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Nvidia Shield to retail for $349

Nvidia Shield to retail for $349

Tue 14 May 2013 2:10pm GMT / 10:10am EDT / 7:10am PDT
MobileHardware

High-powered handheld device will cost more than a Vita, same as a Premium Wii U

Shield, the high-powered handheld console from Nvidia, will begin shipping to retailers in June, with the retail price set at $349.

The device - which was named "Project Shield" when it was unveiled earlier this year - features a 5-inch 720p multi-touch display attached to a console-style controller, and is powered by a custom Nvidia Tegra 4 mobile processor.

The Shield will run Android Jelly bean 4.2.1, and will support the software catalogues of Google Play and Nvidia's TegraZone. A beta service that will allow streaming through Steam's Big Picture mode will be available on launch day.

While the Shield will definitely launch in June, an exact date has not been set. However, the retail price will be $349, which is the same as the launch-price of a Premium Wii U and $50 more than the PlayStation Vita's 3G model. Both systems have struggled to find an audience.

Nvidia is launching the Shield at a time of relative financial prosperity. The company reported record revenue of $4.28 billion in the last fiscal year (ended January 27, 2013), with net profit of $562 million.

Nvidia will start taking pre-orders for the Shield on May 20.

23 Comments

Paul Shirley
Programmers

165 131 0.8
Popular Comment
Corrected title: Nvidia Shield fails to retail for $349

Posted:11 months ago

#1

Jim Webb
Executive Editor/Community Director

2,210 2,051 0.9
$350 to play mobile games with a console controller?

Posted:11 months ago

#2

Robert B. Healy III
Writer / Blogger

13 5 0.4
Debating whether I should get it or not. Itís certainly interesting. With stuff like SHIELD, the Wikipad, the Ouya and GameStik, and other such devices, Android is really starting to look like a good gaming platform to me. I think thereís potential there.

If anything, I hope all these new devices coming out get game developers to start making games for the Android platform with actual gaming controllers in mind, instead of just the touch-screen phone games so prevalent today.

I think itís really cool the SHIELD has an HDMI out port. Wondering why Ouya, Gamestik, etc. even exist when devices like SHIELD can already do what they do and so much more.

$350 seems like a steep price at first glance, but knowing the hardware this thing is rockiní, that price is spot-on what I would expect. Cheaper than most tablets and definitely any smartphone ó in fact, itís the same price as Appleís iPod Touch!

Iíve been wanting an Android Device for a while now, I may just jump on this thing... I want to see more though. I'll take a "wait and see" approach. There's gotta be more games that interest me, and some hardware reviews to see how it stands up to the typical abuse of gaming.

Posted:11 months ago

#3

Adam Campbell
Associate Producer

1,118 888 0.8
Wondering why Ouya, Gamestik, etc. even exist when devices like SHIELD
Asides from cost and form factor, we can argue that a device like Ouya was announced first even during a partnership with Nvidia (who are now helping fund OUYA in a massive investment drive).

Posted:11 months ago

#4

Caleb Hale
Journalist

144 209 1.5
I can't make business sense out of Nvidia's decision to launch with Shield, especially at the $350 price tag. Anyone who buys this for Android gaming is woefully uninformed as a consumer about how cheap they could get off with Android gaming with thumbsticks with other platforms. Plus, I believe you need a certain level of Nvidia GPU in your PC to even be able to stream the games to the Shield, not to mention a fairly good home WiFi signal.

All told, I'm not sure who the target audience is for this device. Ignorant Android gamer with money to burn or avid PC gamer whose irritable bowel syndrome is really cutting into the time he/she can spend at the computer desk.

Edited 1 times. Last edit by Caleb Hale on 14th May 2013 5:20pm

Posted:11 months ago

#5
Hmm... if you want a console style controller for your android device, you could just do what I did and buy a usb to micro(or is it mini?) usb adaptor, and use your XBox360 controller + your phone. You'll soon find that most Android developers don't design with full controllers in mind. Bear in mind that the only inputs that an android device is guaranteed to have is a 6 axis accelerometer, and single point-of-contact touch screen. Devices with analogue input is somewhat of a niche market.

It's a bold move, but I don't really see many people buying this instead of an android phone.

Posted:11 months ago

#6

Benjamin Crause
Supervisor Central Support

74 33 0.4
In my opinion too expensive, I don't see a proper price-value balance. Technically this is a fine piece of technology but for the masses I believe uninteresting.

Posted:11 months ago

#7

Private
Industry

1,187 185 0.2
Yes Caleb you need an nVidia card, dont remember at what version they start to support it.

I'm not sure how that thing will sell. It looks rather large to take with you and I certainly wouldn't sit in the bus with that thing. It just doesnt look visually appealing to me. I dont mind using my smartphone or vita in the public to play, but the shield?

The main purpose of it will be at you can use it at home to stream PC games, but the screen is small and PC games are not designed to run on such a small screen. Imagine playing a shooter and try to get a headshot or read text. Mobile and handheld games are designed for the small screens, but not PC games.

Posted:11 months ago

#8

Mike Wells
Writer

59 23 0.4
With stuff like SHIELD, the Wikipad, the Ouya and GameStik, and other such devices, Android is really starting to look like a good gaming platform
They will all fail. It's not about the OS, it's about having it on your phone or tablet versus buying a dedicated device; it's about developing for all those touch-screen devices and the generations to come versus writing for a device with a specific input mechanism stuck at a point in time and an always-smaller installed base.

