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Sony teases first images of PlayStation 4

Console manufacturer drops video of new console hours before Microsoft's Xbox reveal

Sony has teased the first official imagery of its new home console, the PlayStation 4.

The video has been released just hours ahead of Microsoft's reveal of the next Xbox, due to take place at its Redmond campus on Tuesday at 10am PST / 6pm BST.

The PlayStation 4 was officially unveiled in February alongside games such as Infamous: Second Son, Killzone: Shadow Fall and Driveclub.

Latest comments (24)

Steven Pick Lead Graphic Designer, Atomhawk Design3 years ago
Hooray! Another black box!
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Its not a car, who really cares what it looks like, it will be an ugly electronic piece like they all are, one which you have to try to hide somewhere as it wont go with 95% of the decors out there.
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Rick Lopez Illustrator, Graphic Designer 3 years ago
as long as its not a huge, noisy, HOT box im fine with it.
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Show all comments (24)
Christopher Garratty Associate Counsel, Activision Blizzard3 years ago
Hahaha. I am such a marketers dream. If I hadn't already preordered this, I'd go and preorder it. I seriously worry about how easily led I am... That said, I also don't really care what it looks like. It'll sit in the bank of black electronics in place of the PS3 just fine. Not being too noisy would be nice, but I do have a 5.1 system to drown out any fan noise. Sorry neighbours.

Was wondering if Sony were going to do anything ahead of / around the Xbox event.
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Pete Thompson Editor 3 years ago
I was expecting Sony to do try and steal Microsoft's thunder this week ahead of tomorrows Nextbox announcement.. Just like EA do with Battlefield when Activision announce anything related to Call of Duty, Sony also do with Microsoft.. If only they'd have a price war on their respective hardware, then we as gamers could actually benefit for a change.. :-)
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Sebastian Moss Editor -in- Chief, PlayStation LifeStyle3 years ago
I'm glad it looks almost aggressively tech focused with vents and ridges, rather than a more 'friendly' rounding that suggests a broader approach that generally sucks for gamers.
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Private Industry 3 years ago
Dont know Todd, I like the PS3 slim ( not super slim) and 360 slim design.
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Luke Salvoni Senior iOS Developer 3 years ago
June 10th they say.... coincidentally, that's the first day of WWDC. (I'll be there!)
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Andrew Ihegbu Studying Bsc Commercial Music, University of Westminster3 years ago
@Sebastian Moss, Editor in Chief of PlayStation LifeStyle

Spai! :)

On another note, Sony seem to be sorely kicking Microsoft's behind on marketing this time round. I guess they learned their lesson from last time and decided to go first because they know the public would love their offering. I like that confidence. Very much.
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Private Industry 3 years ago
A bit early to say kicking MS behind, but Sony seems a lot more aggressive this time. I think they also have an ad running during the Champions League final this week.

More confidence is hard to say as it looks like Sony actually sees MS as competition this time. Before the PS3 came out I had the impression that the confidence they had went through the roof and that they couldn`t be bothered to see anybody as competition.
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Could have had a better marketingteam.
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Klaus Preisinger Freelance Writing 3 years ago
Who cares how it looks. Nobody is going to look at that thing while playing, except some Kojima fans trying to decipher secret ingame codec frequencies from Power-LED Morse code transmissions.
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Greg Wilcox Creator, Destroy All Fanboys! 3 years ago
That teaser reminded me of a Gran Turismo game intro or car ad tease for some reason. It made me laugh because you can bet that no matter how it looks (good, bad, ugly), there will be a ton of posts criticizing the final design for all sorts of right and wrong reasons. Well, you can't make everyone happy (except those who want to play and don't give a rat's ass how any console looks in the coming generation)...
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Kevin Clark-Patterson Lecturer in Games Development, Lancaster and Morecambe College3 years ago
Yeah but, that pad...
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Paul Jace Merchandiser 3 years ago
If that was Sony's attempt to steal some thunder from Microsoft's big reveal tomorrow I'd say they came up real short. Seeing brief loch ness monster esque blurs of their new console doesn't make me want to watch Microsoft's event any less.

@Greg--So true. No matter what the Next Box or PS4 look like there will be people who immediately deem them the ugliest consoles/electronics ever made. I care less about how they look and more about what they actually do.

Edited 1 times. Last edit by Paul Jace on 21st May 2013 3:10am

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Greg Wilcox Creator, Destroy All Fanboys! 3 years ago
@Paul: I almost fell off my couch laughing just now as you KNOW one of the two companies will have a dev kit malfunction or some other mishap between now and E3 that makes it as message board fodder for a few too many weeks. All I know is anything MS shows off tomorrow that's Kinect-related had better not be another dance-flailing game or better functioning "Ooh, i can wave my Xbox on and off!" and something that makes me want to actually have the thing in my home.
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Gareth O'Neill Environment Artist (Contract), Ubisoft Reflections3 years ago
I own both Xbox and PS3 and I love being an owner of both as I get the best version of Each game for whichever console its best on. However I do get the feeling I wouldn't own so many Xbox games (multiplats) if the PS3 was easier to develop for (which Sony looks to have rectified this time around from what we know so far), So the real thing I want to see is what GAMES they have, not bothered too much by how the system looks (unless it was massive and God awful Pea green or something), because if all Microsoft has got to show as far as exclusives go is Gears of War and Halo yet AGAIN (getting a Mario/Zelda vibe from those games i.e. forever Iterated) it's gonna be hard to justify getting both this time around.

So to both sides, Show us your Games and just make your consoles look Neutral so they blend in with my TV stand!
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This smells of being a little desperate, and like one of the battles of the past to me. The battlefield is far greater than microsoft alone these days. A video that doesn't show anything also only compounds the fact that there is still nothing to look at. Better just to focus on your own product and make it the best it can be I say.

Edited 3 times. Last edit by Sandy Lobban on 22nd May 2013 10:49am

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Benn Achilleas CEO and Founder, Playabl3 years ago
Amazing how many people on here say it doesn't matter what it looks like - thankfully they have nothing to do with the console design.
The console look must reflect the aspirational promise but more than that, console design in this generation is going to be more important than any previous 'console war'... this is a battle for the living room. To win this battle, the console must look good for him, her, mums, dads, kids, girlfriends, boyfriends, grand folks and more. It must compete with TiVo and Sky boxes. The design is SO important, it's a key reason that nothing has been seen yet.
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@ ben. Having worked at Sony for 8 years myself, I would disagree with most of that, but all will be revealed soon enough anyways. :)
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Emily Rose Freelance Artist 3 years ago
Sexy vents *fans self*
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Andreia Quinta Creative & People Photographer, Studio52 London3 years ago
These "who cares what it looks like" across the web are getting really annoying. I almost wish they would make it round (like a big cheese), no corners, and light violet with sparkles, with a huge PS4 label on top for tackiness, so it would stand out in your living room like crap in a toilet paper sheet. See if you still wouldn't care what it looks like.
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.3 years ago
Who cares what it looks like? That's funny, Internet, because that's the first problem I hear about when discuss the Gamecube...it was purple.


As for this PS4 image, that was more exciting that the MS conference.
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Rick Lopez Illustrator, Graphic Designer 3 years ago
Honestly After seeing the Xbox1... Im ok with whatever the PS4 looks like.
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