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Ubisoft reaffirms its faith in Nintendo

Ubisoft reaffirms its faith in Nintendo

Sat 18 May 2013 2:49am GMT / 10:49pm EDT / 7:49pm PDT
Publishing

Publisher confident that "Nintendo will take steps to ensure that the Wii U is successful in the market”

The proverbial shit hit the fan this week when Electronic Arts confirmed that it no longer has any Wii U games in development and that it's essentially backing away completely from the Nintendo console. The move, which provoked much discussion on the web (including from our European editor Matt Martin), is certainly a bad omen for the Wii U business, but French publisher Ubisoft is sticking by Nintendo.

As one of the strongest supporters of Wii U from the beginning, Ubisoft would still appear to be 100 percent committed to the platform with a host of different titles, despite the fact that Nintendo hasn't been able to build up a solid installed base.

When approached by GamesIndustry International about whether the company may reevaluate its stance on devoting resources to a struggling platform, a spokesperson told us, "As with any new console, it takes some time to grow an established base. Ubisoft has a varied and high-quality line-up for Wii U, with more big titles on the way including Rayman Legends, Watch Dogs, Assassin's Creed IV Black Flag and Splinter Cell Blacklist. We're confident that this will help in continuing to attract gamers to the Wii U system and that Nintendo will take steps to ensure that the Wii U is successful in the market."

Nintendo has a hard road ahead of itself with the Wii U, but the company has to be happy that it has a friend in Ubisoft.

6 Comments

Jim Webb
Executive Editor/Community Director

2,232 2,161 1.0
As with any new console, it takes some time to grow an established base
A publisher that gets it.

Posted:A year ago

#1

Paul Jace
Merchandiser

869 1,277 1.5
Ubisoft will continue to support them because without EA they are automatically guaranteed more third party marketshare. Also, Just Dance was a huge surprise hit for them on the original Wii and I'm sure they are hoping to duplicate that success with one of their other random Wii U titles.

Watch Dogs, Assassin's Creed and Splinter Cell most likely won't sell as much on the Wii U as the other systems but the fact that Ubisoft is bringing them to the system anyway means that they really believe that audience also exist on Nintendo's platform and (much to the benefit of gamers all over) they get to reap the rewards of all those additional sales.

Posted:A year ago

#2

Adam Campbell
Associate Producer

1,137 914 0.8
I don't think Ubisoft are as much of a special case as some people make out.

They've seen more success on Nintendo platforms than EA. In the current 'climate' maybe it is better for EA that they re-focus their business on to more guaranteed successes. Should the Wii-U become really successful, it would be a shame if EA do not take a stab at the market in the future, as one of the strongest publishers there.

Shouldn't take long on a technical level, given the easily approachable architecture and existing technologies EA have at their disposal.

Posted:A year ago

#3

Brandon Hofer
Editor in Chief

14 5 0.4
Thank god. I'm happy to see that there is a publisher that understands what happens when a new console launches. It can take a while to build up an established base. Finally there is a company that realizes that if you want to sell more Wii U units then you actually need to put your games on the console for people to buy.

Posted:A year ago

#4

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