube...it was purple.


As for this PS4 image, that was more exciting that the MS conference.

Posted:A year ago

#23

Rick Lopez
Illustrator, Graphic Designer

1,269 942 0.7
Honestly After seeing the Xbox1... Im ok with whatever the PS4 looks like.

Posted:A year ago

#24

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