Activision's market share climbed to almost 20% in 2012

Ubisoft, Take-Two and Microsoft also gained while others lost share

Activision's market share of the boxed video game sales market climbed from 15.7 per cent in 2011 to 19.5 per cent for 2012.

That's according to data collected by Ubisoft, based on figures from NPD, GfK Chart Track and Nielsen, showing that Activision, Ubisoft, Take 2 and Microsoft were the only publishers to increase their market share.

Publisher market share 2012 (with 2011 market share in brackets)

  • Activision 19.5% (15.7%)
  • Electronic Arts 18.4% (19.7%)
  • Ubisoft 11.2% (8.8%)
  • Nintendo 10.8% (12.4%)
  • Take-Two 6.4% (4.8%)
  • Microsoft 5% (4.8%)
  • Sony 3.5% (5.3%)
  • THQ 3.3% (4.9%)
  • Warner Bros. 3.3% (3.7%)
  • Capcom 2.4% (1.2%)

The figures, presented as part of a briefing to investors, also showed that Activision's Call of Duty franchise has been the most valuable series for boxed retailers this generation.

The top 20 games on Xbox 360, PlayStation 3, Wii and PC from 2005 to 2008 show that while Activision sits at number one, rival Electronic Arts has six releases including FIFA and NFL titles in the list.

Ubisoft claims the key to current-gen success has been quality and the regularity of release.

Cumulated worldwide sales (value) of Xbox 360, PS3, Wii, PC games 2005 - 2012

  • 1. Call of Duty
  • 2. Mario
  • 3. FIFA
  • 4. Wii Fit (includes hardware)
  • 5. Assassin's Creed
  • 6. Guitar Hero
  • 7. Halo
  • 8. Madden NFL
  • 9. The Sims
  • 10. Need for Speed
  • 11. Battlefield
  • 12. Just Dance
  • 13. Rock Band
  • 14. Mario Kart Wii
  • 15. Lego
  • 16. Grand Theft Auto
  • 17. World of Warcraft
  • 18. WWE
  • 19. Elder Scrolls
  • 20. Sonic

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Latest comments (2)

Daniel Hughes Studying PhD Literary Modernism, Bangor University3 years ago
"Activision's market share of the boxed video game sales market climbed from 15.7 per cent in 2011 to 19.5 per cent for 2012."

Yet these figures don't include boxed video game sales from the enormous handheld console market that existed across this period. It'd be interesting to see how that affects both the ranking and marketshare of publishers, and what IPs are the biggest sellers.

Obviously not a fault with GI's reporting work, but a reflection of the fact these figures were compiled by Ubisoft to show their improving marketshare of home console games in recent years. Still, like I said, it'd be interesting to see the returns for the whole boxed games industry, and not just the home console sphere. A more complete break-down with digital tallies would make for good reading, too, but I assume those figures are more difficult to find and compile accurately.

EDIT: There's also a fault with my reading of this--I thought both lists were for 2005-2012, but that's only the list of best selling franchises. I'd love to see figures for the whole generation across home and portable consoles, and across digital and physical sales, though, if there were a way of compiling that.

Edited 1 times. Last edit by Daniel Hughes on 16th May 2013 1:10pm

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Paul Jace Merchandiser 3 years ago
For Cumulated Worldwide Sales for games from 2005-2011 why is number 2 Mario seperated from number 14 Mario Kart Wii? Shouldn't those be at the same number?
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