Posted:11 months ago

#9

Caleb Hale
Journalist

144 209 1.5
Devices like this lead me to believe a lot of companies will develop something just because they can, not necessarily considering whether or not they need to.

Posted:11 months ago

#10

Morville O'Driscoll
Games Blogger & Journalist

1,374 1,022 0.7
Yes Caleb you need an nVidia card, dont remember at what version they start to support it.
Damn... I was vaguely interested in this (not enough to buy it, but certainly as a technological leap), but now... No. Anything that ignores a good 50+% of the market (that is, AMD GPU owners) is just a pointless waste of money that could be better spent. No doubt there'll be a Shield-type device that caters to both Nvidia and AMD owners in the future, so why spend money now?

Posted:11 months ago

#11

Private
Industry

1,187 185 0.2
GTX 650 or higher is the requirement. Not an expensive card but I prefer ATI.

nVidia does have a clear way if promoting their own stuff. As example PhysX doesnt work that well on PCs that have ATI and it eats a lot more ressources and I dont believe thats because nVidia cards are better and probably just done on purpose by nVidia. On the other hand you have ATI that had TressFX hair simulation in Tomb Raider and while it did use more ressources on nVidia cards the difference wasn't that big and it worked day one.

Posted:11 months ago

#12

Nick Burcombe
CEO & Co Founder

52 13 0.3
I have to say, we've (Playrise) had ours since GDC and we're very impressed. Has some neat tricks up its sleeve. We're ready to put our IOS game Table Top Racing on it as soon as we put pen to paper with NVidia and I was very surprised at the versatility of the device. Yeah it plays the android games, but actually native is very very good. I wish i could say more about it because there's more to it that just a mobile device with control buttons/sticks. Whether it will be a success in the marketplace will likely come down to software and Nvidia's message about the things it can do, but Playrise is encouraged so far.

Posted:11 months ago

#13

James Berg
Games User Researcher

122 107 0.9
Makes no sense to me. It's too large to be a pocket-carry device, and if I'm playing at home - why would I not use my PC? At $350, this is an expensive device - Ouya is a third of the price.

Posted:11 months ago

#14

Andrew Clayton
QA Weapons Tester

150 7 0.0
$350 for Android games that I already have on my phone and for PC games that I can only play at home? How about I spend the $350 to upgrade my PC. I end up playing in the same location and have a better experience.

Posted:11 months ago

#15

Greg Wilcox
Creator, Destroy All Fanboys!

1,993 902 0.5
Welp, here comes the inevitable price drop, I predict (in a few weeks). Let's say, $100 off with a "pack-in" or if it doesn't move then... all the way down to $99 - $149 "bundled" with a bunch of other games and content to get it selling past the "core" audience made up of Nvidia users who actually want this thing and can afford it...

Posted:11 months ago

#16

Paul Jace
Merchandiser

768 1,001 1.3
However, the retail price will be $349, which is the same as the launch-price of a Premium Wii U
Which is currently collecting dust on store shelves..
and $50 more than the PlayStation Vita's 3G model
Which is also currently collecting....wait a minute, they still make Vita's???

Posted:11 months ago

#17

Felix Leyendecker
Senior 3D Artist

184 196 1.1
It's an enthusiast device. They won't be desperate to drop the price to $150 and sell it below cost just to increase the install base.I think the point isn't to break the bank trying to establish a proprietary console, it's more of a halo device for their mobile chips.

Posted:11 months ago

#18

Adam Campbell
Associate Producer

1,118 888 0.8
Funnily enough I think the price makes sense, I just don't think the product does which would be the fatal flaw.

Posted:11 months ago

#19

Isaac Kirby
Studying Computer Games Development

39 37 0.9
This is a pretty cool bit of kit, and at an interesting price, about a WiiU, and i hope it has similar features. I share a home PC with my little brother, and as everyone knows: Homework Trumps Gaming. So it makes an interesting proposition if it allows one person to game on the Shield while the other uses the screen for less demanding tasks like Internet Surfing etc.

Posted:11 months ago

#20

Jim Webb
Executive Editor/Community Director

2,210 2,051 0.9
Isaac, if you load up a regular PC game, good luck for him using the PC to do homework without scroll lag or slow web page loading and on your end you'd run into game slowdown and possibly input lag when he opens a new web page with lots of media on it.

For $350, you're better off getting him a tablet or netbook.

Posted:11 months ago

#21

Peter Bond
Studying Art & Design

66 18 0.3
I'd stick to a Vita thanks very much! :)

Posted:11 months ago

#22

Greg Wilcox
Creator, Destroy All Fanboys!

1,993 902 0.5
@Felix: The problem is, not one PC gaming enthusiast I know of wants to play their favorite shooters on a tiny screen with a control pad. Not to mention the non nVidia fans out there who dislike the company's products who won't go near this at all. Granted, the thing will sell to those who want it for other types of games or yes, to show off something cool to their handheld-owning buddies as a superior device. But I just don't see this becoming bigger than a niche product at best as well as being a pretty cool collectible down the road.

Posted:11 months ago

#23

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